INJECT (Interdisciplinary Journal of Communication)

Integrating Islamic Communication Ethics and Digital Broadcasting Practices: An Institutional Analysis of Campus-Based Islamic Media

2025-12-05T03:23:22+00:00

There has been an observed shift in digital da’wah towards more managed communication practices in institutions involved in digital media. Even when there is an emphasis on ethical guidelines in Islamic communication studies, there has been a lack of exploration of the application of such ethical guidelines in institutional digital broadcasting. The integration between Islamic communication ethics and digital broadcasting practices will be analyzed in this research study using an institutional mode of analysis based on campus-based Islamic media institutions. This research study uses a qualitative mode of research design that focuses on a qualitative analysis of literature about current developments in Islamic communication studies and media management in conjunction with a qualitative analysis of secondary data based on a desk study of institutional data from a campus-based Indonesian Islamic broadcasting station. Thematic qualitative analysis was used in some qualitative data analysis techniques in relation to identifying patterns of ethical applications in institutional settings. The data generated findings that suggest a selective application of ethics in terms of moderation in educational responsibility according to institutional capacity. Professionalism in institutional forms is more of a behavioral aspiration in terms of structural audience address rather than a current institutional practice. Instead of generating conclusive results in research findings, this study would suggest a heuristic framework of analysis in relation to the inter-relations between institutional management and ethical guidelines in digital da’wah practices based on digital broadcasting practices.

Parasocial Relationships as a Mediator of YouTube Vlog Credibility and Gen Z Travel Intentions

2025-07-10T06:34:07+00:00

This study examined the influence of message credibility in educational travel vlogs on Generation Z’s travel intention, with parasocial relationships as a mediating variable. Using a quantitative descriptive approach and SEM-PLS analysis, data were collected from 400 active viewers of the YouTube channel @leonardoedwin. The results showed that message credibility had a significant effect on travel intention (β = 0.783) and parasocial relationships (β = 0.186). Parasocial relationships also significantly influenced travel intention (β = 0.512) and partially mediated the effect of message credibility (β = 0.401). These findings supported the Two-Step Flow Communication Theory, where content creators act as opinion leaders who influence audience behavior through emotional connection. The study concluded that a combination of informational credibility and parasocial engagement played a crucial role in shaping persuasive communication, particularly in fostering travel intention among Gen Z audiences in the digital era.

Developing Learning Communication Media in Science Education: Improving Critical Thinking and Honesty in Seventh Grade

2025-07-17T15:28:53+00:00

Communication is the most important means of conveying goals; poor communication can lead to the failure of expected goals. This can also occur during the learning process at school. This study aims to enhance students' critical thinking skills and develop their honest character by utilising digital communication media. This research approach utilises R&D combined with the ADDIE model to produce a means of communication between teachers and students in the form of Google Sites learning media integrated with Canva. Experts then validated the resulting learning media to ensure strong results for use in learning. Experts also validated the critical thinking test instrument and the honest character observation sheet to ensure that strong, reliable instruments would be used. The sample of this study consisted of class VII D students of MTsN 2 Jember in the 2024/2025 academic year, who were selected using a purposive sampling technique. The data analysis technique employed N-Gain and was followed by an independent sample t-test, which was subsequently evaluated using Cohen's d test. The results showed that students' critical thinking skills increased to a high category (Cohen's d = -4.501). There was also an increase in students' character scores, which were in the high category (Cohen's d = -5.386). These results suggest that effective communication media can enhance students' critical thinking skills and character. Teacher communication with students using digital media can overcome students' learning difficulties, increase their interest and motivation to learn, and improve their critical thinking skills. Rules regarding assignments and how to monitor them in learning through the Google Sites application train students' character of honesty. Students also responded enthusiastically to the presence of this media. The fatigue they previously experienced in conventional learning was alleviated by delivering more engaging lessons with fresh themes and animations on the Canva display, integrated with Google Sites.

Symbolic Convergence and Fantasy Themes in Community-Based Ecotourism Communication: A Case Study of Pokdarwis Situ Gede

2025-07-10T05:01:04+00:00

Situ Gede is an ecotourism destination in Bogor City that combines the attractions of a lake ecosystem and a forest. Situ Gede ecotourism is a community-based ecotourism site managed by the Local Kelompok Sadar Wisata (Pokdarwis) Situ Gede. Communication interactions within Pokdarwis generate various fantasy themes, which then form symbolic convergence (Bormann, Cragan, & Shields, 2001). These fantasy themes flow through both offline and online communication via WhatsApp group. This research aims to understand how the fantasy themes formed within Pokdarwis Situ Gede relate to the principles of ecotourism development. This study is qualitative, employing several methods, including virtual ethnography, observation, and interviews. The findings reveal that the rhetorical vision of Pokdarwis Situ Gede can be divided into four pillars: environmental education, conservation, community empowerment, and livelihood enhancement.

Applying the Brand Identity Prism to the Development of a Sustainable Coffee Edutourism Destination in Sumbertangkil Village, Malang, Indonesia

2025-07-17T15:30:15+00:00

Sustainable tourism has become a global priority due to its significant economic impact. In Indonesia, coffee one of the country’s leading agricultural commodities holds considerable potential for development through locally based edutourism initiatives. This study aims to identify the brand identity dimensions of coffee-themed edutourism in Sumbertangkil Village, Malang, using Jean-Noël Kapferer’s Brand Identity Prism (BIP) framework. An exploratory qualitative methodology was applied, involving focus group discussions with Pokdarwis administrators and local community members in Sumbertangkil. The findings reveal that the brand identity of this coffee destination is shaped by the synergy among the dimensions of personality, relationship, and self-image, supported by attributes such as warmth, participatory engagement, and educational experiences. A key challenge identified is the lack of consistency in visual identity elements, such as logos and a cohesive branding system for the destination. This study highlights the importance of community involvement and the integration of sustainability values as essential foundations for differentiation and for strengthening the brand of this coffee edutourism destination.

