The Semiotics of Snapchat Filters: Understanding Their Influence on User Self-Presentation
DOI:
https://doi.org/10.18326/inject.v9i1.1848Keywords:
Semiotics, Snapchat Filters, User Self Presentation, Media Cultural Perspective, Saussurean Visual Semiotic TheoryAbstract
This research explores the semiotics of Snapchat filters and their influence on user self-presentation. Utilizing the Media Culturalist Perspective and Saussurean Visual Semiotic Theory, it investigates how Snapchat filters, as visual signs, construct meaning and shape user self-presentation on the platform. The study employs a qualitative research design, collecting data through semi-structured interviews with Snapchat users and performing a visual semiotic analysis of the filters. Thematic analysis identifies patterns within the data, providing insights into the cultural implications of Snapchat filters. This research fills a significant gap in existing literature by focusing on the cultural impact of these filters, integral to the Snapchat experience. The findings highlight the role of visual elements in social media self-presentation, contributing to broader discussions on digital culture. These qualitative insights reveal how Snapchat filters shape online self-presentation, offering implications for users, the platform, and future research.
References
Alsaggaf, R. M. (2021). The Impact of Snapchat Beautifying Filters on Beauty Standards and Self-image: A Self-Discrepancy Approach. The European Conference on Arts & Humanities 2021: Official Conference Proceedings, 47–58. https://doi.org/10.22492/ISSN.2188-1111.2021.4
Barker, J. (2020). Making-up on mobile: The pretty filters and ugly implications of snapchat. Fashion, Style and Popular Culture, 7(2–3), 207–221. https://doi.org/10.1386/FSPC_00015_1/CITE/REFWORKS
Bayer, J. B., Ellison, N. B., Schoenebeck, S. Y., & Falk, E. B. (2016). Sharing the small moments: ephemeral social interaction on Snapchat. Information Communication and Society, 19(7), 956–977. https://doi.org/10.1080/1369118X.2015.1084349
Biggio, F. (2021). Augmented facets: A semiotics analysis of augmented reality facial effects. Σημειωτκή - Sign Systems Studies, 49(3–4), 509–526.
Chandler, D. (2022). Semiotics: The Basics. https://doi.org/10.4324/9781003155744
Choi, T. R., & Sung, Y. (2018). Instagram versus Snapchat: Self-expression and privacy concern on social media. Telematics and Informatics, 35(8), 2289–2298. https://doi.org/10.1016/J.TELE.2018.09.009
Clarke, V., & Braun, V. (2017). Thematic analysis. The Journal of Positive Psychology, 12(3), 297–298. https://doi.org/10.1080/17439760.2016.1262613
Cruz, A. (2019). Let’s Take a Selfie! Living in a Snapchat Beauty Filtered World:The Impact it Has on Women’s Beauty Perceptions. Electronic Theses and Dissertations. https://stars.library.ucf.edu/etd/6471
Denis McQuail. (2010). McQuail’s mass communication. 6 Edition. Sage publications
Dumas, T. M., Maxwell-Smith, M., Davis, J. P., & Giulietti, P. A. (2017). Lying or longing for likes? Narcissism, peer belonging, loneliness and normative versus deceptive like-seeking on Instagram in emerging adulthood. Computers in Human Behavior, 71, 1–10. https://doi.org/10.1016/J.CHB.2017.01.037
Fahmy, S., Bock, M., & Wanta, W. (2014). Visual communication theory and research: A mass communication perspective. https://books.google.com/books?hl=en&lr=&id=or-uAwAAQBAJ&oi=fnd&pg=PP1&dq=Fahmy,+S.,+Bock,+M.,+%26+Wanta,+W.+(2014).+Visual+communication+theory+and+research:+A+mass+communication+perspective.+Springer.+&ots=_A5yKtbBSG&sig=rTY3HoAGPmQ1YZEzFZXXvrFeZRU
Grossoehme, D. H. (2014). Overview of Qualitative Research. Journal of Health Care Chaplaincy, 20(3), 109–122. https://doi.org/10.1080/08854726.2014.925660
Handyside, S., & Ringrose, J. (2017). Snapchat memory and youth digital sexual cultures: mediated temporality, duration and affect. Journal of Gender Studies, 26(3), 347–360. https://doi.org/10.1080/09589236.2017.1280384
JW Rettberg. (2017). Self-representation in social media. Torrossa.ComJW RettbergSAGE Handbook of Social Media, 2017•torrossa.Com. https://www.torrossa.com/gs/resourceProxy?an=5018793&publisher=FZ7200#page=452
Kellner, D. (2014). Cultural Studies , Multiculturalism , and Media Culture Douglas Kellner.
Lavrence, C., & Cambre, M.-C. (2023). Towards a Sociology of Selfies : The Filtered Face. Towards a Sociology of Selfies. https://doi.org/10.4324/9780429198441
Nayeem Showkat. (2015). Media & Culture: A Theoretical Perspective of the Inter-relationship. https://www.researchgate.net/publication/319401787_Media_Culture_A_Theoretical_Perspective_of_the_Inter-relationship
P Messaris. (2003). Visual communication: Theory and research. Academia.EduP MessarisJournal of Communication, 2003•academia.Edu. https://www.academia.edu/download/88882942/viewcontent.pdf
Phua, J., Jin, S. V., & Kim, J. (Jay). (2017). Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat. Computers in Human Behavior, 72, 115–122. https://doi.org/10.1016/J.CHB.2017.02.041
Sauter, T. (2013). ‘What’s on your mind?’ Writing on Facebook as a tool for self-formation. Http://Dx.Doi.Org/10.1177/1461444813495160. https://doi.org/10.1177/1461444813495160
Sommier, & Mélodine. (2014). The Concept of Culture in Media Studies: A Critical Review of Academic Literature. Http://Journals.Openedition.Org/Inmedia, 5. https://doi.org/10.4000/INMEDIA.768
Tasha R. Dunn, M. R. L. (2018). “Oh, Snap!”: A Mixed-Methods Approach to Analyzing the Dark Side of Snapchat | The Journal of Social Media in Society. https://www.thejsms.org/index.php/JSMS/article/view/633
Tong, S. T., Corriero, E. F., Wibowo, K. A., Makki, T. W., & Slatcher, R. B. (2019). Self-presentation and impressions of personality through text-based online dating profiles: A lens model analysis. Https://Doi.Org/10.1177/1461444819872678, 22(5), 875–895. https://doi.org/10.1177/1461444819872678
Utz, S., Muscanell, N., & Khalid, C. (2015). Snapchat Elicits More Jealousy than Facebook: A Comparison of Snapchat and Facebook Use. Https://Home.Liebertpub.Com/Cyber, 18(3), 141–146. https://doi.org/10.1089/CYBER.2014.0479
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 INJECT (Interdisciplinary Journal of Communication)
This work is licensed under a Creative Commons Attribution 4.0 International License.
