Stakeholder Collaboration Model in The Sustainable Organization of MICE Events in Medan City
DOI:
https://doi.org/10.18326/inject.v11i1.5888Keywords:
Social Capital, Communication in Collaboration, Stakeholders, MICE Event SustainabilityAbstract
This study aims to develop and validate a stakeholder collaboration model for the sustainable implementation of MICE (Meetings, Incentives, Conventions, and Exhibitions) events in Medan City. The MICE industry plays a crucial role in driving regional economic growth; however, its sustainable implementation still faces challenges related to weak synergy and coordination among stakeholders. The lack of effective collaboration has resulted in suboptimal application of sustainability principles across economic, social, and environmental dimensions. This research employs a quantitative approach, with data analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The variables examined include social capital (comprising cognitive, relational, and structural dimensions), stakeholder collaboration, and MICE event sustainability. Data were collected through a survey of MICE industry actors in Medan City. The results indicate that cognitive capital and relational capital have positive and significant effects on stakeholder collaboration, whereas structural capital has a positive but insignificant effect. Furthermore, stakeholder collaboration significantly influences MICE event sustainability and is proven to mediate the relationship between social capital and event sustainability. The total effect analysis demonstrates that stakeholder collaboration serves as a key linkage that strengthens the contribution of social capital to event sustainability. The R² value for stakeholder collaboration is 0.663 and for event sustainability is 0.655, indicating strong explanatory power of the model. Additionally, the Goodness of Fit (GoF) value of 0.57 signifies a good model fit.
References
Baggio, R., Scott, N., & Cooper, C. (2010). Improving tourism destination governance: A complexity science approach. Tourism Review, 65(4), 51–60.
Beritelli, P. (2011). Cooperation among prominent actors in a tourist destination. Annals of Tourism Research, 38(2), 607–629.
Bolino, M. C., Turnley, W. H., & Bloodgood, J. M. (2002). Citizenship behavior and the creation of social capital in organizations. Academy of Management Review, 27(4), 505–522.
Brashears, M. E., & Quintane, E. (2018). The weakness of the tie strength. Social Networks, 55, 104–115.
Buathong, K., & Lai, P.-C. (2017). Perceived Attributes of Event Sustainability in the MICE Industry in Thailand: A Viewpoint from Governmental, Academic, Venue and Practitioner. Sustainability, 9(7), 1151. https://doi.org/10.3390/su9071151
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In Modern methods for business research (pp. 295–336). Psychology Press.
Diamantopoulos, A., & Siguaw, J. A. (2006). Formative versus reflective indicators in organizational measure development: A comparison and empirical illustration. British Journal of Management, 17(4), 263–282.
Dredge, D. (2006). Policy networks and the local organisation of tourism. Tourism Management, 27(2), 269–280.
Evrianti, H., Wanti, S., Asriadi, A., & Wulandari, P. (2025). INFLUENCER MARKETING AND PURCHASE INTENTION: THE MEDIATING ROLE OF TRUST. Indonesian Journal of Business and Entrepreneurship, 11(3), 545–555. http://dx.doi.org/10.17358/IJBE.11.3.545
Fazira, A., Dalimunthe, F. I., & Sebastiana, S. (2024). EVALUASI PERKEMBANGAN WISATA MICE DI KOTA MEDAN. Jurnal Darma Agung, 32(5), 233–242. https://dx.doi.org.10.46930/ojsuda.v32i5.4793
Fitri, N., Jumjuma, & Faulina. (2021). The Effects of Destination Attributes and Benefits on Decision Making of MICE Stakeholders in Medan City. International Applied Business and Engineering Conference 2021, 149–153.
Fitri, N., Nasution, H. P., & Wiana, D. (2023). MEMBANGUN PARTISIPASI DALAM SUSTAINABLE EVENT MICE BERBASIS IDENTITAS SOSIAL DI KOTA MEDAN. Journal of Economic, Business and Engineering (JEBE), 5(1), 129–137.
