Developing The Succes of Halal Entrepeneurship Through Optimizing University Resources with Innovation Capacity as a Moderation Variable

Abstract

Halal businesses have the potential to be profitable to grow the economy. Indonesia’s potential in halal business is huge, because Indonesia is a country with a majority of people who are Muslims. Referring to this issue, this study explores the success of halal business development in Central Java with a focus on optimizing university resources for halal business development. In achieving the research objectives, this study uses a quantitative approach to examine the relationship between university resources and halal entrepreneurship in state Islamic higher education institutions (PTKIN) in Central Java. The population in this study is students who are halal entrepreneurship actors spread across PTKIN throughout Central Java, namely UIN Walisongo, UIN Salatiga, UIN Raden Mas Said, UIN Saifudin Zuhri, UIN Kudus, UIN Pekalongan. The findings in this study show that university resources have a significant positive impact on halal entrepreneurship. Another result of this study was that university resources moderated by innovative capacity did not show significant results.