Investigating Language and Power Dynamics in Obama's Farewell Speech: A Critical Discourse Analysis

Authors

  • Cut Ade Sukma English Language Teaching, Faculty of Education and Teacher Training, Universitas Islam Negeri Sultanah Nahrasiyah, Lhokseumawe, Indonesia, 24352.
  • Fadhlur Rahman English Language Teaching, Faculty of Education and Teacher Training, Universitas Islam Negeri Sultanah Nahrasiyah, Lhokseumawe, Indonesia, 24352.

DOI:

https://doi.org/10.18326/jopr.v8i1.288-310

Keywords:

Critical Discourse Analysis, Political Speech, Barack Obama, Rhetorical Strategy, Language and Power

Abstract

Every word spoken, every sentence constructed, and every discourse contains ideological weight that reflects the power structures within society. In the political landscape of the United States, presidential speeches hold a special position as a genre of discourse that not only reflects the individual vision of a leader, but also represents the aspirations, values, and identity of the nation. This phenomenon becomes even more significant when analyzed through the lens of critical discourse analysis, which allows researchers to uncover layers of meaning hidden behind linguistic constructions. This study uses critical discourse analysis to examine Barack Obama's farewell speech as a complex discourse practice that reflects and shapes contemporary American socio-political reality. Using Fairclough's three-dimensional analytical framework, this study analyzes the speech in terms of its textual, discursive, and sociocultural dimensions during the contentious transition to the Trump administration. Textual analysis reveals the strategic use of language with carefully chosen vocabulary and grammatical constructions, reinforcing the themes of unity and democracy. At the discourse practice level, the speech employs effective rhetorical strategies, including personal addresses and compelling narratives to build emotional connections with the audience. Sociocultural analysis shows deep integration with the American institutional context, evidenced by the strategic choice of location in Chicago, acknowledgment of racial challenges, and calls to overcome intensifying political polarization. Findings indicate that Obama's farewell speech illustrates how political discourse functions as an instrument for maintaining and transforming democratic values during critical political transitions. The speech's power stems from its sophisticated linguistic construction and its capacity to respond to the broader sociopolitical context with profound nuance.

References

Al-Khawaldeh, N. N., Rababah, L. M., Khawaldeh, A. F., & Banikalef, A. A. (2023). The art of rhetoric: persuasive strategies in Biden’s inauguration speech: a critical discourse analysis. Humanities and Social Sciences Communications, 10(1), 1-8. https://doi.org/10.1057/s41599-023-02450-y

Barkessa, A. (2019). Discursive Strategies of ‘Oromara’: A Critical Discourse Analysis of Abiy Ahmed’s Political Rhetoric. Ethiopian Journal of the Social Sciences and Humanities, 15(2), 1-24.

Bostdorff, D. M. (2017). Obama, Trump, and reflections on the rhetoric of political change. Rhetoric & Public Affairs, 20(4), 695-706. https://doi.org/10.14321/rhetpublaffa.20.4.0695

Campagna-Pinto, S. T. (2015). Barack Obama and the Habit of Hope. Anglican Theological Review, 97(3), 519-536. https://doi.org/10.1177/000332861509700319

Chahinez, S. O. L. T. A. N. I., & Samira, Z. I. A. N. E. (2024). The Impact of Capitalism and Taxation Policies on US Economic Stability during Barack Obama Presidency (2009_2017) (Doctoral dissertation, University of Martyr Sheikh Larbi Tebessi Tebessa).

David, M. K. (2014). Language, power and manipulation: The use of rhetoric in maintaining political influence. Frontiers of Language and Teaching, 5(1), 164-170.

Deligiaouri, A. (2018). Discursive construction of truth, ideology and the emergence of post-truth narratives in contemporary political communication. International Journal of Media & Cultural Politics, 14(3), 301-315. https://doi.org/10.1386/macp.14.3.301_1

Dyson, M. E. (2020). The Black presidency: Barack Obama and the politics of race in America. Houghton Mifflin Harcourt.

Fairclough, N. (2013). Language and power. Routledge.

Fairclough, N. (2020). Language and discourse. In Language in use (pp. 234-241). Routledge.

Fairclough, N. (2023). Critical discourse analysis. In The Routledge handbook of discourse analysis (pp. 11-22). Routledge.

