Institutional Popular Piety: How a Suburban Mosque Produces and Directs Islamic Lifestyle Da'wah in Urban Indonesia
DOI:
https://doi.org/10.18326/inject.v11i1.6757Keywords:
Institutional Popular Piety, Hybrid Mosque, Contemporary Da'wah, Eco-Mosque, Muslim Middle ClassAbstract
This study examines how Masjid Raya Bintaro Jaya (MRBJ) in suburban Jakarta adapts da'wah to young urban Muslims by integrating health-oriented lifestyles and environmental sustainability. Using a qualitative single-case study design with in-depth interviews with four key informants, supported by observation and document analysis, the study finds that MRBJ operates as a form of institutional popular piety: religious expression is shaped through mosque-initiated programs that draw on middle-class popular culture, rather than market logic. First, MRBJ translates eco-theological concepts into practical mosque programs, including waste donation, biopores, solar panels, greening initiatives, and a reverse vending machine. Second, it mobilizes sport, wellness, and digital activities such as fun runs, health screenings, and online content to attract and engage young Muslims. Third, these initiatives position the mosque as a hybrid institution that combines da'wah, ecological care, and lifestyle-based engagement. The main contribution of this article is theoretical: it extends the concept of popular piety from individual practice and consumer culture to the institutional level, showing that the mosque can actively produce and direct popular piety as a da'wah strategy. These findings enrich scholarship on urban mosques, contemporary da'wah, and popular Islam in Indonesia.
References
Alam, L. (2018). Popular piety and the Muslim middle-class bourgeoisie in Indonesia. Al Albab, 7(2), 237–248.
Alnizar, F. (2020). Antara Iman dan Kenikmatan: Konstruksi Gagasan Pascamodernisme Ariel Haryanto. Muqoddima: Jurnal Pemikiran Dan Riset Sosiologi, 1(2), 145–164.
Arsyad, M., & Hasanah, N. (2025). Nilai ekologis Islam: Konsep khalifah dan amanah. Al-Mustafid: Jurnal of Quran and Hadith Studies, 4(1), 33–48.
Bellezza, S., Paharia, N., & Keinan, A. (2017). Conspicuous consumption of time: When busyness and lack of leisure time become a status symbol. Journal of Consumer Research, 44(1), 118–138.
Bourdieu, P. (1979). Symbolic Power. Critique of Anthropology, (4), 77–85.
Bourdieu, P. (1986). The Forms of Capital. In J. G. Richardson (Ed.), Handbook of the Theory and Research for the Sociology of Education (pp. 241–258). Greenwood Press.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Braun, V., & Clarke, V. (2019). Reflecting on reflexive thematic analysis. Qualitative Research in Sport, Exercise and Health, 11(4), 589–597. https://doi.org/10.1080/2159676X.2019.1628806
Casanova, J. (1994). Public religions in the modern world. University of Chicago Press. https://books.google.com/books?hl=id&lr=&id=roJ4ipuAAFEC&oi=fnd&pg=PP11&dq=Casanova+1994&ots=KYp6013SBS&sig=l3-vIzXJ76jOP6sVgR0wa2hRtfw
Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications. https://books.google.com/books?hl=id&lr=&id=DLbBDQAAQBAJ&oi=fnd&pg=PP1&dq=Creswell,+J.+W.+(2013).+Qualitative+inquiry+and+research+design:+Choosing+among+five+approaches+(3rd+ed.).+SAGE&ots=-iu75aEVTz&sig=9rGRp31n_FhZ9uiStKb0fgkwtcs
Denzin, N. K. (2017). The research act: A theoretical introduction to sociological methods. Routledge. https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9781315134543&type=googlepdf
Farabi, N., & Fatharini, A. T. (2025). Religious Institutions as Global Sustainability Champions: Istiqlal Mosque’s Green Mosque Program and the Sustainable Development Goals. Studia Islamika, 32(3), 491–519.
Fealy, G., & White, S. (Eds.). (2008). Consuming Islam: Commodified Religion and Aspirational Pietism in Contemporary Indonesia. In Expressing Islam (pp. 15–39). ISEAS Publishing. https://doi.org/10.1355/9789812308528-006
Firdaus, A. M. (2025). Interfaith Leaders’ Perspectives on Interfaith Marriage in Yogyakarta: A Saddu Dzari ‘ah Approach [PhD Thesis, Universitas Islam Indonesia]. https://dspace.uii.ac.id/handle/123456789/60110
Hamidi, M. L., Setiawan, G., & Asutay, M. (2025). The quest for sustainable mosques: A paradigm shift with the quadruple bottom line framework. Sustainable Futures, 9, 100588.
