https://ejournal.uinsalatiga.ac.id/index.php/ijhs <p><a href="https://ejournal.uinsalatiga.ac.id/index.php/ijhs/" target="_blank" rel="noopener">Indonesian Journal of Halal Studies (IJHS)</a> is a scientific journal published by State Islamic University (UIN) Salatiga . This journal contains scientific papers from Academics, Researchers, and Practitioners about research on halal studies. This journal is published twice a year in June and December.</p> <p>This journal encompasses original research articles, including Halal Food and Beverage; Halal Tourism ; Muslim Fashion; Halal Media and Recreation; Halal Pharmaceuticals and Cosmetics; Renewable Energy; Other related topics.</p> LP2M UIN Salatiga en-US Indonesian Journal of Halal Studies 3089-3631 https://ejournal.uinsalatiga.ac.id/index.php/ijhs/article/view/3123 <p class="p1">This study examines the interdisciplinary dynamics of halal media in shaping recreational preferences through the lenses of media studies, psychology, and Islamic principles. The research aims to analyze how halal media influences individual recreational preferences and behavior in the digital era, investigate the psychological mechanisms underlying media consumption patterns among Muslim audiences, and explore the integration of Islamic values in contemporary media platforms. Using a qualitative approach with literature study methods, the study critically reviews academic literature from multiple disciplines. The results reveal a significant transformation in the halal media ecosystem, characterized by the emergence of new digital platforms, innovative content formats, and evolving monetization models. The study finds that psychological factors, including cognitive processing, emotional dynamics, and social cognition, play crucial roles in shaping media preferences. Furthermore, the research demonstrates that the successful integration of Islamic values in digital media requires a balanced approach between technological innovation and religious principles. The findings highlight the importance of developing comprehensive frameworks for halal content verification, enhancing digital literacy, and implementing standardized guidelines for content creation in the Islamic digital space.</p> <p> </p> Muhammad Hisyam Syafii Husain Azhari Copyright (c) 2024 Indonesian Journal of Halal Studies 2025-06-03 2025-06-03 1 2 81 95 10.18326/ijhs.v1i2.81-95 https://ejournal.uinsalatiga.ac.id/index.php/ijhs/article/view/3170 <p>This research is motivated by the existence of cosmetic industry competition in Indonesia. The dominance of imported products dominates sales in retailers or department stores, making it difficult for local products to compete. The purpose of this study was to understand the determination of consumer purchasing decisions for Scarlett whitening in Salatiga City with purchase intention as mediation. This type of research is quantitative, the sample size is 100 respondents with sample determination using random sampling technique. The data collection method is by distributing Likert-scale questionnaires. Analysis includes instrument tests, statistical tests, classical assumption tests and path analysis. The results of the study Social media marketing has no effect on purchasing decisions, product quality has a positive and partially significant effect on purchasing decisions, halal labelling has no effect on purchasing decisions, buying interest is able to mediate the effect of product quality on purchasing decisions, and buying interest is stated to be unable to mediate the influence of social media marketing and halal labelling on purchasing decisions.</p> Muhammad Imam Abu Hanifah Ni’am Al Mumtaz Copyright (c) 2025 Indonesian Journal of Halal Studies 2025-06-03 2025-06-03 1 2 96 116 10.18326/ijhs.v1i2.96-116