Indonesian Journal of Halal Studies

Interdisciplinary Dynamics of Halal Media in Shaping Recreational Preferences: Insights from Media, Psychology, and Islam

Muhammad Hisyam Syafii — 2025-06-03

This study examines the interdisciplinary dynamics of halal media in shaping recreational preferences through the lenses of media studies, psychology, and Islamic principles. The research aims to analyze how halal media influences individual recreational preferences and behavior in the digital era, investigate the psychological mechanisms underlying media consumption patterns among Muslim audiences, and explore the integration of Islamic values in contemporary media platforms. Using a qualitative approach with literature study methods, the study critically reviews academic literature from multiple disciplines. The results reveal a significant transformation in the halal media ecosystem, characterized by the emergence of new digital platforms, innovative content formats, and evolving monetization models. The study finds that psychological factors, including cognitive processing, emotional dynamics, and social cognition, play crucial roles in shaping media preferences. Furthermore, the research demonstrates that the successful integration of Islamic values in digital media requires a balanced approach between technological innovation and religious principles. The findings highlight the importance of developing comprehensive frameworks for halal content verification, enhancing digital literacy, and implementing standardized guidelines for content creation in the Islamic digital space.

Determinants of Purchasing Decisions Among Scarlett Whitening Consumers in Salatiga City With Purchase Intention as Mediation

Muhammad Imam Abu Hanifah — 2025-06-03

This research is motivated by the existence of cosmetic industry competition in Indonesia. The dominance of imported products dominates sales in retailers or department stores, making it difficult for local products to compete. The purpose of this study was to understand the determination of consumer purchasing decisions for Scarlett whitening in Salatiga City with purchase intention as mediation. This type of research is quantitative, the sample size is 100 respondents with sample determination using random sampling technique. The data collection method is by distributing Likert-scale questionnaires. Analysis includes instrument tests, statistical tests, classical assumption tests and path analysis. The results of the study Social media marketing has no effect on purchasing decisions, product quality has a positive and partially significant effect on purchasing decisions, halal labelling has no effect on purchasing decisions, buying interest is able to mediate the effect of product quality on purchasing decisions, and buying interest is stated to be unable to mediate the influence of social media marketing and halal labelling on purchasing decisions.

The Mediating Role of Tourist Satisfaction in the Influence of Islamic Destination Attributes on Revisit Decisions to Halal Tourism Destinations in Indonesia

Rifda Nabila — 2025-06-04

The endless tourist attraction is able to encourage the development of the tourism sector so that currently tourism plays an important role as a source of foreign exchange income for a country. Seeing that the tourism sector in Indonesia is an opportunity to boost economic growth, it is necessary to determine the right strategy to increase tourists’ decisions to revisit tourist objects they have previously visited. The factor that most determines the decision of tourists to revisit tourist objects that have previously been visited is the feeling of satisfaction that tourists feel when visiting certain tourist destinations. This study aims to determine the relationship between Worship Facilities, Halalness, and General Islamic Morality on the decision to revisit 10 leading halal tourist destinations in Indonesia with satisfaction as a mediating variable. The sample of this research is 200 respondents. The data analysis technique used is Partial Least Square (PLS). Hypothesis testing in this study uses path coefficient analysis to determine the relationship between research variables. Based on the results of the analysis and discussion of the mediating role of tourist satisfaction on the influence of Islamic destination attributes on the decision to revisit halal tourist destinations in Indonesia, it can be concluded that there is a relationship between the Worship Facilities, Halalness, and General Islamic Morality variables on Customer Satisfaction. Furthermore, there is a relationship between the Worship Facilities, Halalness, and General Islamic Morality variables on the Revisiting Decision. There is a relationship between Customer Satisfaction and Revisiting Decision. Furthermore, Customer Satisfaction is able to mediate the relationship between E-Worship Facilities, Halalness, and General Islamic Morality on Revisiting Decisions.