Ginting, G. D. H., Wulandari, P., Purba, A. R. H. K., Rizqiana, D. S., Mawaddah, Syahlina, M., & Medina, L. (2025). Kewirausahaan Digital (Vol. 1). PT Penamuda Media. https://penamudamedia.com/index.php/publisher/article/view/290
Ginting, J. A. (2022). Pengaruh Branding “Colorful Medan” dan Event MICE Terhadap Minat Berkunjung Kembali Ke Kota Medan. TOBA: Journal of Tourism, Hospitality and Destination, 1(3), 111–116. https://doi.org/10.55123/toba.v1i3.696
Gujarati, D. N. (2009). Basic econometrics. McGraw-Hill.
Gultom, L. K., Rinaldi, A. R., & Setiawati, Y. (2025). Sustainable Practices in the MICE Industry: Strategies and Challenges for Green Meetings in Indonesia. Indonesian Journal of Tourism and Leisure, 6(1), 59–75. https://doi.org/10.36256/ijtl.v6i1.508
Hair, J. F. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). sage.
Jamal, T. B., & Getz, D. (1995). Collaboration theory and community tourism planning. Annals of Tourism Research, 22(1), 186–204.
JUNG, M. (2022). The Role of Social Capital and Trust in Community-Based Tourism Stakeholder Collaboration [Application/pdf]. Doctoral Dissertation, University of Surrey. https://doi.org/10.15126/THESIS.900510
Khanna, T., & Palepu, K. G. (2010). Winning in emerging markets: A road map for strategy and execution. Harvard Business Press.
Koiwanit, J., & Filimonau, V. (2023). Stakeholder collaboration for solid waste management in a small tourism island. PLOS ONE, 18(7), e0288839. https://doi.org/10.1371/journal.pone.0288839
Kosasih, H., & Wulandari, P. (2025). Financial Technology and Green Financing: A Blend of Technology, Economy, and Environment. Indonesian Journal of Social Economics and Agricultural Policy, 1(1), 27–32. https://doi.org/10.70895/ijseap.v1i1.41
Lekgau, R. J., & Tichaawa, T. M. (2024). Collaborative actions of MICE stakeholders toward sector recovery and resilience. Development Southern Africa, 41(4), 810–824. https://doi.org/10.1080/0376835X.2024.2329556
Li, B., Choe, Y., Kang, S., & Lee, J. (2025). Sustainable Event Tourism: Risk Perception and Preventive Measures in On-Site Attendance. Sustainability, 17(8), 3455.
Mair, J., & Jago, L. (2010). The development of a conceptual model of greening in the business events tourism sector. Journal of Sustainable Tourism, 18(1), 77–94.
Martin-Smith, B. (2012). Harnessing social capital: An exploratory investigation of stakeholder disposition in boundary spanning networks. Edith Cowan UniversityEdith Cowan University Research OnlineResearch Online.
Mawaddah, Wulandari, P., Panjaitan, A., & Dwianita. (2025). THE EFFECTIVENESS OF MARKETING COMMUNICATION IN DIGITAL BUSINESS: A CASE STUDY OF MARKETING ON TIKTOK LIVE. Jurnal Ilmu Komunikasi, 14(1), 91–102. http://dx.doi.org/10.35967/jkms.v14i1.7651
Mayako, P. A., & Wulandari, P. (2025). Higher Education Institution Marketing: Factors Influencing Students’ Decision To Choose Politeknik Negeri Medan (POLMED). IKRAITH-EKONOMIKA, 8(1), 643–649. https://doi.org/10.37817/IKRAITH-EKONOMIKA
Moshagen, M., & Bader, M. (2023). semPower: General power analysis for structural equation models. Behavior Research Methods, 56(4), 2901–2922. https://doi.org/10.3758/s13428-023-02254-7
Nahapiet, J., & Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. The Academy of Management Review, 23(2), 242. https://doi.org/10.2307/259373
Pillai, K. G., & Sharma, A. (2003). Mature relationships: Why does relational orientation turn into transaction orientation? Industrial Marketing Management, 32(8), 643–651.