Han, M. I. (2019). Dakwah Jalanan Kaum Muda: Dinamika Keagamaan Anak Muda Genk Motor dan Skateboard. Diandra Kreatif dan Penerbit Omah Ilmu.
Hasan, N. (2009). The Making of Public Islam: Piety, Agency, and Commodification on the Landscape of the Indonesian Public Sphere. Contemporary Islam, 3, 229–250. https://doi.org/10.1007/s11562-009-0096-9
Heryanto, A. (2011). Upgraded Piety and Pleasure: The New Middle Class and Islam in Indonesian Popular Culture. In A. N. Weintraub (Ed.), Islam and Popular Culture in Indonesia and Malaysia (pp. 60–82). Routledge.
Hidayat, E. R., Danuri, H., & Purwanto, Y. (2018). Eco Masjid: The First Milestone of Sustainable Mosque in Indonesia. Journal of Islamic Architecture, 5(1). https://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=20862636&AN=131014669&h=glSxOsUMMdom9%2BKTjjfJ6N49YLYGQQu3xE3RXMf6gOYcZ4MWeshWXlJ5rDtwH%2BKQTTMDz6E8VdctqUA4MNpZBw%3D%3D&crl=c
Ichwan, M. N. (2012). Eko-teologi Bencana, Aktivisme Sosial dan Politik Kemaslahatan (pp. 19–32). Mizan Pustaka. https://doi.org/10/2/surat-surat-pernyataan1681956845.pdf
Ikhwan, S., & Wafi, M. H. (2021). Internet and Religious Identity Construction: Jurus Sehat Rasulullah (JSR) Da’i (Preacher) Zaidul Akbar. Jurnal Dakwah Risalah, 32(2), 184–198. https://doi.org/10.24014/jdr.v32i2.15711
Jati, W. R. (2015). Islam populer sebagai pencarian identitas Muslim kelas menengah Indonesia. Teosofi: Jurnal Tasawuf Dan Pemikiran Islam, 5(1), 139–163. https://doi.org/10.15642/teosofi.2015.5.1.139-163
Khotimah, K., Taembo, M., Hipni, M., & Lutfitasari, W. (2025). Sustainable Character Formation in Eco-Pesantren: A Linguistic and Spiritual Ecology Perspective Under the SDGs Framework. Journal of Lifestyle and SDGs Review, 5(1), e02519–e02519. https://doi.org/10.47172/2965-730X.SDGsReview.v5.n01.pe02519
Leeuwen, L. van. (2011). Lost in Mall: An Ethnography of Middle-Class Jakarta in the 1990s. In Lost in Mall. Brill. https://brill.com/display/title/23414
Lincoln, Y., & Guba, E. (1985). Naturalistic inquiry. SAGE.
Maulida, S. S., Nursaniah, C., & Sari, L. H. (2024). Study of the Implementation of the Eco-Pesantren Concept at Dayah Terpadu Inshafuddin, Banda Aceh. IOP Conference Series: Earth and Environmental Science, 1290(1), 012037. https://doi.org/10.1088/1755-1315/1290/1/012037
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (Edition 3). Sage.
Murtadho, A. (2019). Gerakan Lingkungan Kaum Muda NU (Studi Tentang Pemikiran dan Aksi Gerakan Sosial Front Nahdliyin Untuk Kedaulatan Sumber Daya Alam/FNKSDA) [Dissertation]. Pascasarjana UIN Sunan Ampel.
Mustain, M. (2023). Dinamika Fungsi Masjid Di Indonesia: Dari Lokus Pengajaran Islam Ke Pemberdayaan Sosial Ekonomi Umat. EL-HIKMAH: Jurnal Kajian dan Penelitian Pendidikan Islam, 17(2), 109–121.
Mustofa, M. B., Wuryan, S., Rihal, H. A., Jaafar, A., & Ghozali, B. (2025). ECOLOGICAL DA’WAH UNDER EXTRACTIVE CAPITALISM: A CRITICAL READING OF RELIGIOUS NARRATIVES IN THE ENVIRONMENTAL CRISIS:(META-ANALYSIS). KOMUNIKE: Jurnal Komunikasi Penyiaran Islam, 17(2), 213–230.
Ni’amah, L. U., & Pramayuani, T. (2020). Dakwah Dan Pencak Silat: Mengenalkan Islam Melalui Jalan Hikmah. Jurnal Komunikasi Dan Penyiaran Islam, 4(1).
Nilan, P. (2021). Muslim Youth Environmentalists in Indonesia. Journal of Youth Studies, 24(7), 925–940. https://doi.org/10.1080/13676261.2020.1782864
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice. SAGE Publications, Inc. https://cir.nii.ac.jp/crid/1971430859763109203/holdings
Permanasari, E., Hendola, F., Tarigan, S., Tafridj, I., & Aurora, F. (2024). Urban expansion in South Tangerang: Analyzing Bintaro Jaya as a private city. Cities, 144, 104665.
