Youth-Participatory Visual Communication in Adolescent Substance Abuse Prevention: A Systematic Review
DOI:
https://doi.org/10.18326/inject.v10i2.6005Keywords:
Visual Communication, Adolescent Substance Abuse Prevention, Youth Participatory Action Research, Resilience, Systematic Literature ReviewAbstract
Adolescent substance abuse remains a persistent global public health concern, shaped by developmental vulnerability, social influences, and increasing exposure to media-based messages, highlighting the need for effective and contextually relevant prevention strategies. Although visual communication has become a prominent component of prevention campaigns, evidence regarding its effectiveness and the role of youth participation, particularly through Youth Participatory Action Research (YPAR), has not been systematically consolidated. This systematic literature review examines how visual communication is implemented in adolescent substance abuse prevention, evaluates its effectiveness in influencing knowledge, attitudes, social norms, and behaviours, and explores the contribution of YPAR to campaign design and impact. Following PRISMA and Kitchenham guidelines, a comprehensive search was conducted across Scopus and Google Scholar using PICO-informed keywords. Peer-reviewed studies published between 2015 and 2025 in English or Bahasa Indonesia were screened using predefined inclusion and exclusion criteria. Methodological quality was assessed using the Mixed Methods Appraisal Tool (MMAT), and data were synthesized through thematic analysis supported by NVivo 14. A total of 36 studies were included. The findings indicate that static visuals, audio-visual content, and social media–based strategies dominate the literature and are consistently associated with improvements in knowledge, risk perception, attitudes, and social norms. Behavioural outcomes were less frequently examined. Participatory and YPAR-driven visual approaches, although limited in number, demonstrated strong potential in fostering youth agency, engagement, and empowerment. These findings underscore the importance of integrating participatory visual communication strategies to enhance the relevance and effectiveness of adolescent substance abuse prevention efforts.
References
Aiello, G., & Parry, K. (2020). Visual Communication: Understanding Images in Media Culture. SAGE Publications Ltd. https://doi.org/10.4135/9781529721522
Austin, E. W., & Pinkleton, B. E. (2016). The Viability of Media Literacy in Reducing the Influence of Misleading Media Messages on Young People’s Decision-Making Concerning Alcohol, Tobacco, and Other Substances. In Current Addiction Reports (Vol. 3, Issue 2, pp. 175–181). Springer. https://doi.org/10.1007/s40429-016-0100-4
Ballard, P. J., Kennedy, H. K., Collura, J. J., Vidrascu, E., & Torres, C. G. (2023). Engaging youth as leaders and partners can improve substance use prevention: a call to action to support youth engagement practice and research. In Substance Abuse: Treatment, Prevention, and Policy (Vol. 18, Issue 1). BioMed Central Ltd. https://doi.org/10.1186/s13011-023-00582-7
Barrett, N., Villalba, R., Andrade, E., Beltran, A., & Evans, W. D. (2017). Adelante Ambassadors: Using Digital Media to Facilitate Community Engagement and Risk-Prevention for Latino Youth. Journal of Youth Development, 12(4), 81–106. https://doi.org/10.5195/jyd.2017.513
Berey, B. L., Loparco, C., Leeman, R. F., & Grube, J. W. (2017). The Myriad Influences of Alcohol Advertising on Adolescent Drinking. In Current Addiction Reports (Vol. 4, Issue 2, pp. 172–183). Springer. https://doi.org/10.1007/s40429-017-0146-y
Champion, K. E., Newton, N. C., & Teesson, M. (2016). Prevention of alcohol and other drug use and related harm in the digital age: What does the evidence tell us? In Current Opinion in Psychiatry (Vol. 29, Issue 4, pp. 242–249). Lippincott Williams and Wilkins. https://doi.org/10.1097/YCO.0000000000000258
