Indonesian Journal of Halal Studies

Exploring the Role of Blockchain Technology in Building Transparency and Traceability in the Halal Food Supply Chain

Himah Naely Rahmah — 2026-07-19

The growing demand for transparency and traceability in the halal food industry has accelerated the adoption of digital technologies to strengthen halal supply chain management. This study aims to examine the potential role of blockchain technology in enhancing transparency, traceability, and consumer trust within Indonesia's halal food supply chain. Employing a qualitative approach through a narrative literature review, this study synthesizes relevant scholarly literature on halal supply chains, blockchain technology, and digital traceability systems. The findings indicate that blockchain can substantially improve the integrity of halal information by providing decentralized, transparent, immutable, and real-time data recording. This capability enables stakeholders to trace products throughout the entire supply chain—from raw material sourcing to final consumption—thereby minimizing data manipulation, counterfeit halal certification, and information asymmetry. In addition, blockchain enhances audit efficiency, strengthens halal governance, and increases consumer confidence while improving the global competitiveness of Indonesia's halal industry. The study contributes to the literature by offering a comprehensive conceptual analysis of blockchain integration into halal supply chain governance within the Indonesian context, where empirical and conceptual discussions remain limited. Despite its considerable potential, blockchain implementation faces several challenges, including inadequate digital infrastructure, limited technological capabilities among stakeholders, high implementation costs, and the absence of standardized regulatory frameworks. Therefore, stronger collaboration among government institutions, halal certification authorities, industry actors, and academic communities is necessary to establish an integrated blockchain ecosystem that supports a more transparent, accountable, and sustainable halal supply chain in Indonesia

The Effect of Celebrity Endorsem The Effect of Celebrity Endorsement and Halal Label on Purchase Intention of Wardah Products: A Study of Generation Z in Medan City

Saskia Dwi Ayunda — 2026-07-24

The halal industry in Indonesia has experienced significant growth, extending beyond the food sector into industries such as cosmetics, driven by increasing consumer awareness of halal values. This study aims to examine the influence of celebrity endorsement and halal labels on the purchase intention of Wardah cosmetic products among Generation Z in Medan City. A quantitative research approach was employed using an online questionnaire distributed to respondents aged 13–28 years who had previously used Wardah products. The sample was selected using purposive sampling with a non-probability sampling technique. Data were analyzed using IBM SPSS Statistics version 26, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The findings indicate that celebrity endorsement and halal labels simultaneously have a significant effect on purchase intention. However, partial analysis reveals that celebrity endorsement does not significantly influence purchase intention, whereas the halal label has a positive and significant effect. Furthermore, the halal label emerges as the dominant factor influencing Generation Z consumers' purchase intention toward Wardah products. These findings suggest that Generation Z in Medan places greater emphasis on halal certification and product credibility than on celebrity influence when purchasing cosmetic products. Therefore, strengthening halal labeling may serve as an effective marketing strategy for enhancing consumer purchase intention in Indonesia's halal cosmetics market.

Measuring Parents’ Trust in the Halal Status of the Free Nutritious Meal Program at Madrasah Ibtidaiyah

Eka Wahyuning Tias — 2026-07-24

This study aims to examine parents’ trust in the halal status of the Free Nutritious Meal (MBG) Program at Madrasah Ibtidaiyah Negeri (MIN) Salatiga. A qualitative approach with a descriptive research design was employed. The participants consisted of parents whose children were enrolled in the MBG program at MIN Salatiga. Data were collected through semi-structured interviews and document analysis, and analyzed using data reduction, data display, and conclusion drawing. The findings indicate that parents’ trust is shaped by four key factors: religious values, the service quality of the Nutritional Fulfillment Service Unit (SPPG), transparency in food management, and halal certification. Parents expect the meals provided not only to meet students’ nutritional requirements but also to comply with the Islamic principles of halal and thayyib. Furthermore, transparent information regarding food ingredient sourcing, processing procedures, and halal certification strengthens parents’ confidence in the program. The study concludes that the effectiveness and public acceptance of the MBG program in Islamic primary schools depend not only on its ability to improve students’ nutritional well-being but also on maintaining halal compliance, ensuring high-quality food services, and implementing transparent food governance. These findings highlight the importance of integrating halal assurance into school feeding programs to foster public trust and support the sustainability of government nutrition initiatives.