Culturally Based Religious Moderation Communication in Bagansiapiapi for Interfaith Harmony

2025-07-16T14:52:37+00:00

This study explores religious moderation communication in fostering interreligious harmony in Bagansiapiapi, Rokan Hilir, Riau. It focuses on three aspects: (1) community understanding of religious moderation, (2) communication practices that support interfaith harmony, and (3) supporting and inhibiting factors in promoting religious coexistence. Using a qualitative approach, data were collected through field observation, interviews, and documentation involving religious leaders, community figures, local authorities, organizations, and multireligious communities. Findings reveal that religious moderation in Bagansiapiapi is deeply embedded in the local culture, with core values such as national commitment, tolerance, anti-violence, and acceptance of cultural diversity shaping daily interactions. Communication of religious moderation is practiced through inclusive and symbolic interactions based on Communication Accommodation Theory (CAT) and Symbolic Interactionism. Key enablers include inclusive cultural values, proactive community leadership, and empathy-driven communication. Challenges arise from the absence of permanent interfaith youth forums and limited institutional support. The novelty of this research lies in three contributions: (1) the formulation of a Cultural-Accommodative Communication Model, where symbolic convergence fosters organic interfaith engagement; (2) positioning religious moderation as a community-based collective identity rather than a top-down directive; and (3) demonstrating how religious and national symbols function as active instruments of moderation communication. These findings provide valuable insights for the development of sustainable religious harmony strategies in other multicultural settings.

Mapping Publication Trends of Influencer Marketing and Digital Political Campaigns: A Bibliometric Analysis

2025-07-10T05:03:35+00:00

This paper aims to identify trends and map research on the role of influencer marketing in digital political campaigns, which has been a focus among academics and practitioners. The method used in this study is qualitative research with a literature review approach. The study found that influencer marketing has increased significantly between 2019 and 2023, successfully building credibility and reaching a wider audience on social media platforms. However, challenges include the spread of false information and the polarization of public opinion. The study concludes that influencer marketing can encourage voter participation and improve political literacy, but ethics and transparency are crucial to maintaining public trust. This research provides strategic insights for maximizing inclusive, data-driven digital political campaigns.

Leveraging Psychological Storytelling and LinkedIn Content Strategy for Brand Awareness in the Training Industry: A Case Study of Relasi Diri

2025-07-11T09:43:45+00:00

This study aims to examine the digital content strategy on LinkedIn implemented by Relasi Diri, a personal growth and professional training company based in Indonesia. The objective is to understand how LinkedIn content contributes to building brand awareness and fostering audience engagement in the training industry. The research focuses on how storytelling, psychologically based messages, and personal branding strategies are applied to enhance the company’s positioning and credibility on a professional platform. The object of the research is the official LinkedIn page of Relasi Diri, particularly its content from January to May 2025. The study uses a qualitative case study method, collecting data through in-depth interviews with the founder, content analysis, and observation of audience interactions. Findings indicate that consistent value-based content, combined with a humanistic tone and expert narratives, effectively increases organic engagement, builds trust, and, when integrated with SEO, drives high-intent digital traffic. The use of psychological storytelling and thought leadership positions Relasi Diri not only as a service provider but also as an educational voice in the industry. In conclusion, LinkedIn can be a strategic platform for companies in the training and consulting sector to strengthen their digital presence and build long-term relationships with their audience.

The Cultural Adaptation And Paralinguistic In McDonald’s Arabia Advertising: A Semiotic Analysis Using Roland Barthes’ Framework

2025-07-11T09:42:40+00:00

This study analyzes the verbal and nonverbal structures in McDonald's Arabic advertisement “ماك أربيا من ماكدونالدز” using Roland Barthes' semiotic approach. Through a descriptive analytical method with a qualitative approach, the researcher identifies paralinguistic elements to reveal McDonald's cultural adaptation strategies in the Arab market. The results of the study indicate that McDonald's implements a localization strategy through the use of standard Arabic combined with local dialects, cultural symbols such as traditional clothing, and Arab societal values. At the denotative level, the verbal structure includes local culinary terms and Arabic slogans, while the nonverbal structure depicts a happy family togetherness in an Arab environmental setting. At the connotative level, the advertisement aligns global modernity with local traditionalism, creating the perception that foreign products can integrate with Arab cultural identity without threatening local values. These findings contribute to the understanding of cross-cultural communication in global advertising and demonstrate how semiotics can reveal cultural adaptation strategies in contemporary advertising media.

Conflict Prevention through Cultural Synergy Model (CPCSM): Collaborative Roles of Opinion Leaders in Sustaining Religious Harmony in Parepare and Tana Toraja

2025-07-20T13:39:47+00:00

This study aims to explore the collaborative role of opinion leaders, including religious leaders, traditional leaders, academics, government, and popular media, in maintaining diversity while preventing potential religious and culturally based social conflicts in Parepare and Tana Toraja. Through a communication ethnography approach and utilising in-depth interviews, participatory observation as well as thematic and narrative data analysis, this study reveals that local values such as Sipakatau, Sipakainge, Sipakalebbi, Rambu Solo’, Rambu Tuka', and Tongkonan are not only the foundation of harmony, but also produced and distributed through dialogue forums, educational policies, and digital campaigns in a synergistic and non-hierarchical manner. The main outcome of the research is the formulation of the Conflict Prevention through Cultural Synergy Model (CPCSM), which illustrates how religious moderation is built collectively through interactions between opinion leaders. This model underlines the importance of proactive and preventive strategies based on local wisdom and the utilisation of digital media to strengthen social resilience amid diversity. This finding is significant not only as a conceptual contribution to the study of religious communication but also as a practical reference for strengthening public policy and replicating diversity models in other multicultural areas.

Prophetic Strategy Against Hoaxes and Hypocrisy: The Case of Abdullah bin Ubay— Lessons for Modern Leadership and Ethical Communication

2025-07-22T16:58:13+00:00

The leadership of Prophet Muhammad (peace be upon him) in Medina faced significant internal challenges, notably from Abdullah bin Ubay, a key figure known for his hypocrisy and efforts to destabilize the Muslim community. His actions, including slander, hoaxes, and provocations, posed serious threats to the unity and progress of Islamic da'wah during its formative years. This study investigates the impact of Abdullah bin Ubay’s negative communications and the strategic responses of the Prophet between the 2nd and 9th years of Hijrah. Using a qualitative, library-based research method and a political-historical lens, the study identifies two main types of messages from Abdullah bin Ubay: verbal and non-verbal. Verbal attacks included slander, such as the false accusations during the Battle of Banu Mustaliq and the incident involving Aisyah and Shafwan bin al-Mu’attal. Non-verbal provocations included actions like troop withdrawal during the Battle of Uhud, intended to weaken morale and sow division. In response, Prophet Muhammad employed a set of wise and strategic communication methods. He showed patience, avoided public confrontation, and entrusted inner intentions to Allah’s judgment. He used reasoned dialogue, refrained from punitive actions like leading Ubay’s funeral prayer, and chose reconciliation over retaliation. The Prophet also promoted consultation, verified information, and practiced direct clarification to counter hoaxes. The study concludes that the Prophet’s approach reflects a profound balance of spiritual integrity, political wisdom, and social resilience, offering enduring lessons in leadership, conflict resolution, and ethical communication

