Indonesian Journal of Halal Studies

Exploring the Role of Blockchain Technology in Building Transparency and Traceability in the Halal Food Supply Chain

Himah Naely Rahmah — Sun, 19 Jul 2026 00:00:00 +0000

The growing demand for transparency and traceability in the halal food industry has accelerated the adoption of digital technologies to strengthen halal supply chain management. This study aims to examine the potential role of blockchain technology in enhancing transparency, traceability, and consumer trust within Indonesia's halal food supply chain. Employing a qualitative approach through a narrative literature review, this study synthesizes relevant scholarly literature on halal supply chains, blockchain technology, and digital traceability systems. The findings indicate that blockchain can substantially improve the integrity of halal information by providing decentralized, transparent, immutable, and real-time data recording. This capability enables stakeholders to trace products throughout the entire supply chain—from raw material sourcing to final consumption—thereby minimizing data manipulation, counterfeit halal certification, and information asymmetry. In addition, blockchain enhances audit efficiency, strengthens halal governance, and increases consumer confidence while improving the global competitiveness of Indonesia's halal industry. The study contributes to the literature by offering a comprehensive conceptual analysis of blockchain integration into halal supply chain governance within the Indonesian context, where empirical and conceptual discussions remain limited. Despite its considerable potential, blockchain implementation faces several challenges, including inadequate digital infrastructure, limited technological capabilities among stakeholders, high implementation costs, and the absence of standardized regulatory frameworks. Therefore, stronger collaboration among government institutions, halal certification authorities, industry actors, and academic communities is necessary to establish an integrated blockchain ecosystem that supports a more transparent, accountable, and sustainable halal supply chain in Indonesia

The Effect of Celebrity Endorsem The Effect of Celebrity Endorsement and Halal Label on Purchase Intention of Wardah Products: A Study of Generation Z in Medan City

Fri, 24 Jul 2026 00:00:00 +0000

The halal industry in Indonesia has experienced significant growth, extending beyond the food sector into industries such as cosmetics, driven by increasing consumer awareness of halal values. This study aims to examine the influence of celebrity endorsement and halal labels on the purchase intention of Wardah cosmetic products among Generation Z in Medan City. A quantitative research approach was employed using an online questionnaire distributed to respondents aged 13–28 years who had previously used Wardah products. The sample was selected using purposive sampling with a non-probability sampling technique. Data were analyzed using IBM SPSS Statistics version 26, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The findings indicate that celebrity endorsement and halal labels simultaneously have a significant effect on purchase intention. However, partial analysis reveals that celebrity endorsement does not significantly influence purchase intention, whereas the halal label has a positive and significant effect. Furthermore, the halal label emerges as the dominant factor influencing Generation Z consumers' purchase intention toward Wardah products. These findings suggest that Generation Z in Medan places greater emphasis on halal certification and product credibility than on celebrity influence when purchasing cosmetic products. Therefore, strengthening halal labeling may serve as an effective marketing strategy for enhancing consumer purchase intention in Indonesia's halal cosmetics market.

Measuring Parents’ Trust in the Halal Status of the Free Nutritious Meal Program at Madrasah Ibtidaiyah

Eka Wahyuning Tias — Fri, 24 Jul 2026 00:00:00 +0000

This study aims to examine parents’ trust in the halal status of the Free Nutritious Meal (MBG) Program at Madrasah Ibtidaiyah Negeri (MIN) Salatiga. A qualitative approach with a descriptive research design was employed. The participants consisted of parents whose children were enrolled in the MBG program at MIN Salatiga. Data were collected through semi-structured interviews and document analysis, and analyzed using data reduction, data display, and conclusion drawing. The findings indicate that parents’ trust is shaped by four key factors: religious values, the service quality of the Nutritional Fulfillment Service Unit (SPPG), transparency in food management, and halal certification. Parents expect the meals provided not only to meet students’ nutritional requirements but also to comply with the Islamic principles of halal and thayyib. Furthermore, transparent information regarding food ingredient sourcing, processing procedures, and halal certification strengthens parents’ confidence in the program. The study concludes that the effectiveness and public acceptance of the MBG program in Islamic primary schools depend not only on its ability to improve students’ nutritional well-being but also on maintaining halal compliance, ensuring high-quality food services, and implementing transparent food governance. These findings highlight the importance of integrating halal assurance into school feeding programs to foster public trust and support the sustainability of government nutrition initiatives.

The Influence of Consumer Sentiment on the Reputation of Halal Synthetic Leather Shoes and Bags in North America

Safira Nurul Hidayah — Sun, 02 Aug 2026 00:00:00 +0000

This article aims to analyze consumer sentiment toward halal synthetic leather shoes and bags in North America and examine the influence of this sentiment on product reputation. This study uses a quantitative approach by collecting data from consumer reviews on various e-commerce and social media platforms through web scraping techniques. Sentiment analysis methods are applied to categorize consumer opinions into positive, negative, and neutral sentiments, while regression analysis is used to measure the relationship between consumer sentiment and product reputation. The main variables in this study include consumer sentiment dimensions, halal perceptions, product quality, and brand reputation. The results show that positive sentiment expressed by consumers significantly contributes to the increased reputation of halal synthetic leather shoes and bags in the North American market. In addition, halal perceptions are also an important factor that strengthens the influence of positive sentiment on brand reputation. These findings provide strategic insights for manufacturers and marketers in managing consumer reviews and enhancing product image through an approach that prioritizes halal values and synthetic quality that is well perceived by consumers. This study also emphasizes the importance of continuous monitoring of consumer sentiment to maintain and enhance product reputation in a highly competitive market.