Fairclough, N., & Fairclough, I. (2015). Textual analysis. In Routledge handbook of interpretive political science (pp. 186-198). Routledge.

Ferrara, M. S. (2013). Barack Obama and the rhetoric of hope. McFarland.

Gleason, T. R., & Hansen, S. S. (2023). Image control: The visual rhetoric of President Obama. In Barack Hussein Obama’s Presidency (pp. 20-36). Routledge. https://doi.org/10.4324/9781032640709

Gölbaşı, Ş. (2017). Critical approach in social research: Fairclough’s critical discourse analysis. The Online Journal of Communication and Media, 3(4), 5-18.

Gusthini, M., Sobarna, C., & Amalia, R. M. (2018). A pragmatic study of speech as an instrument of power: Analysis of the 2016 USA presidential debate. Studies in English Language and Education, 5(1), 97-113. https://doi.org/10.24815/siele.v5i1.6906

Handayani, N. D., Lubis, N., & Hasibuan, W. A. (2022). Analisis Wacana Fairclough Pada Pemberitaan Selebgram Rachel Vennya di Media Daring Tempo. Co. Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 6(2), 156-169. http://dx.doi.org/10.30829/komunikologi.v6i2.14667

Hansson, S. (2015). Discursive strategies of blame avoidance in government: A framework for analysis. Discourse & Society, 26(3), 297-322. https://doi.org/10.1177/0957926514564736

Heo, M., & Park, J. (2016). Presidential rhetoric of South Korea and the United States: the case of Lee and Obama. Asian Journal of Communication, 26(4), 301-318. https://doi.org/10.1080/01292986.2016.1157616

Jordan, C., & Picciano, A. (2019). Post-recession community college reform: A decade of experimentation. Routledge.

Levitsky, S., & Way, L. A. (2025). The Path to American Authoritarianism: What Comes after the Democratic Breakdown. Foreign Aff., 104, 36.

Lodhi, M. A., Mansoor, R., Shahzad, W., Robab, I., & Zafar, Z. (2018). Comparative study of linguistic features used in the inaugural speeches of American presidents. International Journal of English Linguistics, 8(6), 265-280. https://doi.org/10.5539/ijel.v8n6p265

López-García, G., & Pavía, J. M. (2019). Political communication in election processes: an overview. Contemporary Social Science, 14(1), 1-13. https://doi.org/10.1080/21582041.2018.1479040

Lynggaard, K. (2012). Discursive institutional analytical strategies. In Research design in European studies: establishing causality in Europeanization (pp. 85-104). London: Palgrave Macmillan UK. https://core.ac.uk/download/pdf/76788076.pdf

Mousavi, M. A., & Nourigholamizadeh, E. (2018). A Qualitative Content Analysis of US Foreign Policy towards Cuba during Barack Obama’s Administration: Hegemony or Leadership?. Journal of World Sociopolitical Studies, 2(3), 445-481. https://doi.org/10.22059/wsps.2018.69040

O'Connor, B., & Cooper, D. (2021). Ideology and the Foreign Policy of Barack Obama: A Liberal‐Realist Approach to International Affairs. Presidential Studies Quarterly, 51(3), 635-666. https://www.ussc.edu.au/ideology-and-the-foreign-policy-of-barack-obama

Obama, B. (2020). A Promised Land: The powerful political memoir from the former US President. Penguin UK.

Onwumechili, C. (2017). Introduction to the Special Issue on the Barack Hussein Obama Presidency. Howard Journal of Communications, 28(1), 1-5. https://doi.org/10.4324/9781032640709

Paltridge, B. (2022). Discourse analysis. In Research Questions in Language Education and Applied Linguistics: A Reference Guide (pp. 41-44). Cham: Springer International Publishing.

Pease, D. E. (2021). The" Après-Coup": President Trump's Transfer of Power. Amerikastudien/American Studies, 66(1), 143-153. https://doi.org/10.33675/AMST/2021/1/24

Perloff, R. M. (2021). The dynamics of political communication: Media and politics in a digital age. Routledge.