The Influence of Social Status, Economic Status, Political Affiliation of Parents, and Organizational Experience on the Empty Box Phenomenon in the 2024 Maros Regional Head Election

2025-07-31T16:11:44+00:00

This study analyzes the influence of Social Status, Economic Status, Political Affiliation of Parents, and Organizational Experience on the Empty Box Discourse in the 2024 Maros Regency Regent Election. This study uses a quantitative approach with a survey method through distributing questionnaires to the public in Maros Regency to explore the relationship between variables and the empty box phenomenon in implementing regional elections. Data processing was carried out with the help of SmartPLS software using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique. The results showed that the emergence of a single candidate in the 2024 Maros regional head election was caused by the community's lack of courage to run for office, which was influenced by the strong dominance of incumbent candidates. Furthermore, people's political participation in the election is analyzed through four main variables, all of which positively affect the empty box discourse. Thus, all hypotheses in this study are accepted.

Global and Regional Evolution of Economic Communication Research (1960–2024): Systematic Review and Bibliometric Analysis

2025-08-08T13:32:58+00:00

This study provides the first longitudinal and global mapping of the evolution of Economic Communication from 1960 to 2024 by combining a systematic literature review (PRISMA) with bibliometric analysis (VOSviewer) of 117 Scopus-indexed articles. The findings reveal that the field has transformed from fragmented, discipline-specific studies into an interdisciplinary domain shaped by digital transformation, globalization, and shifting policy agendas. Five interconnected thematic clusters were identified—macroeconomic growth, sustainability communication, ICT–FDI linkages, digital inequality, and crisis-related messaging—highlighting communication’s function as a governance tool, an enabler of inclusive participation, and a driver of resilience. By embedding these clusters within frameworks such as Risk Communication Theory, the Digital Divide Framework, and Global Value Chain Theory, the study advances conceptual clarity and situates communication at the center of development and policy discourse. Its contribution lies in offering a theory-anchored synthesis that bridges structural mapping with interpretive insight, while foregrounding emerging contributions from the Global South. Limitations include reliance on Scopus and English-language publications, which risks selection and language bias. Future research should expand to multi-database and multilingual corpora, integrate mixed-method approaches, and examine AI-mediated communication to address inequalities and institutional trust in diverse contexts.

Measuring Public Satisfaction with Dottoro’ta Digital-Based Home Care Services in Makassar City: A Servqual Study Using SEM-PLS

2025-08-02T11:41:47+00:00

The Homecare Dottoro'ta service is an innovative health service based on home visits implemented by the Makassar City Government to improve access and the quality of public health services. This study aims to examine the influence of service quality dimensions on the satisfaction level of the community using the Home Care Dottoro'ta services. This study uses a quantitative approach with a survey method by distributing questionnaires to 96 respondents who are active users of the service. Data analysis was conducted using SEM-PLS software to analyze and test the hypotheses. The research results show that reliability, assurance, and empathy have a positive and significant impact on community satisfaction, with T-statistics values of 4.259 (P-value 0.000), 2.494 (P-value 0.013), and 2.647 (P-value 0.008), respectively. Meanwhile, tangible and responsiveness do not show significant influence, with T-statistics values of 6.000 (P-value 0.549) and 2.771 (P-value 0.441). These findings affirm that accuracy, trust in the competence of the staff, and an empathetic approach are the main determinants in shaping the perception of service satisfaction. This study recommends increased professionalism and humanistic communication from medical staff and a thorough evaluation of service dimensions that have not yet significantly contributed to public satisfaction to support the sustainability and optimization of Dottoro'ta Home Care services in Makassar City.

Astrophotography as a Medium for Affective Sustainability Communication in Alternative Tourism: A Qualitative Study Using Photo Elicitation

2025-08-08T13:36:08+00:00

Sustainability communication in the tourism sector often faces challenges in fostering substantial public engagement, primarily due to a reliance on overly rational and academic approaches. This study aims to address this gap by exploring the potential of astrophotography as an effective visual communication medium for conveying sustainability values. Employing a qualitative approach, specifically through photo elicitation and a visual hermeneutics framework, this research analyzes how audiences interpret astrophotography images and the impact of these interpretations on their perceptions of environmental issues. The findings indicate that night sky imagery effectively elicits profound affective responses, such as experiences of transcendence, contemplation, and nostalgia. These responses contribute directly to an increased ecological awareness and a greater appreciation for preserving the night sky from light pollution. The study's findings affirm that astrophotography can function as a powerful visual bridge, connecting aesthetic beauty with the urgency of environmental conservation. This research not only enriches the visual communication literature but also provides a practical foundation for tourism stakeholders to leverage astrophotography as an effective tool for promoting responsible tourism and enhancing environmental awareness.

Examining Advocacy Journalism on Overtourism in Bali: Bibliometrics and Content Analysis of Balebengong.id in 2024

2025-07-17T15:29:36+00:00

As a popular global tourist destination, Bali faces overtourism, affecting the environment, society, and economy. This study examines how BaleBengong, a citizen journalism-based alternative media, addresses overtourism through advocacy journalism. The research aims to explore BaleBengong's role in raising the issue of overtourism and to analyze the application of advocacy journalism in articles published by BaleBengong in 2024. Using a qualitative method with content analysis and literature review, the findings reveal that Balebengong practices advocacy journalism by reframing overtourism not merely as excessive visitor numbers but as a structural issue rooted in investor-driven development and policy failures. It amplifies marginalised local voices, critiques spatial domination, and proposes culturally grounded alternatives. The role of Balebengong is not only as a critical watchdog but also as an agent of counter-hegemony and policy advocacy, offering valuable insights into the role of citizen journalism in shaping sustainable tourism futures.

A Multimodal Discourse Analysis of Sexual Violence Representation by the Social Media in Indonesia

2025-07-20T13:39:10+00:00

This research aims to analyze how the Instagram account @drg.mirza, as a form of citizen journalism, constructs the representation of sexual violence through a multimodal approach. This study provides an in-depth understanding of digital communication strategies in advocating for social issues. Employing a qualitative method with a multimodal analysis approach, data was collected through screen captures and screen recordings of Instagram Story posts. The data analysis was based on the framework of Systemic Functional Linguistics (SFL) by Halliday & Matthiessen for the verbal aspects, and multimodality theory by Kress & Van Leeuwen for the visual aspects, reinforced by Danesi's emoji theory. The results indicate that the sexual violence narrative is built through the strategic integration of verbal and visual elements. The account combines an informative declarative mood with an action-mobilizing imperative mood and uses a dynamic gaze and other visual elements to create emotional proximity and encourage audience participation. Theoretically, this study contributes to the understanding of the adaptation of linguistic and multimodality theories in digital communication.

