How Islamic Attributes and E-WOM Shape Religious Tourism Decisions?
DOI:
https://doi.org/10.18326/jiem.v6i1.7062Keywords:
E-WOM, Islamic Attributes, Religious Tourism, ServicescapeAbstract
This study examines the effects of servicescape and Islamic attributes on tourists visiting decisions at Sheikh Zayed Grand Mosque in Solo, Indonesia, with electronic word of mouth (e-WOM) as a mediating variable. A quantitative approach was employed using primary data collected through questionnaires from 180 respondents selected through purposive sampling. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that servicescape has a positive but statistically insignificant direct effect on visiting decisions, whereas Islamic attributes have a positive and significant effect. Both servicescape and Islamic attributes positively influence e-WOM, which also has a positive and significant effect on visiting decisions. Furthermore, e-WOM significantly mediates the relationships between servicescape and visiting decisions and between Islamic attributes and visiting decisions. These findings highlight the importance of destination characteristics that accommodate Muslim visitors’ needs and the role of online communication in shaping visiting decisions. This study contributes to the literature on religious tourism by examining the direct and indirect effects of servicescape and Islamic attributes on visiting decisions at a prominent religious tourism destination.
References
Abror, A., Patrisia, D., Trinanda, O., Omar, M. W., & Wardi, Y. (2020). Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity. Journal of Islamic Marketing, 12(4), 882–899. https://doi.org/10.1108/JIMA-01-2020-0006
Amin, M. (2020). A Tourist Visit Interest Model Based on Physical Environment, Attitudes and Subjective Norms. PUBLIC POLICY (Journal of Public Policy & Business Applications), 1(1), 1–13. https://doi.org/10.51135/publicpolicy.v1.i1.p1-13
Anam, M. S., Mochlasin, M., Yulianti, W., Afisa, I., & Safitri, N. A. (2021). The Influence of Attitudes, Subjective Norms, Religiosity, Entrepreneurial Knowledge, and Demographic Factors on Entrepreneurial Interest. Journal of Management Science, 9(4), 1369–1382. https://doi.org/10.26740/jim.v9n4.p1369-1382
Antin Rakhmawati, Muhammad Nizar, & Kholid Murtadlo. (2019). The Influence of Electronic Word Of Mouth (E-WWOM) and Viral Marketing on Interest in Visits and Visiting Decisions. Business Sketches, 6(1), 13–21. https://doi.org/10.35891/jsb.v6i1.1584
Arifin, S. E. N., Lumanauw, B., & Poluan, J. G. (2021). The influence of e-wom, food quality and servicescape on the intention to stay in the green cottage of Manado restaurant. EMBA Journal: Journal of Economics, Management, Business and Accounting Research, 9(4), 1272–1281.
Arta, A. D., & Fikriyah, K. (2021). The Influence of Religiosity and Halal Knowledge on Interest in Visiting Tourist Attractions in Greater Malang. Journal of Islamic Economics and Business, 4(2), 179–187. https://doi.org/10.26740/jekobi.v4n2.p179-187
Arya Pering, I. M. A. (2020). A Study of Strip Analysis with Structural Equation Modeling (SEM) Smart-PLS 3.0. Satyagraha Scientific Journal, 3(2), 28–48. https://doi.org/10.47532/jis.v3i2.177
Aziza, U. L. N., & Purwanto, S. (2022). The Influence of Destination Image and Electronic Word of Mouth on Interest in Visiting Tambakrejo Beach Tourism in Blitar. JISIP (Journal of Social Sciences and Education), 6(1), 2077–2084. https://doi.org/10.58258/jisip.v6i1.2747
Delpiero, A., & Istriani, E. (2023). The Influence of Electronic Word Of Mouth, Brand Image, and Servicescape on Interest in Visiting Taman Sari Yogyakarta. INOBIS: Indonesian Journal of Business Innovation and Management, 6(2), 233–245. https://doi.org/10.31842/jurnalinobis.v6i2.271
Evelyna, F. (2022). The Influence of Servicescape, Social Media Marketing and Customer Experience on Revisit Intention at Rahayu River Tubing Tourist Attraction in Kebumen Regency. Journal of Business, Management, and Accounting, 9(2), 203. https://doi.org/10.54131/jbma.v9i2.147
Faraby, M. E. (2021). The potential of Bangkalan Regency to become a halal tourist destination. Scientific Journal of Islamic Economics, 7(1), 67. https://doi.org/10.29040/jiei.v7i1.1649
Fathona, N., & Amirulmukminin, A. (2020). The Influence of Servicescape on Buying Interest in Bima City Restaurant & Steak Huts. Journal of Business and ..., 1(2), 105–109. https://ejurnal.seminar-id.com/index.php/jbe/article/view/198
Felya, F., & Budiono, H. (2020). The Influence of Theory of Planned Behavior on the Entrepreneurial Interest of Tarumanagara University Students. Journal of Managerial and Entrepreneurship, 2(1), 131. https://doi.org/10.24912/jmk.v2i1.7453
Ghozali, I., & Latan, H. (2015). Partial least squares concepts, techniques and applications using the smartpls 3.0 program for empirical research. UNDIP Publishing Agency.