Pretty, J., & Ward, H. (2001). Social Capital and the Environment. World Development, 29(2), 209–227. https://doi.org/10.1016/S0305-750X(00)00098-X
Purba, A. R. H. K., Syahlina, M., & Wulandari, P. (2025). The Influence of Integrated Marketing Communication Strategies on Enhancing the Adoption of GoPaylater Services. Jurnal Ilmu Komunikasi Dan Informasi (IKOMIK), 5(1), 16–27. https://doi.org/10.33830/ikomik.v5i1.12109
Rasson, J. (2018). Dissertation submitted in part fulfilment of the requirements for the degree of MSc Marketing at Dublin Business School. Doctoral Dissertation, Dublin Business School.
Ryndian Gusty, Poppy Wulandari, Ira Nur Dewita Siregar, Dyah Seruni Rizqiana, & Dita Kartika Sari Hasibuan. (2025). Interactive Marketing Communication through Live Commerce: A Pathway to Consumer Loyalty. International Journal of Economics and Management Research, 4(1), 604–615. https://doi.org/10.55606/ijemr.v4i1.454
Santosa, A., Ng, N., Zetterberg, L., & Eriksson, M. (2020). Social Capital as a Resource for the Planning and Design of Socially Sustainable and Health Promoting Neighborhoods-A Mixed Method Study. Public Health, 8.
Tarigan, A. K. M., Samsura, D. A. A., Sagala, S., & Pencawan, A. V. M. (2017). Medan City: Development and governance under the decentralisation era. Cities, 71, 135–146. https://doi.org/10.1016/j.cities.2017.07.002
Timur, S., & Getz, D. (2009). Sustainable tourism development: How do destination stakeholders perceive sustainable urban tourism? Sustainable Development, 17(4), 220–232.
Tinakhat, P., & Viriyachaikul, V. (2023). The Role of Collaboration and Partnerships in Achieving Sustainability Goals in Event Management. Disciplinary Journal Buriram Rajabhat University, 7(2), 92–111.
Tsai, W., & Ghoshal, S. (1998). Social capital and value creation: The role of intrafirm networks. Academy of Management Journal, 41(4), 464–476.
Windiani, W., Rahadiantino, L., Savitri, E. D., & Susilowati, E. (2022). Peran Modal Sosial Dalam Pengembangan Wisata Berkelanjutan: Studi Kasus di Kawasan Wisata Lumbung Stroberi-Kota Batu. Jurnal Sosial Humaniora, 15(2), 112. https://doi.org/10.12962/j24433527.v0i0.15166
Wong, I. A., Wan, Y. K. P., & Qi, S. (2015). Green events, value perceptions, and the role of consumer involvement in festival design and performance. Journal of Sustainable Tourism, 23(2), 294–315.
Wulandari, P., Maharani, B. I., Dwianita, Simbolon, Y. Y., & Siregar, I. N. D. (2025). Internal Communication Strategy and Its Influence on Employee Engagement. Journal of Innovative and Creativity, 5(3), 31843–31849. https://doi.org/10.31004/joecy.v5i3.4813
Wulandari, P., Mayako, P. A., & Cahyaningrum, M. (2025). Challenges, Opportunities, and the Future of the Blue Economy in Indonesia. Jurnal Ekonomi Manajemen Bisnis Dan Akuntansi, 2(1), 78–90. https://doi.org/10.70895/jemba.v2i1.18
Yoon, T.-H., & Wang, S. (2023). How Important Is Stakeholder Collaboration in the MICE Industry: Antecedents and Outcomes of Supply Chain Integration. Sustainability, 15(20), 14966. https://doi.org/10.3390/su152014966
Zaheer, A., McEvily, B., & Perrone, V. (1998). Does trust matter? Exploring the effects of interorganizational and interpersonal trust on performance. Organization Science, 9(2), 141–159.
Zhang, J., Noman, M., Ali, A., Ali, Z., Qayyum, S., Khan, A. A., & Sherwani, M. (2025). A moderated mediation model linking stakeholder integration to green innovation: A stakeholder theory perspective. Business Strategy and the Environment, 34(3), 3764–3780.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 INJECT (Interdisciplinary Journal of Communication)
This work is licensed under a Creative Commons Attribution 4.0 International License.
