Increasing the Competitiveness of Soy Milk MSME Products through Halal Certification Assistance

Abstract

Micro, small, and medium-sized businesses (MSMEs) play an important role in the Indonesian economy, but they face issues such as lack of capital, access to markets, and ignorance about halal certification. In this article, we examine the halal certification socialisation and mentoring programme in Gerem Village, Cilegon City, as a strategic step to optimise the potential of small and medium enterprises (MSMEs) in the region. The programme’s objectives are to increase community understanding, provide technical assistance, and ensure that products meet halal standards. This research was conducted qualitatively using a case study approach. The results and discussion show that halal certification has an important role in increasing the MSME market, improving product competitiveness, and improving product quality. In addition, this article addresses issues such as complexity, perceived high costs, and lack of public understanding of the importance of halal certification. However, the programme has the potential to increase consumer confidence, expand the market, and improve the overall economy of Gerem Village.