Journal of Islamic Enterpreneurship and Management

Factors Driving Moslem Purchasing Decisions Towards Halal Cosmetic

2025-07-02T10:44:01+00:00

This study aims to analyze the factors influencing Muslim consumers' purchasing decisions towards halal cosmetic products, focusing on a leading local brand in Indonesia, Wardah. The variables examined include green marketing, consumer ethnocentrism, halal lifestyle, and Islamic consumption ethics. The research uses a quantitative approach, with purposive sampling, involving 385 respondents from Wardah’s customer. Data analysis using IBM SPSS 27. Based on research results that consumer ethnocentrism, halal lifestyle, and Islamic consumption ethics have significant positive effect on purchasing decisions. Among these, Islamic consumption ethics is the strongest predictor, indicating that consumers highly value Islamic principles such as halal status, simplicity, and social benefit in their consumption behavior. Meanwhile, the green marketing no significant effect, which is suspected to be due to the respondents' low purchasing power, as the majority are students with limited income, making environmental aspects not yet a primary consideration in purchase decisions. This study emphasizes the importance of integrating ethical, religious, and cultural values in halal product marketing strategies. Especially in the context of Indonesia, where Muslim consumers make up a large and diverse market, understanding these driving factors is crucial for building trust and sustained loyalty in the halal cosmetics industry.

Synergy of Competence, Placement, and Job Satisfaction in Encouraging the Performance of District Apparatus

2025-07-03T09:37:59+00:00

Employee performance is a crucial factor for the success of an organization. To achieve optimal performance, several factors need to be considered, including employee competence, job placement, and job happiness. This study focuses on analyzing the relationship between these variables and employee performance in the Mondokan District area, Sragen Regency. The main objective of this study is to identify and analyze the relationship between employee competence, job placement, and job happiness with employee performance in Mondokan District, Sragen Regency. This study uses a quantitative approach with a cross-sectional study design. The population of this study consisted of 45 workers in Mondokan District, Sragen Regency. The sampling technique used is saturated sampling, where the entire population is sampled. Therefore, the sample of this study amounted to 45 employees. Primary data were collected directly using questionnaires as research instruments. Data analysis was carried out using multiple regression analysis through SPSS software. The results of the study showed a positive and statistically significant relationship. It was found that employee competencies have a positive and significant relationship to their performance. In addition, job placement also has a positive and significant effect, and job happiness has been shown to be positively correlated with increased employee productivity.

Consumer Behavior and the Adoption of Electric Vehicle in Indonesia

2025-07-05T14:24:16+00:00

This study explores the key factors influencing the adoption of electric vehicles (EVs) in Indonesia, focusing on economic conditions, government policies, infrastructure availability, and public awareness. Using a qualitative approach, relevant peer-reviewed sources were carefully selected and thematically analyzed. The findings reveal that government subsidies and supportive policies have significantly increased EV adoption, particularly between 2020 and 2022. Improved charging infrastructure in urban areas has alleviated range anxiety, while macroeconomic conditions influence consumer purchasing power. However, significant challenges remain, including limited rural infrastructure, high upfront costs, and low public awareness. The study makes a theoretical contribution by integrating consumer behavior theories with economic and policy factors, offering a comprehensive framework that enhances the understanding of EV adoption in developing countries and serves as a foundation for future research and policymaking.