Cheetham, A., & Lubman, D. I. (2017). The Role of Peers on School-Based Prevention Programs Targeting Adolescent Substance Use. In Current Addiction Reports (Vol. 4, Issue 4, pp. 379–385). Springer. https://doi.org/10.1007/s40429-017-0165-8
Cooke, P., Duara, R., & Madill, A. (2022). ‘The Big Picture’: Developing community-led approaches to substance use disorder through participatory video. Journal of Applied Arts and Health, 13(2), 179–193. https://doi.org/10.1386/jaah_00099_1
Davis, J. P., Pedersen, E. R., Tucker, J. S., Dunbar, M. S., Seelam, R., Shih, R., & D’Amico, E. J. (2019). Long-term Associations Between Substance Use-Related Media Exposure, Descriptive Norms, and Alcohol Use from Adolescence to Young Adulthood. Journal of Youth and Adolescence, 48(7), 1311–1326. https://doi.org/10.1007/s10964-019-01024-z
Drake, C. S., Sloan, K., Anderson, M., Clements-Nolle, K. D., & Pearson, J. L. (2024). “I Like the Vibes It Gives”: Adolescent Perspectives on Cannabis Billboards and Print Advertising in Nevada. Journal of Drug Issues, 54(2), 238–252. https://doi.org/10.1177/00220426231159017
Elmore, K. C., Scull, T. M., & Kupersmidt, J. B. (2017). Media as a “Super Peer”: How Adolescents Interpret Media Messages Predicts Their Perception of Alcohol and Tobacco Use Norms. Journal of Youth and Adolescence, 46(2), 376–387. https://doi.org/10.1007/s10964-016-0609-9
Evans, W., Andrade, E., Goldmeer, S., Smith, M., Snider, J., & Girardo, G. (2017). The living the example social media substance use prevention program: A pilot evaluation. JMIR Mental Health, 4(2). https://doi.org/10.2196/mental.7839
Ferguson, K. N., Christianson, K., Delgado, A., Martin, G., Coen, S. E., & Struik, L. (2025). A Youth-Centered Digital Infographic on Vaping Risks (What’s in a Vape?): Mixed Methods Study (Preprint). https://doi.org/10.2196/preprints.75694
Galmarini, E., Marciano, L., & Schulz, P. J. (2024). The effectiveness of visual-based interventions on health literacy in health care: a systematic review and meta-analysis. In BMC Health Services Research (Vol. 24, Issue 1). BioMed Central Ltd. https://doi.org/10.1186/s12913-024-11138-1
Geusens, F., Lewis, M. A., Dumas, T. M., & Litt, D. M. (2024). First Comes Substance Use, Then Comes Social Media Posts? Examining the Temporal Ordering and Relative Strength of Relations Across Alcohol, Tobacco, and Marijuana Use and Posting Behavior. Health Communication, 39(6), 1149–1160. https://doi.org/10.1080/10410236.2023.2207241
Habibi, M. L., & Mahbubah, P. S. G. F. (2024). ANONIMITAS VISUAL DAN PENEKANAN VERBAL: Tinjauan Semiotika Konten Instagram BNN Cegah Narkoba. Desain Komunikasi Visual Manajemen Desain Dan Periklanan (Demandia), 9(1), 23. https://doi.org/10.25124/demandia.v9i1.5983
Hashemi, R., & Vogel, E. A. (2024). Adolescents’ perceptions of substance use messaging in the age of social media: resolving cognitive dissonance. Health Education Research, 39(1), 1–11. https://doi.org/10.1093/her/cyad046
Hong, Q. N., Fàbregues, S., Bartlett, G., Boardman, F., Cargo, M., Dagenais, P., Gagnon, M.-P., Griffiths, F., Nicolau, B., O’Cathain, A., Rousseau, M.-C., Vedel, I., & Pluye, P. (2018). The Mixed Methods Appraisal Tool (MMAT) version 2018 for information professionals and researchers. Education for Information, 34(4), 285–291. https://doi.org/10.3233/EFI-180221
Jackson, K. M., Janssen, T., & Gabrielli, J. (2018). Media/Marketing Influences on Adolescent and Young Adult Substance Abuse. In Current Addiction Reports (Vol. 5, Issue 2, pp. 146–157). Springer. https://doi.org/10.1007/s40429-018-0199-6
Jakus, D. (2018). 39 Dalibor-Jakus_Visual-communication-in-public-relations-campaigns. https://doi.org/10.14611/minib.27.03.2018.07
Katas, K. U., Nwankwo, E. I., Igwama, G. T., Olaboye, J. A., & Anyanwu, E. C. (2024). Public health campaigns and their influence on substance abuse awareness and prevention among youth: An analysis of media strategies. International Journal of Scholarly Research in Medicine and Dentistry, 3(1), 031–047. https://doi.org/10.56781/ijsrmd.2024.3.1.0033