Implementation of The Halālan Thayyiban Concept at Anis Chicken Slaughterhouse, Banjarsari Kulon Village, Madiun Regency

Moh Sahid Fariq — 2025-06-04

Halālan thayyiban is a criterion that Muslims must meet in consuming food, ensuring not only good taste but also compliance with halal and wholesome standards. The issue identified is the mixing of unwashed and washed chickens during the slaughter process, affecting hygiene, sanitation, and ultimately the halal status of the meat. The research aims to assess the implementation of halālan thayyiban through hygiene and waste management sanitation, identify obstacles in its application, and examine the impact of hygiene and sanitation practices on the halal status at the “ANIS” Poultry Slaughterhouse in Banjarsari Kulon Village, Madiun Regency. This field research employs a qualitative approach, gathering written and oral data from interviews and observations. The findings reveal that: (1) The “ANIS” Poultry Slaughterhouse has implemented halālan thayyiban principles. However, improvements are needed in hygiene and waste management sanitation to fully achieve halālan thayyiban standards. (2) Challenges include limited understanding of halal and thayyib concepts, inadequate waste management facilities, resource constraints, and insufficient supervision and monitoring. (3) Implementing hygiene and sanitation in waste management positively impacts the halal status of the chicken meat produced.

Increasing the Competitiveness of Soy Milk MSME Products through Halal Certification Assistance

iis solihah — 2025-06-04

Micro, small, and medium-sized businesses (MSMEs) play an important role in the Indonesian economy, but they face issues such as lack of capital, access to markets, and ignorance about halal certification. In this article, we examine the halal certification socialisation and mentoring programme in Gerem Village, Cilegon City, as a strategic step to optimise the potential of small and medium enterprises (MSMEs) in the region. The programme’s objectives are to increase community understanding, provide technical assistance, and ensure that products meet halal standards. This research was conducted qualitatively using a case study approach. The results and discussion show that halal certification has an important role in increasing the MSME market, improving product competitiveness, and improving product quality. In addition, this article addresses issues such as complexity, perceived high costs, and lack of public understanding of the importance of halal certification. However, the programme has the potential to increase consumer confidence, expand the market, and improve the overall economy of Gerem Village.

Developing The Succes of Halal Entrepeneurship Through Optimizing University Resources with Innovation Capacity as a Moderation Variable

Yusvita Nena Arinta — 2025-06-04

Halal businesses have the potential to be profitable to grow the economy. Indonesia’s potential in halal business is huge, because Indonesia is a country with a majority of people who are Muslims. Referring to this issue, this study explores the success of halal business development in Central Java with a focus on optimizing university resources for halal business development. In achieving the research objectives, this study uses a quantitative approach to examine the relationship between university resources and halal entrepreneurship in state Islamic higher education institutions (PTKIN) in Central Java. The population in this study is students who are halal entrepreneurship actors spread across PTKIN throughout Central Java, namely UIN Walisongo, UIN Salatiga, UIN Raden Mas Said, UIN Saifudin Zuhri, UIN Kudus, UIN Pekalongan. The findings in this study show that university resources have a significant positive impact on halal entrepreneurship. Another result of this study was that university resources moderated by innovative capacity did not show significant results.

The Influence of Social Media Promotion, Brand Image, and Halal Labels on Purchasing Decisions of KFC in Salatiga City

Hana Melinda — 2025-06-04

The purpose of this study was to determine analysis of consumer decisions in purchasing KFC in Salatiga City. This study uses quantitative research using primary data with a population of KFC consumers in Salatiga. The sampling technique in this study used a non-probability sampling technique; purposive sampling with respondents totaling 100 respondents. The data is processed using SPSS version 22, the technical analysis of the data used is validity test, reliability test, T test, F test, and analysis of the coefficient of determination, classic assumption test, and path analysis. Statistical test results show that social media promotion and brand image have no effect on purchase intention, halal labels have a positive effect on purchase intention. Then social media promotion, brand image, halal label, and purchase intention have a positive effect on purchasing decisions. Purchase intention cannot mediate the influence of social media promotion, brand image, and halal labels on purchasing decisions.