INJECT (Interdisciplinary Journal of Communication)

Narrative Branding Strategies on TikTok for Digital Culinary Heritage Sustainability: A Case Study of a Yogyakarta-Based MSME

Haniffah Nurul Eka Anisawati, Vani Dias Adiprabowo — Tue, 06 Jan 2026 00:00:00 +0000

Few studies have examined how strategic communication on TikTok can promote Indonesia's culinary heritage amid the dominance of global food trends. The entry of various foreign foods into Indonesia, driven by globalization, has shifted local gastronomy. This study examines the role of TikTok in promoting sustainable local gastronomy, using the @bakpiajuwarasatoe.id account as a case study. This account actively markets bakpia products as part of Yogyakarta's culinary heritage. The research method used is a descriptive qualitative case study approach. Data collection techniques include observing TikTok content, conducting semi-structured interviews with the account manager, and analyzing user interactions to understand the communication strategies in place. Data were analyzed thematically to identify patterns in visual storytelling, audience interaction, and brand collaboration. The study results show that the @bakpiajuwarasatoe.id account demonstrates how TikTok features can be strategically used through visuals, live broadcasts, and platform trends. The main conclusion offers strategic insight into how local culinary brands can leverage social media to strengthen cultural identity and market presence amid global competition. This study provides a theoretical contribution by offering new insights into the use of social media as a tool for sustainability diplomacy in promoting local cuisine. Practically, the findings can guide culinary MSMEs and academics in developing digital communication strategies to preserve sustainable gastronomy and raise awareness of local culinary potential and cultural heritage in shaping Indonesia's food future.

Design of an Adaptive Family Communication Model for Parenting in the Digital Era: Integrating FCP and Baumrind's Theory in Indonesian Families

Shafira Angelita Setiya Putri, Maualana Rezi Ramadhana — Thu, 08 Jan 2026 00:00:00 +0000

The development of digital technology has changed communication patterns within families, particularly interactions between parents and adolescents. High internet access has encouraged a shift from face-to-face communication to digital-based communication, which is shorter and more informal, thus potentially affecting the depth of emotional relationships within families. This situation requires families to adjust so that communication and parenting patterns continue to function effectively in supporting adolescent development. Family communication patterns and parenting styles are two interrelated aspects that shape the quality of emotional relationships, psychosocial development, and the adaptability of adolescents in the digital age. This study aims to formulate a model of parenting communication patterns in families that are adaptive to the development of digital technology. The research uses a qualitative approach with a phenomenological method. Data collection was conducted through in-depth interviews with 15 parents and adolescents at SMAIT Bina Bangsa Sejahtera. he results of the study indicate that family communication patterns play an important role in determining parenting styles in facing the challenges of digital technology. Open and dialogical communication patterns encourage the application of authoritative parenting styles, while closed and permissive communication patterns tend to weaken the quality of relationships and supervision of technology use. This study formulates six main patterns in the adaptive family communication model in the digital era, namely dialogical, digital, affective, regulatory, accommodative, and value-based.

The Role Of Augmented Reality In Enhancing Students' Ability To Translate Scientific Thinking Into Effective Communication

Ellan Fatnoer Rachmawati, Hariyanto, Fauzan Adhim — Sun, 01 Feb 2026 00:00:00 +0000

Success depends not only on having brilliant ideas but also on how those ideas are conveyed. Effective communication is a fundamental prerequisite for success in human interaction. This research is motivated by the understanding that without good communication, all positive desires risk failing to be fully actualized. In the context of science learning, there are two keys to success: critical thinking skills to generate substantial ideas and social communication skills to disseminate them effectively. This research aims to develop Augmented Reality (AR)-based student worksheets (LKPD) to improve elementary school students' critical thinking and social communication skills in science learning. Using the ADDIE model of Research and Development (R&D) with a quasi-experimental design, the research instrument has been tested for validity and reliability. Independent t-test analysis shows a significant difference in achievement between the experimental and control groups, with an effect size (Cohen's d) in the large category. The results of the study are expected to demonstrate that integrating Augmented Reality into education not only sharpens students' logical thinking but also trains them to articulate complex ideas into easily understood messages, thereby balancing intellectual intelligence and social communication skills.

Influencer Communication, Online Customer Reviews, and Consumer Attitude Formation toward Purchase Intention of MS GLOW Skincare

Fajar Ari Kurniawati, Siti Dyah Handayani — Tue, 03 Feb 2026 00:00:00 +0000

The intensification of digital communication in the beauty and skincare industry has positioned influencer communication and online customer reviews as key mechanisms in shaping consumer attitudes and purchase intentions. In the context of MS GLOW skincare, this study examines how influencer communication and online customer reviews function as persuasive digital messages that contribute to consumer attitude formation and subsequent behavioral outcomes. Specifically, this study analyzes the roles of influencer credibility, influencer attractiveness, and online customer reviews in shaping customer attitudes, as well as the mediating role of consumer attitude in the formation of brand awareness, brand loyalty, and electronic word-of-mouth (e-WOM) leading to purchase intention. Using a quantitative approach, data were collected from 260 MS GLOW consumers in Central Java and the Special Region of Yogyakarta and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that online customer reviews play the most influential role in consumer attitude formation, while influencer credibility does not show a significant effect, and influencer attractiveness exhibits a negative effect. Consumer attitude emerges as a central communicative outcome that strengthens brand awareness, brand loyalty, and e-WOM, with brand loyalty and e-WOM directly driving purchase intention. These findings emphasize that purchase intention is shaped through a communication process in which meaning is negotiated via influencer communication and peer-based reviews rather than through influencer attributes alone.