Kitchenham, B., Pearl Brereton, O., Budgen, D., Turner, M., Bailey, J., & Linkman, S. (2009). Systematic literature reviews in software engineering – A systematic literature review. Information and Software Technology, 51(1), 7–15. https://doi.org/10.1016/j.infsof.2008.09.009
Leman, A. M., Dariotis, J. K., Markazi, D. M., Kennedy, Z., Tracy, M., Park, Y. R., & Griffith, A. N. (2024). An interdisciplinary framework of youth participatory action research informed by curricula, youth, adults, and researchers. Journal of Research on Adolescence. https://doi.org/10.1111/jora.13007
Lim, J., Kim, W., Kim, I., & Lee, E. (2023). Effects of Visual Communication Design Accessibility (VCDA) Guidelines for Low Vision on Public and Open Government Health Data. Healthcare (Switzerland), 11(7). https://doi.org/10.3390/healthcare11071047
Liu, J., Mathur Gaiha, S., & Halpern-Felsher, B. (2020). INVITED COMMENTARY. https://doi.org/10.1007/s40429-020-00345-5/Published
Maina, G., Li, Y., Fang, Y., Amoyaw, J., Pandey, M., Herzog, T., Nkrumah, D., Sherstobitoff, J., & Mousavian, G. (2022). Exploring arts-based interventions for youth substance use prevention: a scoping review of literature. BMC Public Health, 22(1). https://doi.org/10.1186/s12889-022-14714-4
Malorni, A., Lea, C. H., Richards-Schuster, K., & Spencer, M. S. (2022). Facilitating youth participatory action research (YPAR): A scoping review of relational practice in U.S. Youth development & out-of-school time projects. Children and Youth Services Review, 136. https://doi.org/10.1016/j.childyouth.2022.106399
Milošević, M., Kovačević, D., & Brozović, M. (2024). The Influence of Monochromatic Illustrations on the Attention to Public Health Messages: An Eye-Tracking Study. Applied Sciences (Switzerland), 14(14). https://doi.org/10.3390/app14146003
Moreno, M. A., Gower, A. D., Jenkins, M. C., Kerr, B., & Gritton, J. (2018). Marijuana promotions on social media: Adolescents’ views on prevention strategies. Substance Abuse: Treatment, Prevention, and Policy, 13(1). https://doi.org/10.1186/s13011-018-0152-7
Noar, S. M., Hall, M. G., Francis, D. B., Ribisl, K. M., Pepper, J. K., & Brewer, N. T. (2016). Pictorial cigarette pack warnings: a meta-analysis of experimental studies. Tobacco Control, 25(3), 341–354. https://doi.org/10.1136/tobaccocontrol-2014-051978
Nur Faridhotul Khasanah, A., Handayani, D., Ibad, M., Aan Adriansyah, A., Kesehatan Masyarakat, J., & Kunci, K. (2022). Jurnal Multidisiplin Indonesia LITERATURE REVIEW: GAMBARAN EFEKTIVITAS PENGGUNAAN MEDIA VIDEO TERHADAP PENGETAHUAN REMAJA TENTANG BAHAYA NARKOBA. Jurnal Multidisiplin Indonesia, 1(2). https://jmi.rivierapublishing.id/
Nurdin, E., Arif, E., & Zetra, A. (2024). PENGARUH KOMUNIKASI INFORMASI EDUKASI INSTAGRAM TERHADAP SIKAP REMAJA TERKAIT P4GN DI SMAN 4 PADANG. Jurnal Bilqolam Pendidikan Islam, 5(1), 107–130. https://doi.org/10.51672/jbpi.v5i1.360
Oktaviani, F. H., Laturrakhmi, Y. F., Fliert, E. van de, Sujoko, A., Illahi, A. K., Wisadirana, D., Avina, D. A. A., Rakhmawati, F. Y., Avicenna, F., Pertiwi, K., Destrity, N. A., Sari, N., Wardasari, N., Safitri, R., Swastikawara, S., Handayani, S., & Himiati, N. (2023). Komunikasi untuk Perubahan Sosial dalam Konteks Indonesia. Universitas Brawijaya Press. https://doi.org/10.11594/ubpress9786232968516
Peña-Alves, S., Greene, K., Ray, A. E., Glenn, S. D., Hecht, M. L., & Banerjee, S. C. (2019). “Choose Today, Live Tomorrow”: A Content Analysis of Anti-Substance Use Messages Produced by Adolescents. Journal of Health Communication, 24(6), 592–602. https://doi.org/10.1080/10810730.2019.1639858
Russell, C. A., Régnier-denois, V., Chapoton, B., & Buhrau, D. (2017). Impact of Substance Messages in Music Videos on Youth: Beware the Influence of Connectedness and Its Potential Prevention-Shielding Effect. In JOURNAL OF STUDIES ON ALCOHOL AND DRUGS.
Sari, I. P. (2019). Perancangan Video Edukasi Animasi 2 Dimensi Berbasis Motion Graphic Mengenai Bahaya Zat Adiktif untuk Remaja.
