Visual Interpretation Of Love In Mohammed Hamaki's Layla Video Clip (Charles Sanders Peirce Semiotics)

Nur Afifah

doi:10.18326/islah.v6i2.4485

Authors

Nur Afifah UIN Sunan Kalijaga

DOI:

https://doi.org/10.18326/islah.v6i2.4485

Abstract

This article examines the visual interpretation of love through audiovisual representations applied to Layla's music video. Layla is an Amiyyah Arabic song sung by musician Mohammed Hamaki. The researcher is interested in discussing the meaning in Layla's audiovisual, which focuses on the visuals of 2 subjects as a couple. In discussing the audiovisual meaning, the researcher will examine the cultural meaning based on the representation of the Layla video clip and its love symbols using Peirce's triadic model. This research is a descriptive, qualitative study, utilizing the tapping technique. The theory employed in this research is Charles Sanders Peirce's semiotic theory, combined with Stuart Hall's representation theory approach. The results revealed the discovery of emotional and cultural meaning in Layla's audiovisual description of Peirce's triadic semiotic argument. This study can contribute to a more comprehensive understanding of Peirce's semiotic theory, particularly in the context of literary research and audiovisual art, such as video clips.

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