INSTAGRAM @TAULEBIH.ID CONTENT MANAGEMENT STRATEGIES AS ISLAMIC SEXUALITY EDUCATION MEDIA FOR YOUNG GENERATION
DOI:
https://doi.org/10.18326/inject.v9i2.734Keywords:
Content Management Strategy, Instagram, Islamic Sexuality EducationAbstract
This study aims to determine the content management strategy of @taulebih.id as a medium for Islamic sexuality education to the younger generation. Descriptive qualitative methods in this research obtained the results of the content management strategy used by @taulebih.id prioritizing trends, content messages, and visuals. The interaction builder with the audience @taulebih.id does not use influencers to promote the account but invites expert speakers. Content management of many human resources is a supporting factor for producing content.
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