Goyette, I., Richard, L., Bergeron, J., & Marticotte, F. (2010). Word-of-mouth measurement scale for eservice context. Canadian Journal of Administrative Sciences, 27(1), 5–23.
Haqiqi, Y. S., Nugraha, K. S. W., Indraningrat, K., & Krishnabudi, N. G. (2022). Can E-WoM, Servicescape and Brand Familiarity influence Consumer Repurchase Interest? Asia Pacific Journal of Business Economics and Technology, 2(04), 98–110. http://www.apjbet.com/index.php/apjbet/article/view/76
Hoetoro, A., & Hannaf, M. S. (2019). The Relationship between Religiosity, Self-Interest, and Impulse Buying: an Islamic Perspective. Iqtishadia, 12(1), 41. https://doi.org/10.21043/iqtishadia.v12i1.4501
Hussein, A. S. (2015). Business Research and Management Using Partial Least Squares with SmartPLS 3.0. Universitas Brawijaya, 1, 1–19. https://doi.org/10.1023/A:1023202519395
Ikwanadi, K. E. (2020). The Influence of Customer Experience and Servicescape on Word of Mouth Ecotourism in Kampung Blekok Situbondo with Consumer Satisfaction as an Intervening Variable.
Ilham, M., & Firdaus. (2020). Analysis of the Relationship between Islamic Branding and Religiosity on Purchase Decisions (Case Study at Al-Baik TanjungPinang Supermarket). Perada, 3(1), 29–48.
Illah, A. N., Sularso, R. A., & Irawan, B. (2019). The Influence of Destination Image and E-WOM on Instagram Social Media and Consumer Perception on the Decision to Visit B29 Tourist Attractions in Lumajang Regency. E-Journal of Business Economics and Accounting, 6(2), 164. https://doi.org/10.19184/ejeba.v6i2.11163
Indriartoro, N., & Supomo, B. (2016). Business Research Methodology for Accounting & Management First Edition.: In Yogyakarta BPFEBPFE.
Khotimah, I., & Sulistyowati, R. (2022). The Influence of Electronic Word of Mouth (Ewom) on Social Media on Interest and Decision to Visit Surabaya (Study on Tourists Who Have Visited Surabaya Historical Tours). Journal of Business Administration Education (JPTN), 10(2), 1679–1688. https://doi.org/10.26740/jptn.v10n2.p1679-1688
Korry, P. D. P. (2020). Exploration of Traveler's Behavioral Intentions by Testing Technology Acceptance Model and Theory of Planned Behavior (Case Study on Online Travel Agent). Scientific Journal of Management and Business, 2(2), 137. https://doi.org/10.38043/jimb.v2i2.2326
Maulana, I., & Kamila, A. R. (2022). The Influence of Self-Concept and Lifestyle on Interest in Visiting Tourist Destinations in Purwakarta Regency. Eqien Journal of Economics and Business, 11(02), 560–565. https://doi.org/10.34308/eqien.v11i02.985
Minanda, H., Ulya, B. N., & Nita, K. S. (2023). Analysis of the Influence of Electronic Word of Mouth (EWOM) on Brand Image and Decision to Visit Gili Trawangan Lombok. Open Journal Systems, 17(10), 2385–2392.
Muthmainnah, S. R., & Rubiyanti, R. N. (2020). The influence of driving and attracting interest in halal tourism abroad with religiosity as a moderator variable. Journal of Management Science Research (JPIM), 5(3), 274–285. https://jurnalekonomi.unisla.ac.id/index.php/jpim
Novitaningtyas, I., Giovanni, A., & Lionora, C. A. (2022). Factors that affect the interest of tourists in the Borobudur balcony area. Journal of Tourism, 9(1), 28–36. https://doi.org/10.31294/par.v9i1.12048
Nurfitriani, S. R., Fajri, M., & Noven, S. A. (2023). Determinants of Muslim Tourists' Interest in Visiting Non-Muslim Countries (Case Study: West Java Muslim Community). 9(01), 76–86.
Nurlan, F. (2019). Population; sample; Variables in Medical Research ((Asnidar (ed.) (ed.)). CV. Pilar Nusantara.
Nurlatifah, F. and. (2020). The Influence Between Electronic Word of Mouth, Tourist Attraction Image, and Halal Tourism on Travel Intention through Attitude toward Destination. Al Azhar Indonesia Journal of Social Sciences Series, 1(1), 1–10.
