The Public Relation Strategies Of Blitar Regency Diskominfo For The Smart City Program
DOI:
https://doi.org/10.18326/inject.v10i1.4472Keywords:
Blitar Regency, DISKOMINFO, Public Relations, Smart City Program, SocializationAbstract
This study aims to analyze the public relations strategies of the Blitar Regency Communication and Informatics Office (DISKOMINFO) in socializing the Smart City Program. It addresses the limited academic focus on PR strategies in PR strategies in non-metropolitan contexts, particularly in the implementation of smart program initiatives. Using a qualitative case study method, data were collected through semi-structured interviews, participant observation, and document analysis. The findings were categorized based on Ruslan’s five strategies: operational, persuasive-educative, social responsibility, collaborative, and coordinative-integrative. Each strategy was implemented adaptively to align with local conditions, promote public awareness, and build institutional collaboration. The results show that operational and persuasive approaches were dominant, while collaboration efforts required better implementation. This research contributes to understanding how local governments could effectively apply strategic communication to support digital transformation programs.
References
Akbar, Muslimin. 2018. “Strategi Humas DISHUB Dalam Mensosialisasikan Tentang PERDA No.16 Tahun 2011 Kepada Masyarakat Kota Palembang (Studi Kasus Pada Parkir Liar Di PS Mall).” Universitas Islam Negri Raden Fatah Palembang.
Ansori, Kabupaten Blitar Dalam Angka 2018 Blitar Regency in Figures, Badan Pusat Statistik Kabupaten Blitar, 2015, III
Arista, Cynthia Puteri, ‘Public Relations Strategy in Disseminating Informations Through Media of the People ’ s Strategi Humas Dinas Komunikasi Dan Informatika ( DISKOMINFO ) Provinsi Jawa Barat Dalam Mensosialisasikan Informasi Melalui Program Media Pertunjukan Rakyat’, 317–22
Blitar, Pemerintah Kabupaten, ‘Profil Dinas Komunikasi Dan Informatika Kabupaten Blitar’, Dinas Komunikasi Dan Informatika Kabupaten Blitar, 2023 <https://kominfo.blitarkab.go.id/selayang-pandang/>
Citra, Annisa, ‘PERENCANAAN KOMUNIKASI DINAS KOMUNIKASI, INFORMATIKA, STATISTIK DAN PERSANDIAN KOTA PEKANBARU DALAM MENSOSIALISASIKAN PROGRAM SMART CITY’, Jom Fisip, 4.2 (2017), 1–13 <https://www.neliti.com/publications/199308/perencanaan-komunikasi-dinas-komunikasi-informatika-statistik-dan-persandian-kot>
Hambali, Muthia Megawati Putri, D.D.V.Kawengian, and Lingkan E.Tulung, ‘Strategi Humas Perusahaan Donggi Senoro Liquefied Natural Gas Dalam Membangun Citra Positif Melalui Program Corporate Social Responsibilit Y Di K Ecamatan Batui K Abupaten Bangga’, Acta Diurna, 6.1 (2017), 5–6
Kriyantono, Rachmat, Teknik Praktis : Riset Komunikasi / Rachmat Kriyantono, Edisi pert (Jakarta: Kencana Prenadamedia Group, 2009)
———, TEKNIK PRAKTIS RISET KOMUNIKASI Disertai Contoh Praktis Riset Media, Public Relations, Adversting, Komunikasi Organisasi, Komunikasi Pemasaran, Pertama (Jakarta: Kencana Prenadamedia Group, 2006)
———, Teknik Praktis Riset Komunikasi Kuantitaif Dan Kualitatif, 9th edn (Jakarta: KENCANA, 2021)
Linjani, Aprilia. 2018. “Strategi Komunikasi Pemerintah Kota Tangerang Selatan Dalam Mensosialisasikan Program Smart City.” Universitas Islam Negeri Syarif Hidayatullah.
Lubis, AY. 2017. “Memahami Budaya-Cyber, Sastra-Cyber Dari Pemikiran Jean Baudrillard Dan William Gibson.” Susastra FIB UI.
Muhammad Syarif Hartawan, Arman Syah Putra, and Ayub Muktiono. 2020. “Smart City Concept for Integrated Citizen Information Smart Card or ICISC in DKI Jakarta.” International Journal of Science, Technology & Management 1(4):364–70. doi: 10.46729/ijstm.v1i4.76.
Najah, Arjun. 2021. “Strategi Manajemen Humas Dalam Membangun Kerjasama Eksternal Di Madrasah Aliyah Negeri 1 Kota Malang.” Universitas Islam Negeri MAulana Malik Ibrahim.
Ruslan, Rosady. 2017. Manajemen Public Relations & Media Komunikasi. cetakan 13. Jakarta: Rajawali Pers.
Regency, Statistics Of Blitar, Kabupaten Blitar Dalam Angka (Blitar Regency in Figures), 2022 <https://www.ptonline.com/articles/how-to-get-better-mfi-results>
Sekertariat Daerah Kabupaten Blitar, ‘Profil Pemerintah Kabupaten Blitar (Gambaran Umum Kabupaten)’, Pemerintah Kabupaten Blitar, 2012 <https://www.blitarkab.go.id/2012/06/06/gambaran-umum-2/>
———, ‘Profil Pemerintah Kabupaten Blitar (Sejarah Kabupaten Blitar)’, Pemerintah Kabupaten Blitar, 2012 <https://www.blitarkab.go.id/2012/06/05/sejarah-kabupaten-blitar/>
———, ‘Profil Pemerintah Kabupaten Blitar (Visi Dan Misi Kabupaten)’, 2012 <https://www.blitarkab.go.id/visi-dan-misi-kabupaten-blitar-2021-2024/>
‘SK No 249 Th 2018 Ttg Pelaksana Smart City.Pdf’
Susanto, Eko, Perhitungan Indeks Kepuasan Masyarakat Dinas Komunikasi Dan Informatika Kabupaten Blitar Perhitungan Indeks Kepuasan Masyarakat Ii Dinas Komunikasi Dan Informatika Kabupaten Blitar, 2021
Wahid, Umaimah-, and Nurzahara Amalia. 2020. “Tantangan Humas Pemerintah Daerah Dalam Upaya Publikasi Inovasi Program Smart City.” Nyimak: Journal of Communication 4(1):35. doi: 10.31000/nyimak.v4i1.2300.
Widodo, Aan, and Diah Ayu Permatasari. 2020. “Strategi Komunikasi Dalam Program Bekasi Smart City.” ETTISAL : Journal of Communication 5(1). doi: 10.21111/ejoc.v5i1.3454.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 INJECT (Interdisciplinary Journal of Communication)
This work is licensed under a Creative Commons Attribution 4.0 International License.
