The Mediating Role of Tourist Satisfaction in the Influence of Islamic Destination Attributes on Revisit Decisions to Halal Tourism Destinations in Indonesia

Abstract

The endless tourist attraction is able to encourage the development of the tourism sector so that currently tourism plays an important role as a source of foreign exchange income for a country. Seeing that the tourism sector in Indonesia is an opportunity to boost economic growth, it is necessary to determine the right strategy to increase tourists’ decisions to revisit tourist objects they have previously visited. The factor that most determines the decision of tourists to revisit tourist objects that have previously been visited is the feeling of satisfaction that tourists feel when visiting certain tourist destinations. This study aims to determine the relationship between Worship Facilities, Halalness, and General Islamic Morality on the decision to revisit 10 leading halal tourist destinations in Indonesia with satisfaction as a mediating variable. The sample of this research is 200 respondents. The data analysis technique used is Partial Least Square (PLS). Hypothesis testing in this study uses path coefficient analysis to determine the relationship between research variables. Based on the results of the analysis and discussion of the mediating role of tourist satisfaction on the influence of Islamic destination attributes on the decision to revisit halal tourist destinations in Indonesia, it can be concluded that there is a relationship between the Worship Facilities, Halalness, and General Islamic Morality variables on Customer Satisfaction. Furthermore, there is a relationship between the Worship Facilities, Halalness, and General Islamic Morality variables on the Revisiting Decision. There is a relationship between Customer Satisfaction and Revisiting Decision. Furthermore, Customer Satisfaction is able to mediate the relationship between E-Worship Facilities, Halalness, and General Islamic Morality on Revisiting Decisions.