Indonesian Journal of Halal Studies

Legal Certainty and Halal Awareness on Non-Alcoholic Soju Products in Indonesia

Ananta Prayoga Hutama Syam — 2024-11-11

The presence of non-alcoholic soju products in Indonesia has sparked an interesting debate regarding their halal status. This article aims to explore the interaction between the Korean wave and the concept of halal, and how these products undergo transformation and negotiation to meet halal requirements and religious compliance principles. The main focus of this article is non-alcoholic soju products that are the object of research. This study develops Faegheh Shirazi’s perspective on discussions around Islamic brands. The methodology used is a qualitative study with a case study approach. Data were obtained through in-depth interviews and participant observation of key informants related to the halal phenomenon in Korea. In addition, the study also uses various documents relevant to this topic. This article shows that the integration between the Korean wave and the concept of halal indicates the adjustment of Islamic values into secular products. Muslim producers or communities in Indonesia then adapt these products by adding halal labels, so that they are in accordance with Islamic teachings. A concrete example of this phenomenon is halal soju (non-alcoholic soju). Thus, these religious products serve as a means for individuals to express their piety in religious practices, while still engaging in global cultures such as K-pop or the Korean wave. Ultimately, this phenomenon creates a new consumption pattern that proves that loving Korean culture while remaining a devout Muslim is possible

A Conceptual Framework for the Enhancement of the Integrity of the Halal Food Supply Chain (HFSC): Evidence Indonesia and Malaysia

Joko Susilo — 2024-11-11

This study investigates the current state of the halal food supply chain (HFSC) and the challenges in improving its integrity in Indonesia and Malaysia. The study presents a theoretical model for enhancing the authenticity of halal food supply chains (HFSC) using descriptive data from Indonesia and Malaysia. In addition, the framework seeks to bolster customer confidence, mitigate food counterfeiting, and foster societal and economic advantages for halal food participants. In addition, this research used a qualitative methodology that employed a literature review technique. Besides, this study used a compilation of indexed papers and reports, books, and other sources to collect the data utilized in this research. Besides, key elements include Halal standards and Certification, Halal Traceability, Trust and Commitment, Training and Education, Collaboration, and Partnership. The findings of this research are improving the reliability of the Halal food supply chain in the present intricate food commerce environment. This document aims to foster awareness and enhance comprehension of the significance of safeguarding the halal integrity of food items. To enhance the halal food supply chain in Indonesia and Malaysia in the future, it is crucial to maximize the collaboration among different entities such as the community, industry stakeholders, government, financial institutions, associations, academics, educational institutions, and other relevant parties.

Implementation of Halal Lifestyle for the Young Generation of Indonesian Muslims Perspective Adinugraha

Ana Chonitsa — 2024-11-11

The purpose of this study is to analyze the application of halal lifestyle in the younger generation of Muslims in Indonesia. This research is a literature research with a qualitative descriptive approach. The results showed that the application of halal lifestyle in the younger generation of Muslims in Indonesia’s Adinugraha perspective consists of criteria, perspectives, and strategies for implementing halal lifestyle in the younger generation of Muslims in Indonesia. The perspective of the Adinugraha Halal lifestyle is a coherent parameter designed to make the Muslim generation maintain human health, safety, and well-being. Through the halal lifestyle, Adinugraha offers Muslims navigation to answer global challenges by realizing Islam Rahmatan lil’ alamin.

Millennial Generation’s Enthusiasm for Korean Food Labeled Halal

Rianto Nurcahyo — 2024-11-11

The phenomenon of success through the Korean Wave has had an impact on products consumed by celebrities from Korean bands, one of which is K-food or typical food from South Korea. This research aims to find out how the Halal Label, Brand Equity and Service Quality influence the Purchasing Decisions of Korean Restaurant Consumers in South Tangerang. The data analysis used in this research is a quantitative method and the research sample consists of Korean restaurant consumers in South Tangerang with a total of 100 respondents. This research method uses multiple linear regression using SPSS version 26. The independent variables in this research are the halal label (X1), brand equity (X2) and service quality (X3) while the dependent variable in this research is the purchasing decision (Y). The research results show that each independent variable has a positive and significant effect on the dependent variable in the millennial generation who buy Korean food labelled Halal.

Analysis of the Future Development of the Halal Food Industry in Indonesia

Muhammad Ash-Shiddiqy — 2024-11-11

The purpose of this study is to clarify the status of the Halal industry in Indonesia. This study aims to explain the positioning of the Halal Industry in Indonesia. This research also analyzes the opportunities and challenges in its development. In this study, the method used is descriptive-qualitative method with a phenomenological approach. The data obtained were analyzed using qualitative analysis through data reduction, categorization, and verification. This research found that Indonesia has the potential to increase the Halal Industry in all sectors, especially halal food, halal travel, halal fashion and halal finance. The development of the Halal Industry also has the opportunity to increase the development of the national economy. However, Indonesia has to face various challenges such as low awareness of halal, low competitiveness of local products, and problems in implementing Halal Product Guarantee Regulations.

Implementation of Halal-Based Tourism in Twin Lakes Solok District

Nabilla Amirah — 2024-11-11

The halal tourism sector is a potential and strategic business sector in supporting the community’s economy, in West Sumatra Province this is supported by the West Sumatra Regional Regulation on the Implementation of Halal Tourism which in determining tourist destinations includes Twin Lakes in Solok district. The aim of this research is to describe the implementation of halal tourism at Kembar Lake in Solok Regency. This research uses a field research framework with a qualitative approach. Primary data was obtained through observation, interviews and documentation. Researchers made observations in the field, as well as conducting interviews with tourist attraction managers, visitors and traders. Secondary data is obtained through reviewing books, journal articles, research reports and other data that is in accordance with the research theme. The data obtained was then analyzed using a qualitative descriptive content analysis method from which conclusions were then drawn. The results of this research show that the implementation of Halal Tourism in Twin Lakes, specifically at Lake Diateh Pier and Panorama Lake Below, has not been implemented well, this is proven by the ignorance of both tourist attraction managers, visitors and traders about the concept of halal tourism. Factors such as inadequate facilities, lack of socialization from the government regarding halal tourism, management are obstacles in developing Halal Twin Lakes tourism so that in this case it has not been implemented well.

The Influence of Halal Certification and Halal Quality Assurance Practices on Business Competitive Advantage: Case Study of MSMEs in West Java

Siti Nurjamjam — 2024-11-11

As indicated by Law Number 33 of 2014 and PP Number 39 of 2021 which regulates three product groups, the number of halal certificates will reach 730 thousand in 2023, showing increasing interest in halal food certificates. First, food and beverage products. Second, raw materials, food additives and auxiliary materials for food and beverage products. Third, slaughtered products and slaughtering services. West Java in September 2023 will occupy the number 1 position according to the BPJPH with a number of halal certifications of 219,511. Increasing the number of products that have been certified halal can make businesses competitive and compliance with halal quality assurance practices increases. The purpose of this research is to find out whether Halal Certification and Halal Quality Assurance Practices influence Business Competitive Advantage. This research uses a quantitative approach with a descriptive survey method. The respondents in this research were 100 MSEs who had self-declared halal certificates in West Java. The research results conclude that halal certification programs and halal quality assurance practices influence business competitive advantage. In the end, halal certification programs and halal quality assurance practices can increase a business's competitive advantage positively and significantly.