Qodir, Z., & Nashir, H. (2019). Forming the Muslim Middle Class’ Piety and Identity in Yogyakarta. Third International Conference on Sustainable Innovation 2019–Humanity, Education and Social Sciences (IcoSIHESS, 2019), 352–357. https://www.atlantis-press.com/proceedings/icosihess-19/125919899
Rachmawati, E., Umniyatun, Y., Rosyidi, M., & Nurmansyah, M. I. (2022). The roles of Islamic Faith-Based Organizations in countermeasures against the COVID-19 pandemic in Indonesia. Heliyon, 8(2). https://www.cell.com/heliyon/fulltext/S2405-8440(22)00216-X
Rahmadon, R. (2020). Aktivitas Remaja Masjid Dan Pengaruhnya Terhadap Akhlak Di Masyarakat. Serambi Tarbawi, 8(2), 229–244.
Rakhmat, A. (2022). Islamic ecotheology: Understanding the Concept of Khalifah and the ethical responsibility of the Environment. Academic Journal of Islamic Principles and Philosophy, 3(1), 1–24.
Richtig, I. (2020). Healthy Inside and Syar’i Outside: Practicing Da‘wah through Religious Commodities. In Commerce, Knowledge, and Faith: Islamization of the Modern Indonesian and Han-speaking Muslim Ummahs. Center for Multicultural Studies, College of Liberal Arts, National Cheng Kung University.
Rosida, I., Zahra, F. A., Tuzzahrah, F., & Azzahra, S. (2023). Flexing culture in the age of social media: From social recognition to self-satisfaction. Simulacra, 6(2), 193–208.
Saputra, E., & Lyansari, K. N. (2025). Piety Consumption Among Urban Muslim Youth at The Teras Dakwah Community in Yogyakarta. Islamic Review: Jurnal Riset Dan Kajian Keislaman, 14(2), 223–242.
Sholihah, F. N., Febrianti, Y., Saputri, O. D., Azkiya, M. A., Wahyuningtyas, N. A., & Kholid, M. I. (2025). Implementasi Program Eco Masjid (Idarah,‘Imarah, Ri’ayah) di Masjid Nur Muhammad Desa Randuagung Singosari Malang. Ngabekti: Jurnal Pengabdian Kepada Masyarakat, 3(2), 163–179.
Stake, R. E. (1995). The art of case study research. SAGE Publications.
Stempel, C. (2005). Adult Participation Sports as Cultural Capital: A Test of Bourdieu’s Theory of the Field of Sports. International Review for the Sociology of Sport, 40(4), 411–432. https://doi.org/10.1177/1012690206066170
Sui, W., & Yang, J. (2023). Running in the middle-class marathon craze during the transforming period of China. Sport in Society, 26(5), 745–756. https://doi.org/10.1080/17430437.2022.2054337
Tarigan, S. G., Hariyani, D. S., & Daniel, D. (2024). Private sector-led development and housing provision: The case of South Tangerang, Indonesia. Malaysian Journal of Sustainable Environment (MySE), 11(2), 99–118.
Testriono, R., I., A., A. N. F., I., D., Billahi, S., & Rohayati, T. (2024). Gerakan Green Islam di Indonesia: Aktor, Strategi dan Jaringan. UIN Jakarta Press, PPIM UIN Jakarta.
Wardhani, S. A., Nurlambang, T., Rizqihandari, N., & Setiadi, H. (2022). Spatial segregation at the large-scale planned residential Bintaro Jaya. IOP Conference Series: Earth and Environmental Science, 1089(1), 012042. https://iopscience.iop.org/article/10.1088/1755-1315/1089/1/012042/meta
Widiawati, W., Wibisono, M. Y., & Busro. (2024). Innovative Mosque Management: Transforming Social Services and Youth Engagement at Masjid Sejuta Pemuda in Sukabumi, Indonesia. Tashwirul Afkar, 43(2), 193–222. https://doi.org/10.51716/ta.v43i2.643
Wildan, M., & Witriani. (2021). Popular Piety in Indonesia: “Aestheticization” and Reproduction of Islam. Ilahiyat Studies, 12(2), 213–235. https://doi.org/10.12730/13091719.2021.122.227
Yin, R. K. (2018). Case study research and applications (Vol. 6). Sage, Thousand Oaks, CA. https://www.academia.edu/download/106905310/Artikel_Yustinus_Calvin%20Gai_Mali.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 INJECT (Interdisciplinary Journal of Communication)
This work is licensed under a Creative Commons Attribution 4.0 International License.