Sleep Calls and Emotional Intimacy in Non-Long-Distance Romantic Relationships: A Qualitative Exploration of Virtual Communication Practices

2025-08-08T13:34:42+00:00

In the context of modern romantic relationships in Indonesia, digital communication has facilitated the maintenance of intimacy and commitment beyond face-to-face interactions. One such practice, sleep calls, has gained prominence even among non-long-distance couples, raising questions about its role in emotional bonding and relationship dynamics. This study investigates how sleep calls function within non-long-distance romantic relationships, focusing on their potential to strengthen intimacy, foster self-disclosure, and provide social support. Through qualitative data from in-depth interviews with two couples, this research examines how sleep calls are perceived and utilized to enhance emotional closeness, while also exploring potential drawbacks, such as the impact on sleep quality. Findings suggest that sleep calls serve as a unique form of virtual intimacy, allowing couples to nurture emotional connections and demonstrate commitment, but also posing challenges to physical well-being. By positioning this study within the broader context of virtual communication in contemporary relationships, we argue that while sleep calls can significantly deepen emotional bonds, their long-term effects on relationship satisfaction and individual health remain an important area for future exploration.

Gender Communication Strategies for Women’s Empowerment: Evidence from Community Programs in Indonesia

2025-08-29T13:43:46+00:00

This research examines the importance of gender communication within the Program for Enhancing the Role of Women toward Healthy and Prosperous Families (P2WKSS) in Karangsatu Village, Bekasi. This program is a key effort aimed at empowering women and reducing poverty. Using the Delphi Method, the study involved a group of experts and community members through three repeated rounds to pinpoint, improve, and reach an agreement on the key components of the program. The results show that P2WKSS has effectively changed women's roles from being home caregivers to becoming economic participants, business owners, and decision-makers, which in turn has positively impacted local development. Effective methods of communication—utilizing face-to-face persuasion, casual meetings, and digital tools like WhatsApp—were identified as vital in promoting inclusivity and building trust, even though cultural and language obstacles persist. Symbolic resources such as uniforms, memberships in cooperatives, and stories of success acted as motivating instruments that strengthened women's identities and their ability to work together. Recognizing gender sensitivity, health programs, and collaboration among various stakeholders were found to be essential for the ongoing success of the program. The research results indicate that P2WKSS is not just a project focused on welfare; rather, it is a comprehensive empowerment system. This shows that empowering women, when integrated with communication, governance, and local economic structures, can lead to significant and lasting social change.

Mapping the Transformation of Political Participation through Digital Citizenship: Global Trends from a Bibliometric Analysis (2019–2024)

2025-09-10T14:39:31+00:00

This study investigates the transformation of political participation in the era of digital citizenship, where information and communication technologies have reshaped how citizens engage in democratic processes. Moving beyond traditional notions of rights and obligations, citizenship is increasingly characterized by the ability to participate actively in public affairs through digital platforms. Using a bibliometric analysis of 339 Scopus-indexed articles published between 2019 and 2024, this research maps publication trends, conceptual clusters, and thematic evolutions related to digital citizenship and political participation. The findings reveal four dominant clusters: digital citizenship, citizenship, political participation, and digital transformation that organize the field, with emerging themes such as COVID-19, gender, and digital education policies shaping more recent scholarship. Results highlight the strategic role of digital technologies in enabling political campaigns, online petitions, e-voting, and social media activism while exposing persistent challenges such as misinformation, privacy concerns, and digital divides. This study contributes to the literature by offering a comprehensive mapping of global scholarship, clarifying conceptual linkages, and identifying research gaps related to inclusivity and cross-regional comparisons. Strengthening digital and media literacy is crucial to ensure more inclusive, ethical, and meaningful forms of political participation in the digital age.

The Panginyongan Film Identity: Narrative and Cinematic Approaches of Local Cinema

2025-09-11T14:46:47+00:00

This study examines how narrative and cinematic constructions in the short films of Banyumas Raya, Indonesia, contribute to the formation of a distinct Panginyongan film identity. Focusing on three fictional film works, Dolanan Layangan, Pur, and SETAN: Seni Tani, this research employs a qualitative content analysis method grounded in Bordwell's film concept, integrated with theories of realism (Bazin), creative improvisation (Sawyer), and identity representation (Hall). The findings reveal a synergistic construction of identity through three interconnected themes: (1) narratives centered on everyday conflicts resolved through communal values, (2) a realist-improvisational aesthetic using long takes, natural lighting, and non-professional actors to achieve authenticity, and (3) the use of the Ngapak language and local cultural symbols as markers of identity and symbolic resistance. The study concludes that these films function not merely as cultural representations but as active sites of identity negotiation. Furthermore, it proposes a Panginyongan Film Identity Model that synthesizes these elements, offering a framework for understanding similar practices in other Indonesian regional cinemas. This research underscores the significance of local cinema as a vital cultural practice that challenges mainstream aesthetics and contributes to Indonesia's diverse national cinematic landscape.

Constructing Scout Identity through Digital Branding: A Qualitative Case Study of Instagram Use in MTA Islamic Boarding School

2025-09-02T13:43:05+00:00

This study aims to analyze the implementation of digital branding strategies conducted by the Scout organization of Pondok Pesantren MTA through Instagram. In the era of digital transformation, social media plays a critical role in constructing institutional identity and image, including within Islamic educational institutions such as pesantren. Using a descriptive qualitative approach, data were collected through in-depth interviews, content observation, and documentation of the Instagram account @pramukaponpesmta. The findings indicate that the account is strategically managed to convey institutional messages, Scouting values, and Islamic educational character consistently. The digital branding strategy includes the use of distinctive visual elements (logos, colors, uniforms), educational narratives in captions, and active interaction with the audience. The content uploaded not only documents activities but also emphasizes character values such as discipline, leadership, and teamwork, which are aligned with the Kulliyatul Mu’allimin Al-Islamiyah (KMI) curriculum. This study concludes that social media can serve as a strategic tool in strengthening pesantren's institutional identity by adapting to the digital sphere. The branding implementation through Pramuka MTA’s Instagram illustrates how Scouting can represent character education values within a modern communication framework.

