Legal Certainty and Halal Awareness on Non-Alcoholic Soju Products in Indonesia

Abstract

The presence of non-alcoholic soju products in Indonesia has sparked an interesting debate regarding their halal status. This article aims to explore the interaction between the Korean wave and the concept of halal, and how these products undergo transformation and negotiation to meet halal requirements and religious compliance principles. The main focus of this article is non-alcoholic soju products that are the object of research. This study develops Faegheh Shirazi’s perspective on discussions around Islamic brands. The methodology used is a qualitative study with a case study approach. Data were obtained through in-depth interviews and participant observation of key informants related to the halal phenomenon in Korea. In addition, the study also uses various documents relevant to this topic. This article shows that the integration between the Korean wave and the concept of halal indicates the adjustment of Islamic values into secular products. Muslim producers or communities in Indonesia then adapt these products by adding halal labels, so that they are in accordance with Islamic teachings. A concrete example of this phenomenon is halal soju (non-alcoholic soju). Thus, these religious products serve as a means for individuals to express their piety in religious practices, while still engaging in global cultures such as K-pop or the Korean wave. Ultimately, this phenomenon creates a new consumption pattern that proves that loving Korean culture while remaining a devout Muslim is possible