Journal of Islamic Enterpreneurship and Management

Examining Gen Z’s Digital Wallet Decisions in a Cashless Society

Cintia Febriliana putri — 2026-10-16

This study aims to examine the partial and simultaneous effects of cashless society, gen z lifestyle, and service feature quality on the decision to use digital wallets among students. The data were collected using a quantitative approach with a focus on cause and effect relationships. The study population consists of active students in the Faculty of Islamic Economics and Business at Universitas Islam Negeri Pekalongan, class of 2022, with a sample of 214 respondents selected using purposive sampling. Data were collected via a questionnaire and analyzed using multiple linear regression analysis with SPSS. The results of this study reveal several important findings that cashless society has a positive and significant influence on the decision to use digital wallets, Gen Z Lifestyle contributes positively and significantly to the decision to use, service feature quality has a negative and significant influence on the decision to use, presumably due to information overload, and the simultaneously, the three independent variables have a significant effect on the decision to use digital wallets, contributing 43.1% in this research.

Factors Driving Purchase Decision of the Honda Scoopy

Resha Mayshifa Yola — 2026-08-08

The purpose of this study is to determine the influence of product quality, brand image, price, and Islamic ethics of consumption on the decision to purchase a Honda Scoopy in Bukittinggi. The research methodology is a quantitative method, collecting data through questionnaires that have been given or distributed to buyers or users of Honda Scoopy in Bukittinggi City. After the data has been collected as many samples as needed, it is then analyzed using statistical methods that identify how much influence independent variables have on purchase decision. Then, the results of this study show that two variables, namely brand image and price, are proven to have a significant impact on purchase decision. The two variables other, do not show a significant influence partially. However, simultaneously all four variables still contribute to the decision to purchase a Honda Scoopy. The final findings of this study indicate that consumers views on brand image variables, as well as price factors, significantly influence the decision making process in purchase decision a Honda Scoopy.

Formulation Of Islamic Business Model Canvas: A Study of Home-Based Industries

Mun Yah Zahiroh — 2026-10-20

This study aims to formulate an Islamic Business Model Canvas (IBMC) for the Wahyoeni Spring Roll Peel Home Industry in Madiun Regency, Indonesia. The business has established repeat customers and halal certification, but faces constraints in digital marketing, production capacity, product innovation, inventory management, and financial record-keeping. A qualitative descriptive approach was used, drawing on interviews, observation, and documentation. The existing business model was mapped against the nine IBMC elements and examined using SWOT analysis. The findings indicate that the business can build on its experienced workforce, customer relationships, made-to-order production, and business legality. At the same time, limited promotional channels, manual production, the absence of systematic financial records, and occasional raw-material shortages constrain development. The proposed IBMC prioritizes clearer customer segmentation, product and packaging development, gradual expansion of digital channels, customer-retention practices, basic bookkeeping, inventory planning, standard operating procedures, workforce development, and cooperation with MSME support institutions. These strategies should be implemented consistently with Islamic business ethics, including honesty, fairness, halal assurance, accountability, and responsible use of income. The study offers a context-specific business model design; its practical effects should be evaluated after implementation.

How Islamic Attributes and E-WOM Shape Religious Tourism Decisions?

Diyah Ariyani — 2026-10-19

This study examines the effects of servicescape and Islamic attributes on tourists visiting decisions at Sheikh Zayed Grand Mosque in Solo, Indonesia, with electronic word of mouth (e-WOM) as a mediating variable. A quantitative approach was employed using primary data collected through questionnaires from 180 respondents selected through purposive sampling. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that servicescape has a positive but statistically insignificant direct effect on visiting decisions, whereas Islamic attributes have a positive and significant effect. Both servicescape and Islamic attributes positively influence e-WOM, which also has a positive and significant effect on visiting decisions. Furthermore, e-WOM significantly mediates the relationships between servicescape and visiting decisions and between Islamic attributes and visiting decisions. These findings highlight the importance of destination characteristics that accommodate Muslim visitors’ needs and the role of online communication in shaping visiting decisions. This study contributes to the literature on religious tourism by examining the direct and indirect effects of servicescape and Islamic attributes on visiting decisions at a prominent religious tourism destination.