The Effects of Trust and Cognitive Load on Human-Generative AI Communication in Higher Education: Evidence from Indonesian Undergraduate Students

Atikah Putri Aristawidya, Maulana Rezi Ramadhana — Wed, 04 Feb 2026 00:00:00 +0000

This study examines the influence of trust and cognitive load as fundamental factors associated with Human-Generative AI Communication in a higher education context. As student interactions with generative artificial intelligence systems through natural language increase, understanding the conditions that support effective and meaningful communication between humans and AI becomes crucial. Using a quantitative research design, survey data were collected from 400 Indonesian undergraduate students who had actively used a generative AI platform for academic purposes in the past three months. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the theoretically hypothesized influence of trust and cognitive load on Human-Generative AI Communication within a theory-driven modeling framework. Results indicate that trust has a strong and significant influence. Students who perceive AI systems as reliable and credible are more likely to engage in open, dialogic communication. Cognitive load also showed a significant influence, indicating that lower cognitive load facilitates clearer, more efficient, and more dialogic communication with AI systems. Furthermore, the combined effects of trust and cognitive load accounted for a significant portion of the variance in Human-AI Generative Communication, underscoring the role of both factors in shaping interaction quality in academic settings. The findings indicate that students' communication with generative AI is closely related to relational evaluations and perceived cognitive demands, supporting the view of generative AI as a communicative participant and not simply an instrumental tool. This study contributes to communication research by providing empirical evidence on the socio-cognitive underpinnings of Human-Generative AI communication in higher education.

Stakeholder Collaboration Model in The Sustainable Organization of MICE Events in Medan City

Wed, 04 Feb 2026 00:00:00 +0000

This study aims to develop and validate a stakeholder collaboration model for the sustainable implementation of MICE (Meetings, Incentives, Conventions, and Exhibitions) events in Medan City. The MICE industry plays a crucial role in driving regional economic growth; however, its sustainable implementation still faces challenges related to weak synergy and coordination among stakeholders. The lack of effective collaboration has resulted in suboptimal application of sustainability principles across economic, social, and environmental dimensions. This research employs a quantitative approach, with data analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The variables examined include social capital (comprising cognitive, relational, and structural dimensions), stakeholder collaboration, and MICE event sustainability. Data were collected through a survey of MICE industry actors in Medan City. The results indicate that cognitive capital and relational capital have positive and significant effects on stakeholder collaboration, whereas structural capital has a positive but insignificant effect. Furthermore, stakeholder collaboration significantly influences MICE event sustainability and is proven to mediate the relationship between social capital and event sustainability. The total effect analysis demonstrates that stakeholder collaboration serves as a key linkage that strengthens the contribution of social capital to event sustainability. The R² value for stakeholder collaboration is 0.663 and for event sustainability is 0.655, indicating strong explanatory power of the model. Additionally, the Goodness of Fit (GoF) value of 0.57 signifies a good model fit.

Contestation Of Public Discourse On The New Criminal Procedure Code (KUHAP) In The Digital Public Sphere

Mukhlish Muhammad Maududi — Wed, 04 Feb 2026 00:00:00 +0000

The enactment of Indonesia’s new Criminal Procedure Code (KUHAP) has generated widespread controversy in the digital public sphere, as reflected in polarized public sentiment and discursive contestation between the state and civil society. This study aims to examine how public sentiment is formed, circulated, and contested within the digital discourse surrounding the new KUHAP and its implications for the construction of legal legitimacy. Employing a qualitative descriptive approach, this study integrates social media–based sentiment analysis with critical discourse analysis. The data were derived from visualized public sentiment analytics produced by the DroneEmprit social media analytics platform. The findings reveal a predominance of negative and critical sentiments in the digital public sphere, centered on concerns regarding the potential erosion of human rights protections, expansion of law enforcement authority, and limited public participation in the legislative process. In contrast, state narratives emphasize legal certainty, law enforcement efficiency, and stability of the criminal justice system. The interaction between these competing narratives constitutes an arena of discursive contestation that exposes the polarization of legal legitimacy between state-centered procedural legitimacy and participatory legitimacy advocated by civil society. This study concludes that the digital public sphere functions as a strategic arena for negotiating legal legitimacy, in which the controversy over the new KUHAP reflects structural tensions between state authority and democratic demand.

Development of an Experience-Based Interpersonal Communication Model: A Qualitative Study of Non-Professional Caregivers in Indonesian Mental Health Rehabilitation

Tita Azzahra Putri, Maulana Rezi Ramadhana — Wed, 04 Feb 2026 00:00:00 +0000

Interpersonal communication in non-clinical mental health rehabilitation is largely shaped by non-professional caregivers, yet existing therapeutic communication models emphasize clinical expertise and structured protocols. This study explores how experience-based relational practices emerge among Pramujiwa non-professional caregivers at Satpel Bina Laras Sakurjaya, Indonesia, through daily interactions with clients with mental disorders (ODGJ). Employing an intrinsic single-case qualitative design grounded in interpretivist and experiential learning perspectives, data were collected via unstructured interviews, participant observation, and document analysis with 10 key Pramujiwa informants, supporting staff, and an expert informant. Inductive thematic analysis identified four recurring interaction patterns: Initial Familiarization, Trust Negotiation, Daily Engagement, and Informal Continuity, which were synthesized into a three-phase conceptual model: Affectional, Adaptive, and Relationship Consolidation phases. Findings indicate that relational effectiveness is maintained through emotional attunement, situational adaptation, and continuity across everyday activities rather than formal clinical procedures. The Pramujiwa Interpersonal Relationship Model demonstrates that meaningful therapeutic-like communication can develop from sustained, context-sensitive experiential practice. The study highlights the significance of non-professional, experience-based caregiving for psychosocial stabilization and relational continuity in resource-limited rehabilitation contexts, offering theoretical and practical insights for enhancing interpersonal communication frameworks in non-clinical mental health care.