Interdisciplinary Dynamics of Halal Media in Shaping Recreational Preferences: Insights from Media, Psychology, and Islam

Abstract

This study examines the interdisciplinary dynamics of halal media in shaping recreational preferences through the lenses of media studies, psychology, and Islamic principles. The research aims to analyze how halal media influences individual recreational preferences and behavior in the digital era, investigate the psychological mechanisms underlying media consumption patterns among Muslim audiences, and explore the integration of Islamic values in contemporary media platforms. Using a qualitative approach with literature study methods, the study critically reviews academic literature from multiple disciplines. The results reveal a significant transformation in the halal media ecosystem, characterized by the emergence of new digital platforms, innovative content formats, and evolving monetization models. The study finds that psychological factors, including cognitive processing, emotional dynamics, and social cognition, play crucial roles in shaping media preferences. Furthermore, the research demonstrates that the successful integration of Islamic values in digital media requires a balanced approach between technological innovation and religious principles. The findings highlight the importance of developing comprehensive frameworks for halal content verification, enhancing digital literacy, and implementing standardized guidelines for content creation in the Islamic digital space.