Shin, Y. J., Miller-Day, M., Hecht, M. L., & Krieger, J. L. (2018). Entertainment–Education Videos as a Persuasive Tool in the Substance Use Prevention Intervention “keepin’ it REAL”. Health Communication, 33(7), 896–906. https://doi.org/10.1080/10410236.2017.1321163
Shrand, J., Digiovanni, M., Lee, D., Kishore, A., & Martin, A. (2021). Drug story theater: A mixed-methods study of a peer-to-peer approach to substance abuse education. Health Behavior and Policy Review, 8(4), 281–293. https://doi.org/10.14485/HBPR.8.4.1
Smith, K. E., Acevedo-Duran, R., Lovell, J. L., Castillo, A. V., & Cardenas Pacheco, V. (2024). Youth Are the Experts! Youth Participatory Action Research to Address the Adolescent Mental Health Crisis. Healthcare (Switzerland), 12(5). https://doi.org/10.3390/healthcare12050592
Stanley, L. R., Kelly, K. J., Swaim, R. C., & Jackman, D. (2018). Cultural Adaptation of the Be under Your Own Influence Media Campaign for Middle-School American Indian Youth. Journal of Health Communication, 23(12), 1017–1025. https://doi.org/10.1080/10810730.2018.1536730
Stritzel, H. (2022). Peer and Community Influences on Adolescent Substance Use in the Context of Adverse Childhood Experiences. Sociological Perspectives, 65(2), 413–432. https://doi.org/10.1177/07311214211018718
Sukle, M., Schultz, D., Czaplewski, A. J., & Key, T. M. (2021). Can marijuana counter-marketing prevent underage use? Analyzing youth response to colorado’s “Don’t be a lab rat” campaign. Journal of Advertising Research, 61(4), 456–471. https://doi.org/10.2501/JAR-2021-019
Traboco, L., Pandian, H., Nikiphorou, E., & Gupta, L. (2022). Designing Infographics: Visual Representations for Enhancing Education, Communication, and Scientific Research. Journal of Korean Medical Science, 37(27). https://doi.org/10.3346/jkms.2022.37.e214
Triana, W., Irfan, A., Sayuti, S., & Alfari, A. (2022). Efektivitas Media Video Animasi dan E-Book terhadap Pengetahuan Remaja dalam Penatalaksanaan Penyalahgunaan Narkoba. Journal of Telenursing (JOTING), 4(2), 758–765. https://doi.org/10.31539/joting.v4i2.4039
Tveleneva, A., Kim, S. J., Minich, M., Liu, J., Padon, A., Silver, L., & Yang, S. (2022). Yet Again Conversations Matter: The Importance of Interpersonal Discussions, Educational Campaigns, and Advertising on Cannabis-Related Risk Perceptions, Attitudes, and Intentions in At-Risk Young Adults. Journal of Health Communication, 27(10), 717–726. https://doi.org/10.1080/10810730.2022.2153291
Ulita, N., Fahlan, A. S., Hakam, A., Argakusmah, L., & Islami, I. (2024). EFEKTIVITAS BAHASA VISUAL POSTER UNTUK MENGETAHUI DAMPAK NEGATIF NARKOBA BAGI MAHASISWA PADA KAMPANYE ANTI NARKOBA DI LINGKUNGAN KAMPUS MERCU BUANA DENGAN MODEL EPIC. Desain Komunikasi Visual Manajemen Desain Dan Periklanan (Demandia), 9(1), 63. https://doi.org/10.25124/demandia.v9i1.6532
Valdez, E. S., Skobic, I., Valdez, L., O Garcia, D., Korchmaros, J., Stevens, S., Sabo, S., & Carvajal, S. (2020). Youth Participatory Action Research for Youth Substance Use Prevention: A Systematic Review. Substance Use and Misuse, 55(2), 314–328. https://doi.org/10.1080/10826084.2019.1668014
Vanherle, R. (2025). A Qualitative Study Among Adolescents to Unravel the Perceived Group Dynamics Underlying the Use of Closed SNS Stories and the Sharing of Alcohol-Related Content Therein. Mass Communication and Society, 28(4), 732–757. https://doi.org/10.1080/15205436.2024.2440321
Vranken, S., Beullens, K., Geyskens, D., & Matthes, J. (2023). Under the influence of (alcohol) influencers? A qualitative study examining Belgian adolescents’ evaluations of alcohol-related Instagram images from influencers. Journal of Children and Media, 17(1), 134–153. https://doi.org/10.1080/17482798.2022.2157457
Wakefield, J. R. H., Kellezi, B., Stevenson, C., McNamara, N., Bowe, M., Wilson, I., Halder, M. M., & Mair, E. (2022). Social Prescribing as ‘Social Cure’: A longitudinal study of the health benefits of social connectedness within a Social Prescribing pathway. Journal of Health Psychology, 27(2), 386–396. https://doi.org/10.1177/1359105320944991
Yu, C., & Chen, J. (2025). Global Burden of substance use disorders among adolescents during 1990–2021 and a forecast for 2022–2030: an analysis for the Global Burden of Disease 2021. BMC Public Health, 25(1). https://doi.org/10.1186/s12889-025-22107-6
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 INJECT (Interdisciplinary Journal of Communication)

This work is licensed under a Creative Commons Attribution 4.0 International License.