Framing Dedi Mulyadi's Vasectomy Policy in International Media: A Comparative Analysis Using Entman's Framing Theory and Its Implications for Indonesia's Public Diplomacy

2025-09-09T15:20:22+00:00

This study examines the international media's portrayal of the vasectomy policy as a prerequisite for accessing social assistance, as proposed by West Java Governor Dedi Mulyadi. Using Robert Entman's theoretical framework, this research examines how three international media outlets (Channel News Asia, South China Morning Post, and The Telegraph) frame this controversial policy through four key elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The research method employs qualitative framing analysis with a systematic approach to the news corpus from the three media outlets. Results indicate that all three media outlets use negative framing with a dominance of moral evaluation (90%) and problem definition (85%), yet with different strategies: SCMP uses a "discriminatory policy" frame (9/10), Telegraph emphasizes "human rights violation" (8/10), and CNA employs a "governance problem" approach (7/10). Differences in intensity and editorial tone reflect the geographical and ideological orientations of each media outlet, with the SCMP being the most critical, the Telegraph focusing on international human rights standards, and CNA adopting a more contextual approach to the complexities of Southeast Asia. This study confirms the relevance of Entman's theory in the digital era and reveals that treatment recommendation is the most diverse element in international framing. These findings offer strategic implications for Indonesia's public diplomacy, suggesting the development of targeted and proactive communication strategies in response to the evolving global media landscape.

Cyber-Physical System-Based Electronic Traffic Law Enforcement (ETLE) for Strengthening Public Security Governance in Indonesia

2025-09-15T06:56:27+00:00

Electronic Traffic Law Enforcement (ETLE) represents a significant innovation in the digitalization of traffic law enforcement in Indonesia. This study aims to analyze the implementation of ETLE within the framework of Cyber-Physical Systems (CPS), examine its challenges and opportunities, and formulate governance-oriented policy recommendations. A descriptive qualitative approach was employed, using semi-structured interviews with 12 informants, including police officers, transportation experts, and road users. Legislative and comparative approaches were also adopted to assess the compatibility of ETLE with national regulations and to benchmark practices from Singapore, Japan, and South Korea. The findings reveal four key issues in ETLE implementation: infrastructure inequality, incomplete derivative regulations, uneven human resource capacity, and public resistance. The discussion highlights that while ETLE enhances transparency, accountability, and effectiveness, its sustainability depends on regulatory strengthening, infrastructure equity, officer capacity building, and community engagement. This study further proposes the integration of restorative justice principles as a participatory alternative in traffic law enforcement. Theoretically, it contributes to socio-legal studies by linking ETLE with CPS, while practically emphasizing governance reforms to ensure fairness, legitimacy, and sustainability.

Performing Suffering on TikTok: Digital Discourse, Self-Disclosure, and the Commodification of Mental Illness in Indonesia

2025-09-25T12:25:42+00:00

This article examines how Indonesian TikTok creators narrate bipolar disorder, depression, and anxiety, and how platform logics shape those representations. Using a corpus-driven Digital Discourse Analysis operationalized across four elements: Text, Interaction, Context, and Ideology/Power (Jones, 2012), we analyze four public accounts over January–July 2025. The corpus includes videos, captions, on-screen text, hashtags, and top-level comments, complemented by a brief review of Indonesia’s mental-health landscape to situate platform uptake. Findings show that self-disclosure works simultaneously as therapeutic expression and performative practice: creators signal authenticity while adapting to affordances/algorithms (FYP, hashtags, duet/stitch, trending sounds), with reach asymmetries mediating whose narratives circulate. Interactional practices, creator replies, comment curation/pinning, and audience boundary-policing, co-construct norms of “responsible telling.” Notably, counter-evidence indicates that supportive uptake can occur without trending sounds or heavy tagging when contextual fit is strong, suggesting algorithms are consequential but not exhaustive determinants. Contributions include bridging Hall’s representation with Jones’s Digital Discourse Analysis in a Global South setting and demonstrating how authenticity, intimacy, and visibility become forms of symbolic and platform value. Implications point to harm-minimization for creators (bounded disclosure, resource signposting), opportunities for public-health messaging that leverages peer-support affordances, and platform nudges (e.g., prompts to add help resources on mental-health tags) to preserve supportive communication without incentivizing the aestheticization of distress.

Negotiating Love Languages in Digital Romantic Relationships: A Phenomenological Study of Generation Z Couples in Yogyakarta

2025-10-14T14:51:08+00:00

Forming a romantic relationship at a young age is a complex process, requiring the search for personal meaning, emotional adjustment, and customized communication techniques. This research examines the dynamics of love language communication through social media and the socio-cultural aspects of expressing affection among Generation Z in Yogyakarta. The research employed a qualitative methodology with a phenomenological Moustakas perspective. Data were collected via in-depth interviews with four men and seven women, Gen Z, a total of 11 informants who were selected using snowball sampling methods. The results suggest that quality time and acts of service are the two most prevalent forms of love language, as they are seen as effective in creating emotional closeness and showcasing genuine care. This preference for limited physical touch in public spaces is consistent with Yogyakarta’s cultural values, which emphasize politeness. Research suggests that platforms like TikTok, WhatsApp, and Instagram contribute to romantic expectations and the use of love language, though they are not the key players in relationship dynamics. Establishing open communication is crucial for reconciling disparities in love preferences and sustaining long-term relationships amidst cultural and technological advancements.

Indonesian Gen Z in Travel Information Search: A Qualitative Study Using the Uses and Gratifications Theory

2025-10-04T05:49:46+00:00

This study provides exploratory insight into how Generation Z users search for travel information on TikTok, interpreted through the lens of the Uses and Gratifications Theory (UGT). Using a qualitative phenomenological design, data were gathered through in-depth interviews with five female respondents aged 20–29 from major Indonesian cities. Thematic analysis with NVivo 15 identified four interconnected gratification dimensions: affective gratification, social gratification, cognitive-credibility gratification, and cognitive-efficiency gratification. These findings reveal that TikTok functions not merely as an entertainment platform but as an algorithmically mediated information ecosystem that blends emotion, trust, and efficiency in digital discovery. From a theoretical perspective, the study contributes to the contextual application of UGT by introducing the exploratory concept of Algorithmically Mediated Gratification (AMG). Practically, the findings offer actionable insights for business owners and tourism marketers by designing authentic, visually compelling, and interactive short-form content, collaborating with credible micro-influencers, and maintaining consistency across digital platforms to enhance user trust and engagement.

