https://ejournal.uinsalatiga.ac.id/index.php/jiem <table class="data" style="font-size: 0.875rem; height: 347px;" width="524" bgcolor="#f0f0f0"> <tbody> <tr valign="top"> <td width="20%"><strong>Journal title</strong></td> <td width="80%">JIEM: Journal of Islamic Enterpreneurship and Management</td> </tr> <tr valign="top"> <td width="20%"><strong>Initials</strong></td> <td width="80%">JIEM</td> </tr> <tr valign="top"> <td width="20%"><strong>Abbreviation</strong></td> <td width="80%">JIEM</td> </tr> <tr valign="top"> <td width="20%"><strong>Subject Areas</strong></td> <td width="80%">Islamic Marketing Management, Islamic Finance Management, Islamic Strategic Management, Operation Management, Human Resource Management, E-Business, Management Information System, International Business, Business Ethics and Sustainable, and Entrepreneurship.</td> </tr> <tr valign="top"> <td width="20%"><strong>Frequency</strong></td> <td width="80%">2 Issues per year (June and December)</td> </tr> <tr valign="top"> <td width="20%"><strong>DOI Prefix</strong></td> <td width="80%"><strong><a href="https://search.crossref.org/?q=2541-3457">10.18326</a> </strong>by <a href="https://www.crossref.org/"><img src="https://ejournal.uinsalatiga.ac.id/public/site/images/adminmudarrisa/crossref-removebg-preview-kecil-334c276acee497adb13478a687950db2.png" alt="" width="50" height="18" /></a><strong><br /></strong></td> </tr> <tr valign="top"> <td width="20%"><strong>Online ISSN</strong></td> <td width="80%">2808-8255</td> </tr> <tr valign="top"> <td width="20%"><strong>Publisher</strong></td> <td width="80%">Faculty of Islamic Economics and Business (FEBI), State Islamic University (UIN) of Salatiga, Central Java, Indonesia</td> </tr> <tr valign="top"> <td width="20%"><strong>Editor-in-chief</strong></td> <td width="80%"><strong>Dr. Faqih Nabhan, M.M.</strong></td> </tr> <tr valign="top"> <td width="20%"><strong>Publisher</strong></td> <td width="80%">Universitas Islam Negeri (UIN) Salatiga </td> </tr> <tr valign="top"> <td width="20%"> </td> <td width="80%"> </td> </tr> </tbody> </table> <p><br />Journal of Islamic Enterpreneurship and Management, e -ISSN <a href="https://portal.issn.org/resource/ISSN/2808-8255" target="_blank" rel="noopener">2808-8255</a> is a scientific journal that countains of theoritical research and studies on islamic enterpreneurship and management issues. The journal is published two times a year (June and December) by Faculty of Islamic Economics and Business, UIN Salatiga. This journal is intended to be the journal for publishing articles reporting the results of management research. The journal invites manuscripts in the various topics include, but not limited to, functional areas of <strong>Islamic Marketing Management, Islamic Finance Management, Islamic Strategic Management, Operation Management, Human Resource Management, E-Business, Management Information System, International Business, Business Ethics and Sustainable, and Entrepreneurship.</strong></p> <p><strong>Journal of Islamic Enterpreneurship and Management, 2021-2023</strong></p> <p><a href="https://e-journal.iainsalatiga.ac.id/index.php/jiem/issue/archive" target="_blank" rel="noopener">https://e-journal.iainsalatiga.ac.id/index.php/jiem/issue/archive</a></p> <p> </p> Universitas Islam Negeri (UIN) Salatiga en-US Journal of Islamic Enterpreneurship and Management 2808-8255 https://ejournal.uinsalatiga.ac.id/index.php/jiem/article/view/4548 <p>This study aims to analyze the factors influencing Muslim consumers' purchasing decisions towards halal cosmetic products, focusing on a leading local brand in Indonesia, Wardah. The variables examined include green marketing, consumer ethnocentrism, halal lifestyle, and Islamic consumption ethics. The research uses a quantitative approach, with purposive sampling, involving 385 respondents from Wardah’s customer. Data analysis using IBM SPSS 27. Based on research results that consumer ethnocentrism, halal lifestyle, and Islamic consumption ethics have significant positive effect on purchasing decisions. Among these, Islamic consumption ethics is the strongest predictor, indicating that consumers highly value Islamic principles such as halal status, simplicity, and social benefit in their consumption behavior. Meanwhile, the green marketing no significant effect, which is suspected to be due to the respondents' low purchasing power, as the majority are students with limited income, making environmental aspects not yet a primary consideration in purchase decisions. This study emphasizes the importance of integrating ethical, religious, and cultural values in halal product marketing strategies. Especially in the context of Indonesia, where Muslim consumers make up a large and diverse market, understanding these driving factors is crucial for building trust and sustained loyalty in the halal cosmetics industry.</p> Yeyen Novita Copyright (c) 2025 Yeyen Novita https://creativecommons.org/licenses/by-sa/4.0 2025-07-31 2025-07-31 5 1 1 14