Romadhon, I. Q., Masruri, & Novitri, B. S. (2026). What is Actually Influencing the Purchasing Decisions of Customers?. Journal of Islamic Enterpreneurship and Management, 5(2), 16–31. https://doi.org/10.18326/jiem.v5i2.4941 (Original work published December 30, 2025)