Framing Postponement as Continuity: CADS Analysis of ASN Relocation News in DetikNews.com (2024–2025)

2025-11-05T13:59:59+00:00

This study analyzes the authoritative narrative construction regarding the postponement of the Civil Servant (ASN) relocation to Indonesia’s New Capital City (IKN) Nusantara. Addressing a gap in the literature that often focuses on social media sentiment, this research investigates the framing strategies employed by the highly influential mainstream source, DetikNews.com. Employing a qualitative Corpus-Assisted Discourse Studies (CADS) design, this research analyzes a corpus of 46 news articles published between August 2024 and March 2025. The methodology integrates quantitative corpus linguistics (Word Frequency, Collocation, and Concordance) with the interpretive lens of Stuart Hall’s Representation Theory and Critical Discourse Analysis (CDA). Key findings reveal that the media consistently frames the postponement as a procedural adjustment (evidenced by collocates such as sementara and kontrak) and an inevitable logistical challenge, rather than a political failure. The study concludes that DetikNews.com engages in discursive legitimation, successfully encoding a Preferred Meaning of project continuity that stabilizes public perception and legitimizes policy continuation.

Public Discourse on Toll Road Services During the Eid Homecoming: A Topic Modelling and Agenda Rippling Analysis

2025-10-21T16:14:03+00:00

This study examines the digital discourse regarding toll road services during the 2025 Eid homecoming using Topic Modeling with the Latent Dirichlet Allocation (LDA) method, grounded in the Reverse Agenda-Setting theory and the concept of Agenda Rippling. Data were collected from conversations on the social media platform X (Twitter) during the period from seven days before to seven days after Eid (March 24-April 8, 2025). The analysis identified three main issues: direct user experiences related to traffic conditions, driving behavior, and accidents (Topic 6); official communications from relevant authorities such as the Police and Jasa Marga (Topic 8); and public disappointment due to the gap between expectations and the actual quality of toll road services (Topic 3). This study employs Reverse Agenda-Setting Theory and the concept of Agenda Rippling to explain how public opinion can reshape the direction of media communication. The findings highlight the importance of monitoring digital public discourse to address the informational needs and aspirations of society, particularly in strategic moments such as the Eid homecoming season.

Imagined Violence and Soft Gender: Proposing New Conceptual Categories in Gender Discourses of Indonesian Ethnic Practices

2025-09-27T06:26:12+00:00

This study explores how Indonesian ethnic communities construct gender meanings distinct from Western notions of rigid roles and domination–subordination. Focusing on Batak, Javanese, and Bugis women, it analyzes how cultural, religious, and social practices internalize gender values and how the categories of imagined violence and soft gender operate in everyday life. Conducted between June and September 2022, the research applied a qualitative exploratory approach through in-depth interviews, participant observation, and cultural document analysis, supported by discourse and semiotic interpretation with triangulation. Findings reveal flexible and contextual gender understandings: Batak women maintain ritual roles despite male political dominance, Javanese women embrace nrimo yet access equal education, and Bugis women embody siri’ na pacce that binds family honor while granting social authority. Imagined violence emerges as a symbolic, consensual restriction, while soft gender reflects voluntary domestic roles shaped by collective consensus. The study formulates soft gender as a novel analytical category, reconceptualizes imagined violence in multi-ethnic contexts, advances Southern Feminisms theoretically, and offers inclusive policy insights practically.

Gender Representation and Traditional Character Roles in the Television Series Nightmares and Daydreams

2025-07-21T15:22:56+00:00

The purpose of this study is to examine the depiction of gender and the traditional role of characters in the television series Nightmares and Daydreams. The television series Nightmares and Daydreams was made to provide an explanation to the public regarding the dynamics of family life problems in Indonesia combined with science fiction works. This study uses a narrative analysis approach with Walter Fisher's narrative paradigm. The series featured in each episode of Nightmares and Daydreams shows that it has narrative possibilities in the context of everyday life. The traditional role of the figure reflects the cultural life of Indonesia, which has a tradition of talking while at home. Returning to the role of gender, which has an important role in depicting problems that are often experienced in life in Indonesia, by combining science fiction works. The findings show that the series challenges gender stereotypes through several main characters in each episode who are often placed in conflict between traditional values and personal identity. By using qualitative methods, this research explores how men and women are portrayed through social roles, emotional expression, and life dynamics in stories. This research also highlights how popular media can play an important role in shaping gender meaning in society.

The Effect of Digital Transformation on the Information Access Gap for the Elderly in Makassar City

2025-10-10T15:11:17+00:00

This study examines the impact of digital transformation on the gap in access to information among the elderly in Makassar City. The study focuses on three main variables: access to technological devices, frequency of use of digital services, and digital skills. This study involved 100 elderly respondents who were selected using a simple random sampling technique. The results show that these three variables significantly affect the information gap, with digital skills having the greatest impact. Elderly people with high digital skills are better able to access, understand, and use digital information for daily needs, while limited access to technological devices and low frequency of digital service use exacerbate the information gap. The practical implications include the urgent need for the government and stakeholders in Makassar City to design policies that support the digital literacy of the elderly through community-based training, affordable digital devices, and the improvement of inclusive technological infrastructure. Future research should expand geographic and demographic coverage, integrate qualitative methods, and evaluate the effectiveness of digital literacy programs in addressing information gaps.

Da’wah Television From The Perspective Of Islamic Media: A Theoretical Framework Of Ownership, Content, Management, Product, And Goal

2025-12-08T10:59:24+00:00

This study aims to formulate a comprehensive theoretical framework for da’wah television by integrating the dimensions of ownership, management, content, product, and goal. This synthesis is designed to provide a systematic academic standard for validating da’wah television claims and bridging the gap between operational management practices and the mission of socio-religious transformation. The research employs a constructivist-interpretive paradigm within a qualitative research design, utilizing a library research approach and a systematic literature review strategy. Data were gathered from major academic databases until late 2025 to ensure the inclusion of the most recent academic discussions. The data were analyzed using Qualitative Content Analysis, adapting the interactive analysis model by Miles, Huberman, & Saldaña (2014) to bridge Islamic normative ideals with media industry realities. The results obtained indicate that a robust da’wah television framework requires a circular integration where ownership influences management, which then dictates the quality of content and product, ultimately leading to the fulfillment of the goal. This cyclical flow ensures that the final media product serves as a tool for social change rather than a mere commodity, while the goal fulfillment feeds back into ownership values. The study contributes significant conceptual enrichment by providing a rigorous analytical vocabulary for Islamic media studies and explicitly mapping the tension points between religious idealism (e.g., peace journalism) and market realities (e.g., sensational conflict journalism). Although limited by the absence of primary empirical data, this theoretical framework establishes a vital foundation for future empirical validation in the modern broadcasting landscape.