The Influence of Consumer Sentiment on the Reputation of Halal Synthetic Leather Shoes and Bags in North America

Safira Nurul Hidayah — 2026-08-02

This article aims to analyze consumer sentiment toward halal synthetic leather shoes and bags in North America and examine the influence of this sentiment on product reputation. This study uses a quantitative approach by collecting data from consumer reviews on various e-commerce and social media platforms through web scraping techniques. Sentiment analysis methods are applied to categorize consumer opinions into positive, negative, and neutral sentiments, while regression analysis is used to measure the relationship between consumer sentiment and product reputation. The main variables in this study include consumer sentiment dimensions, halal perceptions, product quality, and brand reputation. The results show that positive sentiment expressed by consumers significantly contributes to the increased reputation of halal synthetic leather shoes and bags in the North American market. In addition, halal perceptions are also an important factor that strengthens the influence of positive sentiment on brand reputation. These findings provide strategic insights for manufacturers and marketers in managing consumer reviews and enhancing product image through an approach that prioritizes halal values and synthetic quality that is well perceived by consumers. This study also emphasizes the importance of continuous monitoring of consumer sentiment to maintain and enhance product reputation in a highly competitive market.

Application of the Halal and Thayyib Concepts in Ethical Testing in Organoleptic Research

Arya Ulilalbab — 2026-08-07

Organoleptic testing is widely used to evaluate the sensory quality of food and beverages through human panelists. Although existing ethical guidelines primarily emphasize participant safety and informed consent, they rarely incorporate halal assurance as an ethical requirement for Muslim participants. This study aims to develop an ethical framework for organoleptic testing by integrating the principles of halal and thayyib into research ethics involving human subjects. The study employed a normative legal approach through a literature review of scientific publications, ethical guidelines, food regulations, and halal-related legislation. The analysis identifies ethical criteria that should be fulfilled before conducting organoleptic testing. From the halal perspective, the tested products should originate from halal ingredients, be processed without non-halal contamination, and, where applicable, possess valid halal certification. From the thayyib perspective, products should be safe for consumption by considering potential allergens, toxic or carcinogenic substances, appropriate use of food additives, hygienic processing, sanitary handling, and compliance with food safety regulations, including relevant food registration requirements. The proposed framework demonstrates that integrating halal and thayyib principles extends conventional research ethics beyond participant protection to include respect for religious values and consumer confidence. This framework provides practical guidance for researchers, ethics review boards, and food laboratories in designing organoleptic studies involving Muslim participants while contributing to the development of ethical standards for sensory evaluation in halal food research

The Dynamics of the Halal Lifestyle Economy and Its Implications for the Real Sector in Indonesia

Maisatun Khasanah — 2026-08-09

This study aims to analyze the opportunities, challenges, and development strategies of halal businesses in Indonesia from the perspective of the halal lifestyle. This research employs a descriptive qualitative approach using secondary data obtained from various sources, including books, official reports from government institutions (Statistics Indonesia/BPS, Financial Services Authority/OJK, Bank Indonesia/BI, Ministry of Trade, and Ministry of Administrative and Bureaucratic Reform), as well as relevant scientific publications. The findings indicate that Indonesia has significant potential to become a global halal industry hub, supported by its large Muslim population, increasing consumer awareness, and growing demand for halal products and services. However, the development of halal businesses continues to face several challenges, including limited awareness among business actors regarding the importance of halal certification, insufficient institutional support, weak consumer protection mechanisms, and suboptimal public participation in supporting halal products. Addressing these challenges requires strategic efforts, including accelerating the implementation of the Halal Product Assurance Law, strengthening halal literacy among business actors and consumers, improving the quality of halal certification services, and enhancing collaboration between the government, industry, and society. With appropriate strategies, the halal industry has the potential to become a significant driver of national economic growth, particularly by strengthening real sectors such as halal food, halal tourism, halal fashion, and the creative economy.

Kata Kunci: Halal Lifestyle, Dampak, Hambatan, Solusi

Media Engagement at Destinations Halal Tourism in Central Java

Ainur Rika Rahmadhani — 2026-08-09

Indonesia is known for its unique and diverse culture. Indonesia covers 7.81 million hectares, of which 3.25 million km^2 (hectares) are ocean. This gives Indonesia a superior natural resource potential. Indonesia is a developing nation that prioritises tourism development. Surah Al-Mulk, verse 15, states that Allah SWT allows man to walk wherever on the earth, because God has made it easier to explore. Nowadays, technological advancements seem unavoidable for everyone. All information can be found through social media. In tourism, Instagram plays a significant role, as many people travel or visit after viewing photos and videos posted on the platform. The term "halal" is often attached to food. Moreover, recommended drinks in Islam. However, in reality, halal is not just about encouraging food; it also applies to places of tourism. In 2019, Central Java Province received the Indonesia Muslim Travel Index (IMTI) award as a Leading Halal Tourism Destination. Halal tourism is now no less attractive, especially since it prioritises not only the comfort of Muslims but also of all humanity. This research is a quantitative study using a positivist approach. The sampling technique used in this study was non-probability sampling, specifically purposive sampling, with 100 respondents among netizens in Semarang City and its surroundings. Based on the research results, the exposed account has a significant influence on netizens' interest in visiting halal tourism destinations in Semarang City and its surroundings, increasing it by 46.5%.