Ramadoni, W., & Rumorong, N. E. (2019). The Influence of Tourism Product Quality and Price on Tourists' Buying Interest in Yogyakarta (Case Study on Tourists Who Use Services at CV Hosanna Global Partner). Executive Journal, 16(2), 279–294.
Rochdianingrum, W. A., Palupi, D., Rahayu, R., & Faisal, M. (2022). Is it only the level of religiosity that affects the interest in religious tourism in Sunan Giri. Scientific Journal of Management and Business (JIMBis), 1(1), 117–135. https://doi.org/10.24034/jimbis.v1i1.5269
Roflin, E., Liberty, I. A., & P. (2021). Population; sample; Variables in Medical Research. PT. Expanding Management.
Safira, R. E., Sholikah, W., & Rahmanto, D. N. A. (2019). Regional Promotion and E-Marketing of Halal Tourism on the Decision of Tourists to Visit Yogyakarta. ISLAMICONOMIC: Journal of Islamic Economics, 10(1), 59–78. https://doi.org/10.32678/ijei.v10i1.155
Sari, A. N., & Suyuthie, H. (2022). The Influence of Facilities on Tourists' Interest in Visiting Angso Duo Pariaman Island Tourist Attractions. Tambusai Education, 6(1), 1130–1134. https://jptam.org/index.php/jptam/article/view/3029
Setiawan, H., Ridho, S. L. Z., & Yanti, D. J. (2019). "The relationship between electronic word of mouth, destination image and interest in visiting Mount Dempo." Journal of Management, 11(2), 143–149.
Sharita, R., Sarmila, S., Setiyowati, R., Palinggi, Y., & Mawardi, M. (2022). The Influence of Servicescape on Revisit Intention Mediated by Perceived Service Quality and Social Media. Sebatik, 26(2), 697–709. https://doi.org/10.46984/sebatik.v26i2.2109
Suggestion. (2016). Quantitative, Qualitative and R&D Research Methods (Print to). Alphabet.
Suprasetio, A., Narulita, S., & Humaidi, H. (2019). New Construction & Religious Tourism Development in DKI Jakarta. Hayula: Indonesian Journal of Multidisciplinary Islamic Studies, 3(2), 157–172. https://doi.org/10.21009/hayula.003.2.03
Tanjung, A., Bintarti, S., & Nurpatria, E. (2022). Data on visitors to Situ Rawa Gede. Ikraith-Economics, 5(2), 146–156.
Teng, H. J., Ni, J. J., & Chen, H. H. (2018). Relationship between e-servicescape and purchase intention among heavy and light internet users. Internet Research, 28(2), 333–350. https://doi.org/10.1108/IntR-10-2016-0303
Virginia Mandasari, Yusvika Ratri Harmunisa, R. W. (2023). Perception of Risk in Tourism : Rebuilding After Covid-19. 2(2), 244–249. https://doi.org/10.56472/25835238/IRJEMS-V2I2P127
Wahyupudin, Y., Hermina, T., & Setiawan, R. (2022). The Effect of Servicescape on Word of Mouth Electronics with Visitor Satisfaction as an Intervening Variable. Journal of Knowledge Management, 16(2), 69. https://doi.org/10.52434/jkm.v16i2.3135
Warapsari, D., & Rusfian, E. Z. (2021). Electronic Word-of-Mouth Muslim Tourists Regarding Halal Tourism in Lombok, West Nusa Tenggara, Indonesia. Religious: Journal of Religious and Cross-Cultural Studies, 5(1), 97–110. https://doi.org/10.15575/rjsalb.v5i1.10755
Wicaksana, A., & Rachman, T. (2018). The Influence of Religiosity, Destination Image, Promotion, and Muslim-Friendly Facilities on the Satisfaction and Interest in Visiting Halal Destinations in Malang. Angewandte Chemie International Edition, 6(11), 951–952., 3(1), 10–27. https://medium.com/@arifwicaksanaa/pengertian-use-case-a7e576e1b6bf
Yandi, A., Mahaputra, M. R., & Mahaputra, M. R. (2023). Factors that affect the interest of tourist visits (literature review). Journal of Entrepreneurship and Multi-Talent, 1(1), 14–27. https://doi.org/10.38035/jkmt.v1i1.8
Yulianty, P. D., & Mauludy, A. (2019). The Influence of Electronic Word of Mouth and Brand Trust on the Decision to Purchase Wardah Powder Variant Products (Wardah Beauty Konter Majalengka Customer Research Study). Journal of Management and Accounting, 14(2), 252–261. https://doi.org/10.32534/jv.v14i2.782
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Diyah Ariyani, Yudha Trishananto; Hilda Lutfiani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