The Reception of Choi Siwon’s Transnational Star Image by Indonesian ELF Fandom: An Encoding–Decoding Analysis

2025-12-06T04:27:17+00:00

This study aims to analyze the synergy between the Korean entertainment industry’s Star System and fandom reception in shaping and reinforcing the global image of Choi Siwon as a transnational figure within cross-border marketing practices. Using a descriptive qualitative approach, data were collected through in-depth interviews with three informants from the ELF fandom and document studies of promotional materials, media coverage, and commercial data related to brands collaborating with Choi Siwon. The analysis employs Stuart Hall’s Encoding–Decoding framework to trace how audiences interpret the industry-constructed image. Findings reveal that Siwon’s persona—combining roles as an idol, actor, and philanthropist—is the result of a systematic Star System that produces a stable and marketable public identity. ELF fandom generally decodes this image dominantly, interpreting Siwon as charismatic, professional, and morally grounded. This interpretation fosters consumption loyalty, demonstrated by increased engagement and product sales endorsed by Siwon, including the Mie Sedaap campaign, which recorded a significant rise in the Indonesian market. These findings confirm that the synergy between the Star System and fandom reception forms an effective global marketing mechanism through celebrity image reinforcement and active audience participation.

Body-Shaming as Humor Superiority: A Discourse Analysis of Sekawan Limo (2024)

2025-11-19T13:09:47+00:00

This study analyzes the phenomenon of normalizing body-shaming humor in the Indonesian comedy film Sekawan Limo (2024), using a qualitative narrative study approach, focusing on discourse analysis of dialogue and interactions between characters to reveal how body-shaming-based humor is constructed. Data were collected from dialogue in the film scenes and analyzed using a critical paradigm aimed at sparking social change. The results show that body-shaming is consistently portrayed as a joke, with the character Juna being the primary target. These jokes are found in various forms, such as comparing Juna to ugly mythological figures, direct comments that demean his physical appearance, and nicknames that associate his character with his physique. The use of humor aligns with the theory of superiority humor, where laughter arises from feelings of superiority or satisfaction derived from demeaning others. This study argues that the normalization of body-shaming in the film functions as a degradation ceremony. The sociological process reduces Juna's identity to a mere object of laughter. This process also contributes to cultural hegemony by reinforcing the view that non-ideal bodies are acceptable objects of ridicule, which ultimately influences how viewers view ideal body standards. Films serve not only as entertainment but also as a reflection and formation of social values. Critical reflection on the role of media in reproducing social norms and the ethics of producing more inclusive entertainment content is necessary.

Evaluating Communication Policies in Grant Management for Islamic Institutions: A Case Study of BKAD North Sumatra

2025-12-05T14:09:32+00:00

This study aims to analyze the communication policies of the Regional Finance and Asset Agency (BKAD) of North Sumatra Province in managing grants for Islamic institutions, including the implementation of good governance principles, the effectiveness of guidance and assistance, as well as the supporting and inhibiting factors in the grant management process. Using a qualitative descriptive method, data were collected through in-depth interviews, observations, and documentation involving BKAD officials and Islamic organizations receiving grants. The findings reveal that although BKAD has established formal regulations through Governor Regulation No. 19/2022, the implementation of communication policies remains suboptimal. Information dissemination is predominantly one-directional, causing gaps in understanding and frequent administrative errors. Guidance and technical assistance are limited, resulting in difficulties for institutions in preparing RAB, SPJ, and financial documentation. Furthermore, the application of good governance principles transparency, accountability, and effectiveness is inconsistent, mainly due to passive information delivery, limited institutional capacity, and insufficient monitoring. Supporting factors include the availability of clear regulations, BKAD's commitment to improving services, and institutions' willingness to learn. However, low administrative literacy, lengthy bureaucracy, limited BKAD human resources, and weak evaluation mechanisms hinder implementation. This study contributes theoretically and practically by highlighting the need for two-way communication, capacity building, and continuous monitoring to strengthen financial governance among Islamic institutions

Implementation of Sustainable Tourism and Performance of Local Tourism Revenue in North Toraja Regency

2025-10-20T23:10:34+00:00

Tourism is now viewed as a strategic sector that acts as a primary driver of national economic growth. This role is no longer solely the responsibility of the Ministry of Tourism but has become a shared development agenda for all elements of the nation. This study aims to analyze the implementation of the Sustainable Tourism Policy in increasing Regional Origin Revenue in North Toraja Regency. The researcher used qualitative methods, with research data obtained from observations, interviews, documentation, and media reviews. Data validation was carried out through triangulation of sources, techniques, and time, and then analyzed using data reduction, data presentation, and conclusion drawing techniques. The results indicate that sustainable tourism in North Toraja Regency has been effective. The effectiveness of sustainable tourism policy is characterized by active cross-sectoral coordination, progressive participation of policymakers, and support from the community and tourism stakeholders. However, the implementation of this policy also faces challenges, including weak transparency in retribution reporting and miscommunication between the local government and tourist attraction managers, which have resulted in a decline in Regional Original Revenue (PAD) in 2023-2024. Therefore, strengthening coordination, transparency, and communication between stakeholders is crucial to maintaining the sustainability and effectiveness of future policies.

Incidental News Consumption On Social Media Among Gen Z: A Case Study Of The 'Immortal Basketball Club' Community In South Tangerang, Banten

2025-12-14T04:56:20+00:00

This qualitative study investigates the process of Incidental News Exposure on social media among Generation Z. Utilizing Sanda Erdelez's five-stage Information Encountering model, the research confirms that INE is a dominant mode of news consumption, largely superseding deliberate news seeking due to social media architecture. Key findings reveal that the process is highly systematic: The Noticing and Stopping stages are driven by sophisticated algorithmic curation, repetition, and affective factors like curiosity and boredom, often transforming passively encountered content into active engagement. Crucially, the Examining stage demonstrated that news utility is primarily defined by social currency, the ability to facilitate peer conversations before any pragmatic or civic value. While the exposure is incidental, it acts as a Catalyst for Deliberate Action, prompting users to verify and seek deeper, intentional information. However, highly engaging incidental content frequently displaces the user’s original intent, confirming INE's significant structural power in dictating information flow. The study concludes that news providers must adapt to Gen Z's reliance on selective incidental exposure by prioritizing casual presentation and social relevance to remain effective.