Rahmani, H. R., & Saeed, A. R. (2024). The power of language: Exploring the role of language in politics. International Journal of Research and Innovation in Social Science, 8(8), 2063-2073. https://dx.doi.org/10.47772/IJRISS.2024.8080152

Raza, S., Imran, S., & Shah, S. A. A. (2024). Critical Discourse Analysis of Discursive Strategies Utilized in Donald Trump and Joe Biden's Inaugural Speeches. Al-Mahdi Research Journal (MRJ), 5(4), 245-256. https://ojs.mrj.com.pk/index.php/MRJ/article/view/328

Rivera, L. M., & Plant, E. A. (2016). The psychological legacy of Barack Obama: The impact of the first African-American president of the united states on individuals' social cognition. Social Cognition, 34(6), 495-503. https://doi.org/10.1521/soco.2016.34.6.495

Roos, M., & Reccius, M. (2024). Narratives in economics. Journal of Economic Surveys, 38(2), 303-341. https://doi.org/10.1111/joes.12576

Rudolph, T. (2021). Populist anger, Donald Trump, and the 2016 election. Journal of Elections, Public Opinion and Parties, 31(1), 33-58. https://doi.org/10.1080/17457289.2019.1582532

Savage, M. (2021). The return of inequality: Social change and the weight of the past. Harvard University Press.

Sharndama, E. C. (2016). Discursive strategies in political speech: A critical discourse analysis of selected Inaugural speeches of the 2015 Nigeria's Gubernatorial inaugurals. European Journal of English Language, Linguistics and Literature, 3(2), 15-28. https://www.ajol.info/index.php/ejossah/article/view/195615

Shenhav, S. (2015). Analyzing social narratives. Routledge.

Singh, R. S. (2020). The Trump, Bush, and Obama doctrines: A comparative analysis. In The Trump doctrine and the emerging international system (pp. 319-353). Cham: Springer International Publishing.

Smithers, G. D. (2009). Barack Obama and race in the United States: A history of the future. Australasian Journal of American Studies, 1-16. http://www.anzasa.arts.usyd.edu.au/a.j.a.s/Articles/1_09/FINAL%20Smithers.pdf

Sparrow, B. H. (2008). Who speaks for the people? The president, the press, and public opinion in the United States. Presidential Studies Quarterly, 38(4), 578-592. https://doi.org/10.1111/j.1741-5705.2008.02665.x

Stuckey, M. E. (2023). Defining Americans: The presidency and national identity. University Press of Kansas.

Supeno, M., Setiawan, S., & Purwati, O. (2017). The Presentation of President Obama's Ideologies in View of the Five Discursive Strategies. In Social Sciences, Humanities and Economics Conference (SoSHEC 2017) (pp. 54-59). Atlantis Press.

Telatar, G. (2014). Barack Obama, the war on terrorism and the US hegemony. Alternatives: Turkish Journal of International Relations, 13(4), 41-58. https://doi.org/10.21599/atjir.44375

Tesler, M. (2020). Post-racial or most-racial? Race and politics in the Obama era. University of Chicago Press.

Turner, O., & Parmar, I. (2020). The United States in the Indo-Pacific: Obama’s legacy and the Trump transition. Manchester University Press. https://manchesteruniversitypress.co.uk/9781526135018/

Van Dijk, T. A. (2017). Discourse and power. Bloomsbury Publishing.

Wanless, A., & Berk, M. (2021). Participatory propaganda: The engagement of audiences in the spread of persuasive communications. Social media and social order, 111-139. https://doi.org/10.2478/9788366675612-009

Wibisono, K. (2023). The political economy of investment in the United States: A Comparison of President Obama (2009-2012) and Trump's (2017-2020) Industrial & Technology Investments (Doctoral dissertation, Universitas Islam Indonesia).

Zurriyati, Z., Rahman, F., & Alaqad, M. H. (2023). Language and Power: How News Media Construct a Biased Structure of Information in Public Discourse during the Presidential Election. Malikussaleh Social and Political Reviews, 4(1), 12-18. https://doi.org/10.29103/mspr.v4i1.11031

Downloads

Published

2026-01-19

How to Cite

Sukma, C. A., & Rahman, F. (2026). Investigating Language and Power Dynamics in Obama’s Farewell Speech: A Critical Discourse Analysis . Journal of Pragmatics Research, 8(1), 288–310. https://doi.org/10.18326/jopr.v8i1.288-310