Cultural Da’wah Strategies In Religious Tourism: A Symbolic Interactionist Analysis At The Pilgrimage Site Of Sunan Kalijaga
DOI:
https://doi.org/10.18326/inject.v10i1.4322Keywords:
Da’wah Communication, Religious Tourism, Cultural Islam, Pilgrimage, Symbolic InteractionAbstract
This study explores cultural da’wah communication practices in religious tourism, specifically at the Sunan Kalijaga pilgrimage site in Demak, Central Java. Using a qualitative approach with in-depth interviews and observation, the research investigates how religious messages are conveyed by caretakers and guides to pilgrims. The findings reveal that da’wah is presented through symbolic narratives, traditional rituals, and local cultural expressions, fostering inclusive spiritual experiences. This study highlights religious tourism as a potential medium for non-confrontational and contextual da’wah communication, relevant for diverse audiences.
References
Al Qurtuby, S. (2019). Religious Diversity and Interfaith Relations in Indonesia. Abingdon: Routledge.
Azra, A. (2019). Islam Nusantara: Sejarah Sosial Intelektual Islam di Indonesia. Jakarta: Kompas.
Blumer, H. (1969). Symbolic Interactionism: Perspective and Method. Berkeley: University of California Press.
Charon, J. M. (2010). Symbolic Interactionism: An Introduction, An Interpretation, An Integration. Boston: Pearson.
Cohen, E. (1992). Pilgrimage and tourism: Convergence and divergence. Annals of Tourism Research, 19(1), 33–48. https://doi.org/10.1016/0160-7383(92)90104-C
Collins-Kreiner, N. (2010). Researching pilgrimage: Continuity and transformations. Annals of Tourism Research, 37(2), 440–456. https://doi.org/10.1016/j.annals.2009.10.016
Eickelman, D. F., & Piscatori, J. (1990). Muslim Travellers: Pilgrimage, Migration and the Religious Imagination. Berkeley: University of California Press.
Geertz, C. (1960). The Religion of Java. Chicago: University of Chicago Press.
Hasan, N. (2009). The making of public Islam: Piety, agency, and commodification on the landscape of the Indonesian public sphere. Contemporary Islam, 3(3), 229–250. https://doi.org/10.1007/s11562-009-0096-9
Henderson, J. C. (2011). Religious tourism and its management: The Hajj in Saudi Arabia. International Journal of Tourism Research, 541–552.
https://doi.org/10.1002/jtr.821
Hughes, G. (1991). Tourism and the semiological realization of space. Tourism Management, 12(4), 267–278.
https://doi.org/10.1016/0261-5177(91)90031-P
Moleong, L. J. (2014). Metodologi Penelitian Kualitatif (Edisi Revisi). Bandung: Remaja Rosdakarya.
Norman, A. (2013). Spiritual Tourism: Travel and Religious Practice in Western Society. London: Continuum.
Olsen, D. H. (2011). Religious pilgrimage tourism as an educational experience. International Journal of Religious Tourism and Pilgrimage, 1(1), 45–61.
Patton, M. Q. (2002). Qualitative Research and Evaluation Methods. Thousand Oaks, CA: Sage Publications.
Picard, M. (1997). Cultural tourism, nation-building, and regional culture: The making of a Balinese identity. In M. Picard & R. E. Wood (Eds.), Tourism, Ethnicity and the State in Asian and Pacific Societies (pp. 181–214). Honolulu: University of Hawai’i Press.
Ricklefs, M. C. (2006). Mystic Synthesis in Java: A History of Islamization from the Fourteenth to the Early Nineteenth Centuries. EastBridge.
Sharpley, R. (2009). Tourism, Religion, and Spirituality. London: Routledge.
Spradley, J. P. (1980). Participant Observation. New York: Holt, Rinehart and Winston.
Susanto, A. (2018). Islam Kultural dan Strategi Dakwah Sunan Kalijaga di Tanah Jawa. Jurnal Dakwah dan Komunikasi, 55–66.
Timothy, D. J. (2006). Tourism, Religion and Spiritual Journeys. London: Routledge.
Vukonic, B. (1996). Tourism and Religion. Oxford: Pergamon.
Yin, R. K. (2018). Case Study Research and Applications: Design and Methods. Los Angeles: Sage Publications.
Zamani-Farahani, H., & Henderson, J. C. (2010). Islamic tourism and managing tourism development in Islamic societies: The cases of Iran and Saudi Arabia. International Journal of Tourism Research, 12(1), 79–89. https://doi.org/10.1002/jtr.739
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 INJECT (Interdisciplinary Journal of Communication)
This work is licensed under a Creative Commons Attribution 4.0 International License.