Mapping The Global Research Landscape Of Destination Branding And Ecotourism (2014–2024): A Bibliometric Analysis

2025-11-17T12:31:16+00:00

This study aims to map the scholarly development of research on the integration of destination branding and ecotourism within global literature from 2014 to 2024. Using a bibliometric analysis based on Scopus data, the study traces publication trends, author and journal productivity, country level collaboration, and the thematic structures that emerge in international research. A total of 205 articles meeting the selection criteria were analyzed using Biblioshiny in the Bibliometrix package in R Studio, following stages of data cleaning, metadata standardization, and keyword as well as citation-network mapping. The findings indicate a significant rise in publications connecting destination branding with ecotourism, with the highest growth recorded in 2024. Keywords such as ecotourism, destination image, and sustainable tourism dominate the thematic network, while the thematic map reveals three major clusters: the integration of branding and sustainability, tourist experiences and emotional attachment, and the role of ecotourism in shaping destination image. These findings suggest that global research is shifting toward a multidisciplinary approach that positions conservation, local identity, and ecological experience as essential components of destination branding. Nevertheless, methodological limitations such as reliance on metadata, language constraints, and the use of a single database restrict the generalizability of the results. Thus, this study offers an initial overview of the knowledge structure in this field and opens avenues for further research that combines bibliometrics with content analysis to gain a more comprehensive understanding of its conceptual dynamics.

The Role of Communication in Maintaining the Resilience of Muslim Families in Mandailing Natal in the Era of Disruption: A Qualitative Approach Based on Islamic Values

2025-12-05T03:25:00+00:00

This study aims to determine the challenges and opportunities in building family resilience in the era of disruption. The research method used is qualitative, involving in-depth interviews with research informants using purposive sampling, non-participant observation, and documentation studies. The results of the study indicate that the high divorce rate in Mandailing Natal is mainly due to the unpreparedness of families to adapt to the rapid changes in communication technology, which has an impact on the poor quality of communication and causes family resilience to become fragile. Building the resilience of Muslim families in the era of disruption requires specific understanding and steps from various parties that can help families face the challenges and changes in society and technology so they can adapt and maintain the religious values that are the foundation of family unity.

Youth-Participatory Visual Communication in Adolescent Substance Abuse Prevention: A Systematic Review

2025-12-13T11:56:53+00:00

Adolescent substance abuse remains a persistent global public health concern, shaped by developmental vulnerability, social influences, and increasing exposure to media-based messages, highlighting the need for effective and contextually relevant prevention strategies. Although visual communication has become a prominent component of prevention campaigns, evidence regarding its effectiveness and the role of youth participation, particularly through Youth Participatory Action Research (YPAR), has not been systematically consolidated. This systematic literature review examines how visual communication is implemented in adolescent substance abuse prevention, evaluates its effectiveness in influencing knowledge, attitudes, social norms, and behaviours, and explores the contribution of YPAR to campaign design and impact. Following PRISMA and Kitchenham guidelines, a comprehensive search was conducted across Scopus and Google Scholar using PICO-informed keywords. Peer-reviewed studies published between 2015 and 2025 in English or Bahasa Indonesia were screened using predefined inclusion and exclusion criteria. Methodological quality was assessed using the Mixed Methods Appraisal Tool (MMAT), and data were synthesized through thematic analysis supported by NVivo 14. A total of 36 studies were included. The findings indicate that static visuals, audio-visual content, and social media–based strategies dominate the literature and are consistently associated with improvements in knowledge, risk perception, attitudes, and social norms. Behavioural outcomes were less frequently examined. Participatory and YPAR-driven visual approaches, although limited in number, demonstrated strong potential in fostering youth agency, engagement, and empowerment. These findings underscore the importance of integrating participatory visual communication strategies to enhance the relevance and effectiveness of adolescent substance abuse prevention efforts.

Development And Evaluation of A Sufi Oriented Experiential Learning Model In Islamic Religious Education

2025-12-12T14:56:16+00:00

This study addressed the low emotional-spiritual intelligence among students at SMAN 1 Kinali, a problem stemming from a conventional Islamic Religious Education (PAI) approach overly focused on cognitive and dogmatic instruction. The research aimed to develop, implement, and evaluate the validity, practicality, and effectiveness of a Sufi-oriented experiential learning model that integrates Al-Ghazali’s spiritual stages (maqamat) with Kolb’s experiential learning cycle. Employing a Research and Development (R&D) design using the 4D model (Define, Design, Develop, Disseminate), data were collected through mixed methods, including pre-test/post-test ESQ scales, participant observation, reflective journals, and in-depth interviews. The experimental group (n=32) underwent the intervention, while a control group (n=30) received conventional instruction. Quantitative data analysis using paired and independent sample t-tests revealed a significantly higher ESQ improvement in the experimental group (mean gain = +27.52, p < 0.01, d = 3.78) compared to the control group (mean gain = +10.09). Qualitative thematic analysis showed students' progression to the initial taubah (repentance) stage, marked by heightened self-awareness, behavioral changes, and value internalization. The findings conclude that the developed model is valid, practical, and effective in enhancing students' ESQ. This study offers a replicable pedagogical framework for holistic PAI, emphasizing the integration of spiritual psychology and experiential pedagogy.

Symbolic Communication Offerings in the Bancaan Bayi Ceremony: A Roland Barthes Semiotic Analysis in The Kediri, East Java

2025-11-25T13:50:04+00:00

This study aims to describe and analyze the symbolic communication that contains the names and forms of culinary offerings in the traditional Bancaan Bayi ceremony for believers in Kediri, and how these symbols are understood by the local religious community in the context of intercultural communication. The study uses a qualitative narrative method, observation, interview, and document analysis techniques. The data consists of the names and representations of culinary offerings, which are treated as cultural signs and communication media both with other humans and symbolic communication with God. The findings show that each type of offering contains symbolic messages regarding prayers, hopes, and salvation values that are negotiated through the process of ritual communication. Through Barthes's semiotic perspective, offerings function not only as cultural symbols but also as a form of spiritual and social communication that allows for the exchange of meaning between people from different religious backgrounds. Thus, Bancaan Bayi becomes an arena for intercultural communication that reproduces social harmony through culinary symbolism. This research has implications for supporting interfaith inclusion, thereby encouraging social sustainability and cohesion among community groups.