INJECT (Interdisciplinary Journal of Communication)

Interpersonal Music Communication in the Serenade Bunga Bangsa Music Group in the Song Anjayeng Bawana

Atika Septiana Laksmi Atika — Sat, 01 Jun 2024 00:00:00 +0000

This research aims to determine the interpersonal musical communication of the Bunga Bangsa Serenade music group. This research uses qualitative methods with observation techniques and collects field data in stages. Observations were conducted at nine meetings at the DIY Culture Service, Yogyakarta Cultural Park, and the Ballroom of the Alana Palagan Hotel. After observation, a two-stage coding process was carried out. The first stage is to observe the communication between the performer and the musicians and choir during the practice process. Meanwhile, the second stage compiled categories consisting of communication, musical and non-musical vocabulary, and musical and non-musical gestures towards performers with musicians and choirs. The research results show that interpersonal musical communication can only be done during the practice process, whereas when the concert occurs, it relies only on musical gestures. This is due to the habit of using verbal rather than nonverbal communication during practice.

Women's Leadership in Humanitarian Institutions Asar Humanity Foundation

Puti Halimah — Sat, 01 Jun 2024 00:00:00 +0000

Women have leadership potential in humanitarian institutions. However, women are considered unsuitable to become leaders because they are soft and emotional. This research aims to provide an overview of women's leadership (Nyai) in leading Islamic boarding schools. The method used in this research is qualitative case study research. This research gathered information from four selected informants: the CEO, institutional managerial level leaders, and Asar Humanitarian Foundation staff. From the research results, it was found that the leadership of the humanitarian organization Asar Humanity Foundation (Nyai) considered the charismatic, transformational, transactional, and visionary leadership styles to be suitable to implement. However, the leadership style that was most suitable for the CEO of this organization was transformational leadership. Transformational leadership is considered to inspire the team under the CEO, which aligns with institutional values that all members of the organization should internalize.

Pornographic Discourse on Social Media from a Feminist Theory Perspective

M. Gufran Haramain, Yunita Indinabila, Ulyan Nasri — Sat, 01 Jun 2024 00:00:00 +0000

This research aims to explore the views of feminist activism from a liberal and radical perspective towards pornography on social media platforms. The research method used is qualitative descriptive and applies a literature review approach. The research results show that liberal feminist activists view women as having the right to freedom regarding pornography, including the right to create, publish, display, distribute, and consume pornography in a closed environment. In contrast, radical feminist activism views pornography as part of the social structure as a patriarchal agenda equivalent to global capitalism that exploits and oppresses women. The research conclusion emphasizes that pornography, from the perspective of feminist theory, is not neutral and carries the goal of ideological domination in a culture that empowers women to become objects. The implications of this research stimulate critical thinking regarding the need to change views regarding pornography in a society that values gender equality.

The Semiotics of Snapchat Filters: Understanding Their Influence on User Self-Presentation

Iqbal Hussain Alamyar, Javid Hussain — Sat, 01 Jun 2024 00:00:00 +0000

This research explores the semiotics of Snapchat filters and their influence on user self-presentation. Utilizing the Media Culturalist Perspective and Saussurean Visual Semiotic Theory, it investigates how Snapchat filters, as visual signs, construct meaning and shape user self-presentation on the platform. The study employs a qualitative research design, collecting data through semi-structured interviews with Snapchat users and performing a visual semiotic analysis of the filters. Thematic analysis identifies patterns within the data, providing insights into the cultural implications of Snapchat filters. This research fills a significant gap in existing literature by focusing on the cultural impact of these filters, integral to the Snapchat experience. The findings highlight the role of visual elements in social media self-presentation, contributing to broader discussions on digital culture. These qualitative insights reveal how Snapchat filters shape online self-presentation, offering implications for users, the platform, and future research.

Audience Cognition Through Elaboration Likelihood Model Process: Instagram Content of Indonesian Health Ministry on Stunting Phenomenon

Richiana Hapsari, Yoma Bagus Pamungkas — Sat, 01 Jun 2024 00:00:00 +0000

This study assesses the impact of the Instagram campaign “25.000 Penentu Generasi Penerus” on the audience's cognitive response to Indonesia’s stunting education efforts. Using an explanatory quantitative method, data was collected via online questionnaires and analyzed using Variance-Based Structural Equation Modeling (VB-SEM) and Generalized Structured Component Analysis (GSCA). The findings suggest that Instagram content and perceived persuasiveness have a direct, positive, and significant influence on the cognitive responses of the @kemenkes_ri Instagram content viewers, with the effect being moderate to high. However, perceived persuasiveness significantly influences audience behavior change when it acts as a mediator. Thus, it is essential for the Ministry of Health of the Republic of Indonesia (Kemenkes RI) to maintain high-quality messaging in stunting education content and to enhance the selection of highly credible figures as sources in the content.

