The Halal Value Model: Integrating Triple Helix Collaboration in the Traditional Food Sector

Abstrak

This study aims to develop a Triple Helix model to strengthen halal values in the Indonesian traditional food industry. It is driven by the observation that halal value has not yet been fully optimized in traditional food production, thereby limiting the sector’s growth and competitiveness. This research employed a mixed-method approach by combining qualitative and quantitative techniques. Qualitative data were collected through in-depth interviews with traditional food industry practitioners and regulators to explore key challenges in implementing halal value within the industry. While the qualitative findings were then analyzed and structured quantitatively using the Analytic Network Process (ANP) to construct and prioritize elements within the Triple Helix framework involving government, industry, and knowledge institutions. The results indicate that collaboration among the three actors in the Triple Helix framework serves a critical role in strengthening halal value development. Regulatory support emerges as the most significant solution to address key challenges in the halal value chain. Specifically, supplier-related problems can be addressed through regulations on production standards and raw material supply stabilization. Production challenges require the evaluation and improvement of industry regulations, while marketing challenges can be mitigated through increased media exposure and public awareness. In addition, the lack of halal knowledge among practitioners can be resolved through regulatory-based halal certification training programs. Overall, the study highlights that regulatory reinforcement supported by collaboration between entrepreneurs and government institutions represents the most effective strategy for developing a sustainable halal value model for traditional food industries in Indonesia.