Journal of Islamic Enterpreneurship and Management

Determining Product Quality And Halal Labeling Through Positive Emotion On Lemonilo Purchase Intention

Ali Ikhsan — 2025-02-09

This research analyzes "The Influence of Product Quality and Halal Labels on Intention to Repurchase Lemonilo Instant Noodle Products among UIN Salatiga Students, with Positive Emotion as an Intervening Variable." The sample used in this research was 100 respondents from UIN Salatiga students. So the instruments used in this research are validity test, reality test, classical assumption test, hypothesis test and path analysis test, based on the results of the analysis that has been carried out, variables include "The Influence of Product Quality and Halal Labels on Intention to Repurchase Noodle Products Instant Lemonilo on UIN Salatiga Students, with Positive Emotion as an Intervening Variable, can be concluded as follows. The effect of product quality on repurchase interest is not significant, the halal label has a positive and significant effect on repurchase interest, product quality has a negative and insignificant effect on positive emotion, the halal label has no positive and significant effect on positive emotion, repurchase interest has a positive effect and significant for positive emotion, positive emotion is able to mediate the influence of product quality on repurchase interest, positive emotion is able to mediate the influence of the halal label on repurchase interest.

Encouraging The Growth Of Msmes (Micro, Small And Medium Enterprises) Through E-Commerce

Sabrina Diva Nur Rahmadani — 2025-02-09

This research aims to analyze the impact and challenges of e-commerce implementation for the growth of MSMEs as well as to develop concrete solutions and practical guidelines to increase the utilization of e-commerce among MSMEs. The research method used is a descriptive qualitative approach with data collection from various sources. The results show e-commerce has a significant positive impact on MSME growth, but there are still challenges such as access to technology and understanding of e-commerce management. Proposed solutions include improved digital literacy, training, government support and clear regulations. The implication is to provide insights for MSMEs, stakeholders and government to overcome challenges and capitalize on e-commerce opportunities.

The Influence Of Location, Word Of Mouth And Halal Label On Purchasing Decisions With Purchase Interest As An Intervening Variable

Sidik Fahmi Mukhamad — 2025-02-09

This research analyzes "The Influence of Location, Word of Mouth and Halal Labels on Purchasing Decisions with Purchase Intention as an Intervening Variable (Study of Consumers of Fried Chicken and Tumpang Koyor Bu Yusro Salatiga)". The sample used in this research was 100 respondents from Bu Yusro Salatiga's fried chicken and fried chicken consumers. So the instruments used in this research are validity testing, reality testing, classical assumption testing, and hypothesis testing. Based on the results of the analysis that has been carried out, it can be concluded as follows. the influence of location on purchasing decisions is negative and significant, word of mouth has a positive and significant influence on purchasing decisions, halal labels have a positive and significant influence on purchasing decisions, location has a negative and significant influence on buying interest, word of mouth has a positive and significant effect on buying interest , the halal label has no effect and is not significant on buying interest, buying interest has a positive and significant effect on purchasing decisions, buying interest is not able to mediate the influence of location on purchasing decisions, buying interest is able to mediate the influence of word of mouth on purchasing decisions, buying interest is able to mediate the influence halal label on purchasing decisions.

he Influence of Implementing Islamic Business Ethics, Product Quality, and Islamic Service Quality on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable (Study on Consumers of Cafe Teras Angkringan Benkemebul)

Eka Setiawan — 2025-02-09

The Influence of Implementing Islamic Business Ethics, Product Quality, and Islamic Service Quality on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable (Study on Consumers of Cafe Teras Angkringan Benkemebul) Thesis. Faculty of Islamic Economics and Business. S1 Sharia Economics. Salatiga State Islamic University. Supervisor: Endah Nur Futriyani, M. M. This research aims to determine the effect of implementing Islamic Business Ethics, Product Quality, and Islamic Service Quality on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable (Study on Consumers of Cafe Teras Angkringan Benkemebul) This type of research is quantitative research with the consumer population of Cafe Teras Angkringan Benkemebul. The sampling technique in this research used non-brobability sampling, totaling 100 respondents. The analytical methods used include validity tests, reality tests, classical assumption tests, hypothesis tests and path analysis tests. This research uses the SPSS data analysis tool. The research results show that Islamic business ethics, product quality and Islamic service quality have a positive but not significant effect on consumer loyalty. Consumer satisfaction has a positive and significant effect on consumer loyalty. Islamic business ethics has a positive but not significant effect on consumer satisfaction. Product quality and Islamic service quality have a positive and significant effect on consumer satisfaction. Consumer satisfaction is unable to mediate the influence of Islamic business ethics and product quality on consumer loyalty. Consumer satisfaction is able to mediate the quality of Islamic services on consumer loyalty.