The Meaning of Worship for Religious People in The Covid-19 Pandemic: a Phenomenological Research

Sat, 01 Jun 2024 00:00:00 +0000

This research examines the meaning of worship in five religions (Islam, Christianity, Catholicism, Hinduism, Buddhism, and Confucianism) in Indonesia referring to phenomenological research. The research method used in this research is a qualitative method with a phenomenological approach. The data collection techniques used in this research were observation, in-depth interviews, and documentation. This study's informants used as research subjects were religious figures and followers of Islam, Catholic Christians, Protestant Christians, Buddhists, Hindus, and Confucians. This research found several ideas for worship during the COVID-19 pandemic. First, those who think there is no difference in the implementation of worship before and during the pandemic. Second, those who worship at home during the pandemic follow government regulations. Based on the opinions of informants who have explained many things regarding the implementation of worship during the pandemic, it can be concluded that several meanings of worship are worshiping with a sincere heart, purity of orientation, presenting God in the heart, praising God, listening to God's word, and being transcendental. Twenty-three informants may continue to pray at places of worship during the pandemic, and fifteen informants pray at home, according to policies issued by the government.

The Influence of Electronic Word of Mouth Communication on Purchasing Decisions at the Gfshop Online Store

Canra Krisna Jaya — Sat, 01 Jun 2024 00:00:00 +0000

The increasingly tight business world requires business actors to follow technological developments in order to compete with other competitors. The emergence of the marketplace and the high number of marketplace users in Indonesia are opportunities to market and attract consumers' attention by using communication strategies in their sales. Through the marketplace, someone can share their experiences of products that have been purchased with the hope that potential consumers who read them will be influenced. This study aims to determine the level of electronic word of mouth communication, the level of purchasing decisions of Gfshop followers and the influence of electronic word of mouth communication on purchasing decisions at the Gfshop online store. The theory used in this study is Electronic Word of Mouth, with the valence of opinion dimension, according to Goyette. This study uses a survey method with a simple regression technique. The data collection technique used a Google Forms questionnaire that was given to 100 respondents who follow the Gfshop account, using an accidental sampling technique. Data processing and analysis using SPSS Statistics 22 software. The results of this study indicate that the level of E-WoM communication among Gfshop followers is very high, with a percentage of 66%. The purchasing decisions of Gfshop followers are very high, with a percentage of 52%. There is an influence of E-WoM communication on purchasing decisions at the Gfshop online store, as evidenced by the regression coefficient of 1.243 with a t value of 8.052, which means that the high and low purchasing decisions at the Gfshop online store can be explained through E-WoM communication.

TikTok as a New Media for the Future of Indonesian Creative Work

Dliyaun Najihah, Dina Septiani — Sat, 01 Jun 2024 00:00:00 +0000

TikTok is widely favored among numerous individuals as a social media platform. This research seeks to analyze the expansion of TikTok in Indonesia, explore the opportunities it offers to creative professionals in the country, and examine the potential drawbacks and effects associated with uploading short videos on this social media platform. This study is an analytical Systematic Literature Review (SLR) of publication trends related to TikTok, New Media, and Creative Works. The methodology involves scientific mapping through scientometric analysis, qualitative discussions, and bibliometric searches. The study results show that TikTok is one of the digital media in Indonesia that is proliferating. TikTok serves as a new medium for global communication and information exchange, a platform for interaction, sharing, and socializing, a primary destination for users, a social commerce venue, and a portfolio showcase. Indonesian creative workers use TikTok as a promotional and trading medium. However, face-to-face communication through TikTok can reduce the trust of TikTok users when making transactions, conversations, communications, self-actualization and so on. It can also lead to misunderstandings when carrying out long-distance activities without being based on more detailed and specific explanations.

Analysis of M.Quraish Shihab's Preaching Message "in the Study of Liver Disease" on Najwa Shihab's Youtube Channel

Nurul Ummah — Sat, 01 Jun 2024 00:00:00 +0000

This study examines the message of M. Quraish Shihab's da'wah in studying liver disease on Najwa Shihab's YouTube channel. The focus of the problem in this article's research is what messages are in the study and which messages are more dominant in the study of liver disease delivered by M. Quraish Shihab. This study aims to find out what messages are contained in the study of liver disease. This study uses the descriptive content analysis method by analyzing the dialogue text in the liver disease study video. The data collection technique in this study is observation, namely by observing the video of the study of liver disease by M. Quraish Shihab on Najwa Shihab's YouTube channel. As primary data, the researcher will transcribe the video of the study of liver disease, which is divided into three parts. For secondary data, the researcher will write the da'wah messages from M. Quraish Shihab in the Study of Liver Disease on Najwa Shihab's YouTube channel. The study of liver disease contains three categories of da'wah messages: morals, aqidah, and sharia. The video's results on the liver disease study delivered by M. Quraish Shihab contained 25 messages. The results of the moral preaching messages were 13, the faith preaching messages were 10, and the sharia preaching messages were 2, so in this study of heart disease, moral messages dominated.